Top Embedded Insurance Companies

Global Embedded Insurance Market Size was valued at USD 127.98 Billion in 2023 and is poised to grow from USD 164.29 Billion in 2024 to USD 853.27 Billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).

Embedded insurance providers should invest in improving the usability and security of their solutions. Integration of advanced technologies such as AI and blockchain can help boost business scope for companies as per embedded insurance market analysis. 'Slice', 'Smartpay Corporation', 'Tint', 'Embri', 'Metromile', 'Superscript', 'Acrisure', 'Marsh McLennan Companies', 'Willis Towers Watson', 'Aon plc', 'Root Insurance', 'Arthur J. Gallagher Co.', 'Munich Re', 'Lemonade', 'Trov', 'SCOR', 'Swiss Re', 'Hannover Re'

The rise of super apps and digital ecosystems in emerging countries is fueling the demand for embedded insurance. Platforms like Grab, Gojek, and WeChat integrate financial services, retail, and transport, offering embedded microinsurance for rides, deliveries, or travel. These ecosystems create recurring touchpoints with users, making it easier to offer contextual insurance during natural moments in the customer journey. The convergence of lifestyle services and financial products is transforming how insurance is consumed, which is slated to benefit the global embedded insurance market outlook.

Expansion into Non-Traditional Sectors: Embedded insurance is rapidly expanding beyond traditional industries like travel and electronics into emerging sectors such as e-commerce, mobility-as-a-service, health tech, and even creator platforms. This expansion is fueled by APIs that allow seamless integration with platforms unfamiliar with insurance mechanics. Startups and incumbents alike are building B2B2C models to monetize user engagement through contextual protection. Hence, diversification into new verticals is a crucial embedded insurance market trend for the future.

Why are Embedded Insurance Companies Eyeing Investments in Asia Pacific?