USD 315.0 billion
EdTech Market Size, Share, and Growth Analysis
Edtech Market By Technology Type (Learning Management Systems (LMS), Virtual Classrooms), By End-User (K-12, Higher Education), By Delivery Mode (Online, Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2325 |
Region:
Global |
Published Date: June, 2025
Pages:
189
|Tables:
113
|Figures:
72
Format -
EdTech Market Insights
Global Edtech Market size was valued at USD 315.0 billion in 2023 and is poised to grow from USD 373.28 billion in 2024 to USD 1451.36 billion by 2032, growing at a CAGR of 18.5% during the forecast period (2025-2032).
The market is experiencing steady growth with rising demand for digital learning for enhanced user experience, use of new-age technologies to enable personalized learning experiences, adaptive tests, and intelligent tutoring systems, and rising focus on lifelong learning and skill development.
Moreover, the global edtech market growth is driven by the rising adoption of immersive learning experiences through augmented and virtual reality platforms. Furthermore, increasing private equity investment in digital learning start-ups is fueling innovation and growth. In addition, the need for multilingual platforms for serving different student segments is creating new growth opportunities, which is a future edtech market trend. For instance, in April 2024, edtech venture GUVI launched a portfolio of Large Language Models (LLMs) that can translate English-language learning material into several Indian regional languages. The initiative aims to make students more proficient in local languages more accessible, thereby expanding GUVI's footprint in the backdrop of India's multilingual scenario. The platform offers a place for uploading videos for English lessons and getting translated into the local colloquial language, enabling inclusive e-learning. Public-private efforts in the backlands are also enabling higher technology penetration, which continues to strengthen the market.
How Is AI Transforming the EdTech Landscape?
The EdTech industry is quickly transforming due to artificial intelligence (AI), which is bringing more intelligent and personalized learning experiences. Artificial intelligence is enhancing the effectiveness of teaching and student engagement through automated assessment, virtual mentorship, and adaptive learning software. The contribution of AI to defining inclusive and personalized education is increasingly important as education systems across the globe adopt digital transformation. This has generated enormous interest in market growth and development among online learning platforms, including schools and educational institutions.
- For instance, in a bid to enhance personalized learning experiences and reduce the workload of teachers, Khan Academy and Microsoft collaborated in May 2024 to offer additional AI-facilitated teaching tools. With a concentration on enhancing AI-facilitated math tutoring and enhancing educational materials, Microsoft gave back by contributing Azure infrastructure and creating small language models that were openly released to all K–12 teachers in the United States.
Why Are EdTech Startups Gaining Ground Globally?
Transformation is done in how education is consumed, tailored, and increased with an influx of EdTech companies. From live classrooms to artificial intelligence-powered learning platforms, these firms have leveraged technology to enhance access, engagement, and affordability across a spectrum of subjects and geographies, making education a more egalitarian and participative experience.
- Doubtnut (2016): Doubtnut employed image recognition technology to change the way problem-solving was done in school through immediate responses to math and science questions. Students simply must take a photo of a problem, and Doubtnut gives elaborate video explanations. The multi-language support program bridges the gaps in learning for children in remote and disadvantaged areas. Doubtnut's worth to spread tech-augmented studying across India's competitive exam environment is evidenced through Allen Career Institute's 2023 acquisition of the company.
- Outschool (2015): A live, online market offered by independent instructors is known as Outschool. The platform, which targets K–12 students, is focused on flexibility, creativity, and personalized learning through hundreds of specialized subjects, from basic academics to specialized interests such as writing and game design. Outschool, the go-to method for remote and non-traditional learning, was a lifesaver throughout the pandemic. Its student-centered philosophy continues to empower educators and families around the world.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Business
Fastest Growth
Consumer
Growth Rate
18.5% CAGR
Global EdTech Market ($ Bn)
Country Share for North America (%)
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EdTech Market Segments Analysis
Global Edtech Market is segmented by Technology Type, End-User, Delivery Mode and region. Based on Technology Type, the market is segmented into Learning Management Systems (LMS), Virtual Classrooms, Educational Apps & Software, AI & Machine Learning Solutions and Others. Based on End-User, the market is segmented into K-12, Higher Education, Corporate & Professional Training and Others. Based on Delivery Mode, the market is segmented into Online, Offline and Blended. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
How Is the K-12 Segment Shaping the EdTech Market’s Growth?
As per the 2024 global edtech market analysis, the K-12 segment led the market with the highest revenue share of 39.40%. This is because there has been a growing trend of game-based learning in the K-12 market, where teachers overwhelmingly support gamification programs to enhance students' mathematics skills through project-based, experiential learning. Application of technologies in this space also enables immersive content, which provides interactive experiences such as virtual field trips and advanced lab-based experiments. This has been followed by the listing of new EdTech firms on the stock exchange which deal in offering innovative learning solutions. For instance, Academian Inc., an education technology solutions provider, listed in February 2024, offering cutting-edge learning solutions and experiences in educational technology to K-12, higher education, and workforce development programs worldwide.
The preschool segment is expected to register the highest CAGR during the forecast period. With technological innovation, teachers can take assessment data directly on mobile devices, sparing them the conventional use of paper and pencil. Some tests reduce data entry and enable children to answer directly on touchscreen devices.
Why Media & Entertainment Leads the AI Image Generator Market?
Based on the 2024 global edtech market forecast, the business segment accounted for the largest market revenue share, due to its strong penetration of EdTech solutions in corporate training and professional development programs. Firms have come to appreciate more and more the value of learning platforms to drive employee skills and productivity, hence leading to increased demand for EdTech tools for corporate training. The integration of AI and machine learning in business learning systems has further escalated this demand because these technologies allow for personalized learning processes and effective skill-building channels.
The consumer segment will register the highest CAGR during the forecast period. The increasing need for adaptive and personalized learning solutions among individual learners is driving this growth. Consumers are in search of EdTech solutions that offer flexible learning options, such as virtual classrooms and online courses, that can be accessed at any time and from anywhere.
Global EdTech Market By End Use
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EdTech Market Regional Insights
How North America Is Leading the Charge in EdTech Innovation?
North America dominated the EdTech market with the largest revenue share of 35.62% in 2024. The large share is attributed to the increasing focus on personalized learning and the adoption of digital skills. The region also had an influx of venture capital and private equity investors' investments in the EdTech market that contributed to its growth.
U.S. EdTech Market
The U.S. EdTech market is expected to grow at a high CAGR during the forecast period. The growth is attributed to the highly developed technological ecosystem of the nation and increasing demand for digital learning solutions. Government initiatives driving towards digital literacy and investment in EdTech startups are key drivers for the growth of the U.S. market, rendering innovation and access more accessible in education. Apart from that, the U.S. has a range of notable EdTech companies such as Chegg and Coursera that fuel the market's growth through offering advanced online learning platforms and study materials.
Canada EdTech Market
The rising adoption of digital learning material by the higher education and K–12 segments is fueling Canada's EdTech market's impressive growth. The market was expected to rise at a compound annual growth rate (CAGR) of 20.4% from 2024 to 2026 to USD 4.28 billion. Growth in platforms like D2L is one such trend, wherein it was invested in with USD 100 million in 2024 to upgrade its AI-driven learning management systems and enable personalized learning in Canadian universities.
How Is Europe Embracing EdTech for Personalized Learning?
The European EdTech industry is expected to witness a significant CAGR over the forecast period. Most of the investments in the region have been in corporate training, online training, and language training. The regional market is also gaining speed with not only the growing presence of EdTech clusters in London, Oslo, and Helsinki, among others, but also with increased interest from venture capitalists, governments, and EdTech accelerators.
UK EdTech Market
The UK EdTech market is expanding at a fast pace, with a concentration on incorporating artificial intelligence (AI) into teaching. The government's 2024 launch of an AI-powered "content store" that will provide teachers with access to AI-ready lesson content and anonymized pupil data is a big step forward. Over 20,000 teachers already employ AI lesson planner Aila from the Oak National Academy, enabled by Euro 3 millions of funding obtained by companies like Faculty.
France EdTech Market
Through government efforts, France is promoting digital education on an enormous level. To provide improved learning outcomes in underprivileged areas, the French education ministry partnered with several EdTech startups in 2024 to test AI-powered tutoring systems. For bridging learning gaps at the regional level and engaging students more effectively, this partnership places heavy emphasis on individualized learning and is part of a larger scheme to roll out digital teaching tools in schools.
How Asia-Pacific is Innovating the EdTech Landscape?
The edtech market in Asia Pacific is anticipated to experience the highest CAGR throughout the forecast period based on the rising prevalence of computing and smart devices among the masses. Over the past few years, developing countries such as India have witnessed a wave of affordable broadband connectivity, resulting in numerous education technology companies reaching out to the masses. Such a trend is expected to enable consumers to indulge in educational learning with the help of connectivity with the internet.
India EdTech Market
The Indian EdTech industry has expanded exponentially, particularly with the entry of players such as Byju's and Unacademy. Eruditus raised a lot of money in 2024 to develop its AI-based learning content for professionals. By providing customized, adaptable learning opportunities, the Indian government itself has launched programs to bring technology into the schools and offer low-cost online study materials, impacting urban and rural regions similarly.
China EdTech Market
The Chinese EdTech industry is more focused on lifetime learning and has also expanded to post-K–12. Quantasing and Mama Sunset started providing educational services specifically for elderly citizens in 2024, taking advantage of China's growth of the "silver economy." This change is proof of the nation's growing interest in utilizing technology to cater to all ages, improving the experience of older citizens in digital learning, and promoting lifelong learning.
Global EdTech Market By Geography
- Largest
- Fastest
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EdTech Market Dynamics
EdTech Market Drivers
Increased Interest in Internet-Based Education
- The EdTech industry continues to be propelled by the increasing uptake of online education. Moreover, demand for EdTech solutions is being propelled by the rapid uptake of e-learning options by corporate training programs, institutions, and schools. Flexibility and convenience are provided through digital learning. This is particularly evident in areas with increasingly growing digital infrastructure and technological penetration, like North America and Asia-Pacific.
Increasing Application of Machine Learning and AI
- Intelligence moments are getting increasingly personalized due to EdTech options involving AI and machine intelligence. Personalized learning content might be designed by the technologies as per the learning style, preferences, and performance of the learners. AI-driven solutions such as adaptive learning systems, automated grading, and smart tutoring are making enhanced results for students and teachers possible, which are powering the EdTech industry increasingly.
EdTech Market Restraints
Restricted Technology Access within Developing Regions
- Adoption of EdTech solutions is constrained across most of the world, and especially in poorer nations, due to lack of access to devices, technical infrastructure, and secure internet connectivity. Access to online learning and digital educational material is limited by the digital divide, which also limits the expansion prospects of EdTech companies, particularly in rural and poor regions.
Exorbitant Implementation Costs
- Even if EdTech provides revolutionary advantages, schools, institutions, and companies might be unable to make the initial expenditures of adopting and maintaining digital education tools in the long term. Implementing advanced technology may be challenging for small institutions or financially constrained school systems, potentially hindering market adoption and deepening the education gap between moneyed and poorer institutions.
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EdTech Market Competitive Landscape
Both new technology startups and established companies are competing for market share and creating change in the highly competitive global EdTech market. Individualized learning, skill acquisition, and corporate learning are some of the necessary educational needs that players are keen on creating solutions to address. To boost product penetration and portfolios, companies are employing growth strategies that include expanding across emerging markets, leveraging AI and data analytics, and establishing strategic collaborations with schools.
Top Player’s Company Profile
- BYJU’S (India)
- Coursera, Inc. (U.S.)
- Udemy, Inc. (U.S.)
- Chegg, Inc. (U.S.)
- Khan Academy (U.S.)
- LinkedIn Learning (U.S.)
- Pearson plc (U.K.)
- Blackboard Inc. (U.S.)
- Instructure, Inc. (U.S.)
- Skillsoft Corporation (U.S.)
- 2U, Inc. (U.S.)
- VIPKid (China)
- Duolingo, Inc. (U.S.)
- MasterClass, Inc. (U.S.)
- Age of Learning, Inc. (U.S.)
- EdX (U.S.)
- Google for Education (U.S.)
- Microsoft Education (U.S.)
Recent Developments in EdTech Market
- CleverTap, a one-stop engagement platform, in March 2025, partnered with upGrad to introduce a specialized deep-learning module within upGrad's Digital Marketing and Product Management courses. These courses are offered in partnership with Duke CE and MICA, respectively. This integration will equip learners with the latest skills in customer retention, AI-driven marketing, and engagement strategies through a mix of academic rigor and real-world application.
- The Delhi government in March 2025 signed an MoU with BIG Institute, a partnership between the National Skill Development Corporation International and Physics Wallah, an ed-tech company. It is for providing free online coaching to over 1.63 lakh students from government schools for appearing in the National Eligibility cum Entrance Test (NEET) and the Central University Entrance Test (CUET). The program includes a 30-day intensive online course, six hours of class daily, to enhance students' prospects of securing admissions at top medical colleges and central universities.
- Banco Santander partnered with Coursera, a leading online learning platform, in January 2025, to provide 10,000 scholarships for one year of access to Coursera's extensive library of courses in 13 countries. This initiative grants learners' access to over 13,000 courses and professional qualifications offered by major companies like IBM, Microsoft, Google, and AWS. These scholarships are available on the website of Santander Open Academy and serve the function of enhancing employability through skills provision in areas such as marketing, data science, and cybersecurity.
EdTech Key Market Trends
- Game-Based Learning and Gamification: Accelerated growth is coming to K-12 education through game-based learning. Gamification increases motivation and participation among students, enabling them to learn challenging material through fun, interactive means. Increasingly, EdTech companies are integrating gamified features into their platforms through 2024 and beyond, with challenges, rewards, and collaborative activities designed to encourage deeper learning.
- Expansion of Mobile Learning (mLearning): Mobile learning is emerging as a significant edtech market trend with the rise in smartphone usage. Students can access information anytime and anywhere due to the mobility and convenience of mobile devices. This trend is particularly common in corporate training and higher education, as students look for flexible, mobile learning experiences.
EdTech Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growing demand for digital learning tools and the swift adoption of leading-edge technologies such as machine learning and artificial intelligence are propelling the global EdTech industry at a rapid rate. There is expected to be more student engagement and content delivery innovation within the industry with more educational organizations and companies turning to online learning platforms. Even though there are still barriers to technology access and implementation costs, the ongoing digital revolution is opening more affordable, customized, and flexible learning opportunities all over the globe. With the increasing adoption of mobile learning and gamified solutions, the EdTech industry has a bright future as both new and old businesses broaden their portfolios.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 315.0 billion |
| Market size value in 2032 | USD 1451.36 billion |
| Growth Rate | 18.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on EdTech Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on EdTech Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the EdTech Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the EdTech Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the EdTech Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the EdTech Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
EdTech Market Report Snapshots
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