Top E-cigarette and Vape Companies

Consumers’ increasing concern over their health and a growing awareness of smoking-related diseases has prompted smokers to seek out the benefits of using e-cigarettes and vaping products, which are viewed to be potentially less harmful in meeting nicotine cravings and reducing the health risks associated with burning traditional tobacco. Public health campaigns and initiatives to reduce harm through harm reduction strategies are further driving this trend in some areas. The availability of numerous varieties of products including various flavors, adjustable levels of nicotine content, and a variety of advanced design types have also contributed to the globalization of this product category by expanding the number of potential customers and increasing customer retention rates.

Industry Overview

According to SkyQuest Technology “E-cigarette and Vape Market By Product (Disposable, Rechargeable, Modular Devices), By Category (Open, Closed), By Distribution Channel (Retail, Online), By Flavor (Tobacco, Botanical, Fruit, Sweets), By Region - Industry Forecast 2026-2033,” Global E-cigarette and Vape Market is projected to grow at a CAGR of over 29.4% by 2033, on account of urgent need for automating quantified data. The introduction of technologically advanced products such as smart devices that have enhanced battery life, safety profiles, and connectivity features have increased the overall potential for global sales and have attracted a large base of technology-oriented and premium customers. The development of new retail outlets, especially via the internet, has enabled more consumers from different age groups to reach their targeted audience and increased the accessibility and convenience of these products.

Top 10 Global E-cigarette and Vape Companies

1. Philip Morris International

Philip Morris International is the clear global leader in leading the transition to a smoke-free future. Their overall strategy is built on IQOS, the most widely accepted heated tobacco product in the world, which now represents approximately 40% of their overall revenue. PMI has also substantially supplemented its overall revenue with an earlier-than-expected expansion of its VEEV e-vapor product range into 46 countries in 2025 and acquiring complete ownership of ZYN nicotine pouches in the U.S., which have become a viral phenomenon, and generating multiple billion dollars in revenue.

2. British American Tobacco

British American Tobacco operates with a multi-category strategy, leading the e-vapor segment with its VUSE brand. In the years 2024/2025, the VUSE brand increased its value share to become the number one global vaping brand. Currently, BAT is concentrating on its A Better Tomorrow initiative with an objective of reaching 50 million consumers of non-combustible cigarettes worldwide by 2030, and investing heavily in synthetic nicotine research and high margin, pod systems to make up for the decline in cigarette sales.

3. Altria Group

Altria Group, the parent company of Marlboro in the U.S., has shifted its entire growth strategy to the NJOY brand after purchasing the company in 2023. In 2024, Altria received important FDA marketing authorizations for its NJOY products, including menthols, giving it a substantial legal advantage in the U.S. market.

4. Japan Tobacco

Japan Tobacco is focusing their resources on the growth of their Ploom™ Heated Tobacco Brand in order to directly compete with the IQOS™ product line produced by Philip Morris International, Inc. The launch of Ploom™ AURA™ and Ploom™ EVO™ sticks in May 2025 is part of this strategy to produce a better vaping experience through advanced heating technology for greater flavour consistency. They still have a strong presence in the traditional vape market under the Logic brand, however, their 2026 roadmap indicates that the majority of their focus is on the global expansion of heated tobacco through Europe and Asia.

5. Smoore

Smoore is not only a brand but also the world's largest original equipment manufacturer (ODM) of vape technology, producing hardware for some of the largest vape brands in the world (such as VUSE and NJOY) using patented FEELM™ ceramic coil technology. Their Vaporesso division experienced record growth in 2025 due to their COSM™ flavour-boost technology. In addition, they are currently the leading manufacturer and distributor of medical and beauty atomisation technology for the use of vape technology in Healthcare.

6. Imperial Brands

Imperial Brands is following a "Challenger" strategy in targeted, high-growth markets in the UK and Europe. Their flagship product, blu™, was revitalised in 2024 as blu bar™ and blu box™, to take advantage of the growing disposable vape trend. Imperial Brands is also participating in the modern oral market by launching the Zone X™ product.

7. RLX Technology (RELX)

RLX Technology (RELX) is the largest supplier of vapour products to China and is quickly becoming one of the fastest-growing suppliers in Southeast Asia. Through a difficult and lengthy adjustment period to China’s strict regulatory environment in 2023, RELX changed its model and began exporting its products to the global market by 2024. In its reported 2025 earnings, an almost 50-per-cent increase can be seen in the value of RELX's international revenue.

8. Juul Labs

Juul Labs has overcome years of legal issues and has made tremendous strides in returning to the marketplace. In July 2025, Juul Labs received notice from the United States Food and Drug Administration (FDA) stating that its JUUL System is now permitted for sale and, as such, has achieved a long-term and sustainable position in the marketplace, providing added stability for the brand.

9. Geekvape

Geekvape has established itself as the brand of choice for many "vapour enthusiasts" and, in 2025, they celebrated their tenth anniversary by partnering with Porsche Racing to launch special edition versions of the "Legend 3" and "Aegis" models that were designed specifically for use by consumers who enjoy high-performance vapour products. The products are built to withstand the rigours of extreme weather conditions and can endure significant shock and trauma.

10. VooPoo

VooPoo is a globally recognised leader in GENE Chip technology that enables many vapour devices to achieve the fastest firing speed. VooPoo upgraded its position as the leader in vapour technology in 2025 with the launches of the "DRAG S3" and "ARGUS P3" lines, both of which received multiple "Best Pod Vape" awards.

Other Leading Global E-cigarette and Vape Companies

• iMiracle
• Smok
• Uwell
• Innokin Technology
• Aspire
• SKE
• Oxva
• Vozol
• Lost Vape
• Geek Bar

Conclusion

The increasing acceptance of e cigarettes and vapour products as an alternative form of nicotine consumption will continue to have an impact on this segment. As consumer preferences change, technological advances will enable the creation of more products that meet the needs of consumers. The increase in the number of available smoke-free product choices is helping to drive demand for both vapour and electronic cigarette products. At the same time, the ongoing enforcement of governmental and public health policies and the continuous examination of youth and product safety will continue to influence how quickly this market can expand.