USD 152.46 billion
Display Market Size, Share, Growth Analysis, By Display Technology(LCD, OLED, Micro-LED, Direct-view LED, Quantum Dot (QD) Displays), Product(Smartphones, TV Sets, Monitors & Laptops, Wearables, Others), Panel Size, Resolution(8K, 4K, FHD,HD), Vertical, and Region - Industry Forecast 2024-2031
Report ID:
SQMIG45B2127 |
Region:
Global |
Published Date: June, 2024
Pages:
165
|Tables:
154
|Figures:
78
Display Market Insights
Display Market size was valued at USD 152.46 billion in 2022 and is expected to grow from USD 157.8 Billion in 2023 to reach USD 207.79 Billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).
The Display Market is a vivid and swiftly changing sector comprising a diverse range of technologies and uses. the development of sophisticated display technologies like OLED, LED, and micro-LED, the market is ready to take off with the ever-increasing trend of high-resolution displays and unforgettable watching experience. The rapid pace of technological innovations is the key growth determinant for the display market, where consumers continuously demand better visuals and performance in different sectors. A major role of the display market is presenting of diverse visual interfaces for various devices such as smartphones and tablets, screens for TVs, monitors and car displays and making the interaction of users a more fun and interesting experience. Nowadays, consumers are constantly demanding displays with higher resolutions, vibrant colours, and even brighter levels of brightness, which, in turn, forces manufacturers to go creative and produce new cutting-edge display technologies to meet these demands. Inspite of these trends, the display market bears some disadvantages and obstacles, which are the primary reasons for market restraint. The escalating competition among the display makers is an obvious disadvantage that might result in squeeze in prices and slimming profit margins. In addition, the technical difficulty and the high cost of the production processes of advanced display technologies hinder market expansion to a certain degree. Moreover, e-waste from the operation of the obsolescent displays and the energy consumption of large-scale display instalments are environmental factors that the industry faces in terms of sustainability. However, these obstacles to a display market do not stop it to be a high-growth and innovative industry.
US Display Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Liquid Crystal Display (LCD)
Fastest Growth
Organic Light-Emitting Diode (OLED)
Growth Rate
3.5% CAGR
Global Display Market ($ Bn)
Country Share for Asia Pcific Region (%)
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Display Market Segmental Analysis
Global Display Market is segmented by Display Technology, By Resolution, By Panel Size, By Panel Type, By Dimension, By Product, By Vertical and Region. Based on Display Technology, the market can be segmented into LCD, OLED, Micro-LED, Direct-View LED, Quantum Dot Display, E-Paper Display, Digital Light Processing, Projection Cubes, Others. Based on Resolution, the market can be segmented into 8K, 4K, FHD, HD, Lower than HD. Based on Panel Size, the market is segmented into Micro display, Small and Medium size Panels, Large Panels. Based on Panel Type, the market is segmented into Fixed Panel, Flexible Panel. Based on Dimension, the market is segmented into 2D Display, 3D Display. Based on Product, the market is segmented into Smartphones, Television Sets, Monitors & Laptops, Digital Signage & Large Formal Displays, Automotive Displays, Tablets, Wearables (Smart Watches, AR HMDs, VR HMDs, Others). Based on Vertical, the market is segmented into Consumer electronics, Automotive, Sports & Entertainment, Transportation, Retail, Hospitality & BFSI, Industrial, Education, HealthCare, Aerospace & Defense, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Display Technology
The dominant segment of the display market is the Liquid Crystal Display (LCD) technology. The advanced technology makes it a leader in the market due to its low costs, guaranteed reliability and broad applicability in most devices including TV, monitors, laptops, and mobile phones. The LCD segment has proven itself as the dominant segment in the market since it is still the most cost-efficient technology to produce the best quality visuals and therefore maintain its position as the choice for both manufacturers and consumers. Over the past few years, adding to the list of innovations In-Plane Switching (IPS) has even more improved the capabilities of LCDs, brining true color and wide viewing angles.
The fastest-growing segment in the display market is Organic Light-Emitting Diode (OLED) technology. OLED screens have gained a reputation for their sharp colors, inky blacks, and sheer flexibility, and, as such, are used in the production of premium televisions, smartphones, and wearable devices. OLED displays have higher qualities and they have created an opportunity for innovative form factors, which may be foldable screens. The OLED market is expected to grow with a certain CAGR on account of the escalating customer needs for display units of high quality and the rapid increase in the use of OLED panels in different applications. This fast growth of OLED demonstrates its role in the future technology, thereby allowing displays to break the limits of what they can achieve.
Analysis by Vertical
The largest segment is consumer electronics, which is thriving due to its rising interest of young age people for technology and tech-based products, for instance, devices like smartphones, TVs, smartwatches, laptops, and tablets, which all require high-quality displays. The demand for advanced display technologies like OLED and micro-LED is on the rise, particularly for smartphones and TVs. These displays offer thinner, more flexible, and vibrant screens, making them highly desirable. As a result, the consumer electronics segment is projected to hold the largest share of the display market in the coming years. This trend is driven by our increasing reliance on these devices and our desire for better viewing experiences.
Sports & entertainment industry represents a fast-growing segment driven by factors such as the growing demand for personalized fan experiences, increasing adoption of digital signage, and rising consumer spending power. Based on Skyquest in-depth analysis, in the sports industry, demographic segmentation of fan bases helps marketers target their consumers more accurately, enhancing retention and loyalty. For instance, women control $28 trillion in consumer spending and more than 70% of all consumer-related decisions globally, making them a significant target market for sports marketers. This, in turn, leads to higher consumer satisfaction levels and increased revenue for sports clubs and entertainment providers, which in turn drive the display market growth.
Global Display Market By Technology
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Display Market Regional Insights
Asia Pacific stands out as a dominating force, commanding a significant share of the industry's growth and innovation. The region's supremacy is driven by several factors, including the presence of key manufacturing hubs, technological advancements, and a burgeoning consumer base with a growing appetite for electronics. Countries like China, South Korea, and Japan are at the forefront of display technology, with leading companies continually pushing the boundaries of innovation in areas such as OLED, LCD, and microLED displays. Additionally, the increasing adoption of smartphones, tablets, and televisions across the Asia Pacific region fuels the demand for high-quality displays, further solidifying its position as a powerhouse in the global market.
North America emerges as the fastest-growing region within the global display market, propelled by a combination of factors such as technological prowess, consumer demand, and a robust ecosystem of research and development. While Asia Pacific leads in manufacturing and production, North America excels in cutting-edge display technologies, particularly in sectors like augmented reality (AR), virtual reality (VR), and automotive displays. With a strong emphasis on innovation and a thriving startup culture, North American companies continuously introduce disruptive display solutions, driving rapid growth and capturing market share. Additionally, strategic partnerships between industry players and academia further accelerate the pace of innovation, positioning North America as a dynamic and competitive region within the global display market landscape.
Global Display Market By Region
- Largest
- Fastest
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Display Market Dynamics
Display Market Driver
Increasing use of LED displays for video walls, TVs, and digital signage applications
- LED technology is using light emitting diodes as light sources to create lighting, displays, and other more applications. It is employed in various applications that include mobile devices, TVs, video walls, and digital billboards. LED Display has come up as the most used display approach across a variety of applications and enjoys a big slice of the pie as far as other display technologies are concerned. Even though the industry of LED display had gone through the stable development period in the past years, the advancement of innovation still seems to be a very slow process. Nevertheless, not so long ago, the miniaturization of the components needed to create an LED screen was the last of the breakthroughs. This movement had a great impact on the emergence of LED screens that became so thin and expanded to the greatest sizes to make them applicable on any surface and in any place, indoors and outdoors.
Growing Adoption of OLED and Micro LED Technologies
- These newly emerged technologies are characterized by better image quality, low power consumption and versatile design, and therefore the number of display applications that use them is growing rapidly, like smartphones, televisions and wearable devices. These advanced technologies enable better color accuracy, wider viewing angles, and faster response times, making them ideal for various applications such as smartphones, TVs, and wearables.
Restraints
Decline in demand for displays in retail sector due to drastic shift toward online advertisement and shopping
- E-commerce has made a huge impact on the retail sector, with a drastic decline in brick-and-mortar stores attributed to the increasing online sales. Digital advertising’s advanced technologies allow marketers to tailor their messages more effectively to the multi-device, multi-channel consumers who spend more time online today than they did previously. As a result, the demand for displays in commercial and retail settings has significantly decreased as businesses shift their advertising focus toward online channels.
Concerns related to Energy consumption
- While features like OLED and micro-LED offer superior visuals, they often come at the cost of higher energy demands. This can translate to increased operational costs for consumers and environmental concerns, potentially hindering market growth. It is especially true for large TVs. As consumers and governments become more concerned about energy use, it can hold back the display market, since manufacturers may be hesitant to develop even more powerful screens without addressing energy efficiency.
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Display Market Competitive Landscape
The global display market is highly competitive and dynamic, driven by continuous advancements in technology and changing consumer preferences. Key players in the market include major manufacturers such as Samsung, LG, Sony, and Panasonic, as well as emerging companies from Asia and other regions. These companies are consistently pushing the boundaries of display technology, introducing innovations such as OLED, QLED, and Mini-LED displays, which offer superior picture quality and energy efficiency. Companies are focusing on expanding their product portfolios, improving supply chain management, and investing in research and development to stay ahead in the market. Partnerships and strategic alliances are common as companies seek to leverage complementary strengths and reach new markets. Emerging trends such as the increasing adoption of smart displays and the integration of AI and IoT technologies are likely to shape the future landscape of the global display market.
Display Market Top Player’s Company Profiles
- Samsung Electronics Co., Ltd.
- LG Display Co., Ltd.
- BOE Technology Group Co., Ltd.
- Innolux Corporation
- AU Optronics Corp.
- Japan Display Inc.
- Sharp Corporation
- Tianma Microelectronics Co., Ltd.
- CSOT (China Star Optoelectronics Technology)
- Visionox Technology, Inc.
- Everdisplay Optronics Ltd.
- Truly International Holdings Limited
- HannStar Display Corporation
- CPT Technology (Chunghwa Picture Tubes Ltd.)
- E Ink Holdings Inc.
- Panasonic Corporation
- NEC Display Solutions, Ltd.
- Sony Corporation
- Koninklijke Philips N.V.
- Hisense Co., Ltd.
Display Market Recent Developments
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In February 2024, Sony India launched the EZ20L series, expanding its professional range of BRAVIA monitors for corporate and retail applications. The 43-75-inch 4K series offered basic professional features such as simplified installation and maintenance, RS-232C support and 24/7 operation. This update met various business needs while maintaining Sony's quality standards.
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In January 2024, Samsung Electronics presented its 2024 display lineup, which includes Neo QLED, MICRO LED, OLED and Lifestyle displays. This edition introduces the era of artificial intelligence screens with the new processor NQ8 AI Gen3, improving image and sound quality.
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In January 2023, Samsung Electronics Co., Ltd. manufactured the OLED display in the world that is touch integrated. It first did this by switching from touch film to touch panels that were touch integrated. The OCTA (On-Cell Touch AMOLED) was invented by Samsung, and this technology can integrate the touch sensor directly in the panel, allowing the touch screen to be eliminated from the panel.
Display Key Market Trends
- Growth of Smart Displays: Smart displays that have voice and touch control are increasingly gaining popularity in household and business environment. These integrate internet connectivity and interactive features, transforming them from passive screens to active information hubs. Such gadgets provide advanced interactivity and integration with other smart home or IOT devices. This trend is driven by the growing popularity of smart homes and connected devices, along with the increasing demand for interactive content and applications.
- Flexible and Foldable Displays: Manufacturers are shifting towards flexible display technologies and foldable screens, especially for smartphones and wearables, which provide with the opportunity to bring about the new designs and forms of electronic devices. Since, flexible displays can be folded or rolled up, making devices more compact and pocket-friendly without sacrificing screen size.
Display Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Display Market analysis, the global display market is expanding rapidly, fuelled by technological advancements and the increasing demand for high-quality visual content across various devices such as smartphones, TVs, and digital signage. The Asia-Pacific region dominates the market due to the presence of major display manufacturers in countries like China, South Korea, and Japan. These countries offer robust production capabilities and innovative technologies, ensuring a leading position in the global market. the rising demand for advanced display technologies like OLED, which provide superior visual quality and energy efficiency. However, a restraint in the market is the high production cost associated with these advanced displays, which can limit their widespread adoption. A major challenge for the industry is the ongoing trade tensions between major economies, such as the United States and China. These tensions can disrupt supply chains and create uncertainties, affecting the stability and growth of the display market.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 152.46 billion |
| Market size value in 2031 | USD 207.79 Billion |
| Growth Rate | 3.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Display Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Display Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Display Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Display Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Display Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Display Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Display Market Report Snapshots
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