Top Digital Out-of-Home Companies

Global and regional players interested in innovation and growth are locked in fierce competition in the global digital out-of-home market. To remain ahead, leaders make investments in programmatic advertising, AI, and smart city partnerships. Mergers and acquisitions accelerate entry into markets and portfolio expansion. Furthermore, local partnerships and customized content distribution enable companies to serve diversified bases of customers. These digital out-of-home market strategies will have set the foundation for long-term success of high performers through innovation and market leadership.

• ScreenCloud (2015): ScreenCloud is a brilliant cloud-based digital signage software that allows businesses to remotely manage and update content on multiple displays easily. It is widely recognized for its smooth integrations with popular apps, solid audience analytics, and automatic scheduling support to maximize display time. Through its ability to empower businesses such as retail, corporate, and education to easily engage consumers through dynamic, real-time content, ScreenCloud has played a pivotal role in the industry.

• Raydiant (2016): Raydiant provides an end-to-end cloud platform specifically for managing video walls, kiosks, and digital signage in retail stores. Raydiant aims to enhance customer interaction by combining best-of-breed analytics with an easy-to-use content management system. Within the digital signage software space, Raydiant has empowered retail stores and businesses to transform physical locations into interactive, data-rich destinations by simplifying the deployment of digital signage as well as altering content in real-time. This has driven innovation and improved customer experiences.

Top Player’s Company Profile

• JCDecaux

• Clear Channel Outdoor

• ECN

• OUTFRONT Media

• APG|SGA

• Ströer

• Daktronics

• Intersection

• Broadsign

• Ocean Outdoor

• Adomni

• VIOOH

• Posterscope

• Talon Outdoor

• Ocean Media Group