USD 6.7 billion
Digital Dentistry Market Size, Share, and Growth Analysis
Digital Dentistry Market By Product (Equipment, Software), By Specialty (Orthodontics, Prosthodontics), By Application (Diagnostic, Therapeutic), By End User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A3059 |
Region:
Global |
Published Date: July, 2025
Pages:
196
|Tables:
116
|Figures:
68
Format -
Digital Dentistry Market Insights
Global Digital Dentistry Market size was valued at USD 6.7 billion in 2023 and is poised to grow from USD 7.36 billion in 2024 to USD 15.54 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).
The digital dentistry market is driven by rising demand for cosmetic procedures, a shift towards minimally invasive treatment, and a rising ageing population. Technological advancements like 3D printing and CAD/CAM also play a significant role in boosting the adoption of digital dentistry.
The demand for cosmetic procedures is rising as people are becoming more concerned about their physical appearance. There is also a shift towards minimally invasive treatment as they are safer, less painful, and minimize discomfort as compared to conventional methods. The aging population is increasingly embracing digital dentistry as older individuals face more dental issues. Technological improvements like 3D printing and CAD/CAM help in the creation of customized dental restorations, which increases efficiency, enhancing patient experience.
Despite strong key trends driving the digital dentistry adoption, the market experiences certain restraints. High initial investment costs, lack of skilled professionals, reluctance to adopt new technology, and concerns regarding data security and privacy limit the growth and adoption of digital dentistry.
How CAD/CAM Technology is Transforming the Digital Dentistry Industry?
CAD/CAM technology is transforming the digital dentistry industry with improved precision, efficiency, and accuracy. The systems employ digital scanners to capture 3D pictures of teeth and gums, replacing traditional uncomfortable impressions. The technology enables dentists to create personalized dental restorations such as crowns and bridges in one visit with great accuracy, minimizing patient time. Precise designs help restorations match perfectly with the face, giving patients a natural look. CAD/CAM systems also offer access to virtual tooth libraries that help in faster restoration by providing ready-made templates.
- In March 2025, 3Shape launched the TRIOS 6 intraoral scanner at IDS Cologne, delivering smoother, more accurate scanning with improved resolution and AI-assisted diagnostics. Its high-end printing detects dental problems early and its built-in DentalHealth app enhances patient communication.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
2-Stroke
Fastest Growth
4-Stroke
Growth Rate
9.8% CAGR
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Country Share by North America (%)
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Digital Dentistry Market Segments Analysis
Global Digital Dentistry Market is segmented by Product, Specialty, Application, End User and region. Based on Product, the market is segmented into Equipment and Software. Based on Specialty, the market is segmented into Orthodontics, Prosthodontics, Implantology and Other Specialties. Based on Application, the market is segmented into Diagnostic, Therapeutic and Other Applications. Based on End User, the market is segmented into Dental Laboratories, Dental Hospitals & Clinics and Other End Users. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Area of Digital Dentistry Sees the Highest Usage?
Equipment is leading the global market with the highest share in the digital dentistry market. The digital dentistry market growth is driven by advanced tools such as CAD/CAM systems, 3D printers, and intraoral scanners that are extensively used for diagnostics and treatment planning. Growing awareness about these systems, growing disposable income, and expanding healthcare systems are all contributing to the dominance of the segment.
Software is the fastest-growing segment due to the increasing adoption of AI-based diagnostic tools, digital printing platforms, and cloud-based treatment planning systems. Increased emphasis on enhancing patient care and workflow efficiency is motivating dental clinics across the globe to adopt digital software solutions, making this segment the most rapidly growing contributor to the digital dentistry market revenue.
Which Area of Dental Care is the Most Established in Digital Dentistry?
Prosthodontics is dominating the digital dentistry industry because digital technologies have revolutionized the designing and production of crowns, bridges, and dentures. These advances enable dentists to provide restorations that are accurate, long-lasting, and attractive. Patients enjoy the natural appearance and comfort, while dental professionals like the precision and the efficiency. This balance ensures prosthodontics remains on top, with ongoing innovations sustaining consistent growth.
Orthodontics is the fastest growing because of advanced digital technology such as clear aligners and 3D printing. These technologies provide more accurate, comfortable, and faster teeth-straightening methods. Since both dentists and patients are looking for less complicated and efficient treatments, orthodontics is emerging as a leading source of innovation and growth in digital dentistry globally.
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Digital Dentistry Market Regional Insights
What Makes North America a Leader in Digital Dentistry Adoption?
North America has the leadership in digital dentistry due to its well-developed healthcare infrastructure and early advancement of high-tech dental technologies like CAD/CAM, digital radiography, and 3D printing. The region has leading dental equipment manufacturers and software firms making it readily available throughout the region. Strong awareness of oral care, high disposable income, and rising demand for aesthetic dentistry are all drivers of market growth. Additionally, regular dental check-ups, and an aging population favor consistent demand. The region leads regional dominance with immense R&D efforts, advanced clinical practices, and attention to precision-based dental care solutions.
Digital Dentistry Market in United States
In the United States, digital dentistry is driven by the high rate of adoption of advanced CAD/CAM technology and high insurance coverage for restorative treatments. Numerous private dental clinics invest heavily in technology to decrease treatment time and increase patient satisfaction. Moreover, there is a high culture of cosmetic enhancement driving demand for cosmetic dental solutions. U.S. based research organizations and dental schools are equally important in driving innovation and clinical adoption.
Digital Dentistry Market in Canada
The digital dentistry market in Canada is expanding, because Canada has a culture of preventive healthcare. Canada focuses on long-term health investments. Therefore, dental clinics are embracing digital solutions that provide precision, and lower patient time. Government support for tech startups is also a key driver in the adoption of digital dentistry. This support not only benefits local technological innovation, but also deepens market penetration, as it enables smaller clinics to adopt advanced tools.
What Attracts Digital Dentistry Companies to Asia Pacific?
Digital dentistry is attractive to the Asia Pacific region because of its rapidly growing population, increasing urbanization, and increasing purchasing power. The region is investing heavily in digital healthcare, including dentistry, to meet the growing demand for minimally invasive and cosmetic procedures. Market potential, technological advancements, increasing healthcare infrastructure, and government support combine to make Asia Pacific an important destination for industry expansion.
Digital Dentistry Market in Japan
Japan is experiencing a rapid increase in its population which is increasing demand for digital dentistry. High healthcare standards and government support for medical technology research encourage the adoption of advanced dental solutions. Moreover, Japanese patients value quality and accuracy, leading dental clinics to invest in digital solutions to enhance treatment outcomes. Japan's highly developed insurance system and high per capita healthcare expenditure also facilitate broad market penetration and place it as a key center for digital dentistry development in the Asia Pacific.
Digital Dentistry Market in South Korea
South Korea has an advanced technological infrastructure, and a highly adaptive population to innovation which drives demand for digital dentistry in the country. Also, intense focus on beauty, increasing emphasis on cosmetic dentistry procedures, and cultural impact have propelled the demand for minimally invasive dental procedures. Organizations are continuously developing market strategies such as engaging in high-tech dental clinics' partnerships, keeping in pace with Korean-beauty trends, and investing in education and awareness programs, to enhance their brand visibility in digital dentistry.
What Factors are Driving the Widespread Adoption of Digital Dentistry Across Europe?
Europe's rapid transition towards digital dentistry is prompted by its well-established public healthcare systems, and an ageing population which increasingly requires restorative dental care. Nations here are witnessing significant investment in digital workflows to minimize treatment durations and maximize accuracy. Additionally, the European Union's policy of support towards medical procedures, and strict regulations against dental treatment is prompting clinics to adopt CAD/CAM and 3D printing technology. European dental associations are also driving ongoing learning, promoting adoption, and confidence within the region.
Digital Dentistry Market in United Kingdom
In the United Kingdom, digital dentistry is growing fast as both public, and private clinics aim to improve patient care and efficiency. The National Health Service is pushing for more modern dental solutions, and private clinics are embracing technologies to offer quicker and more comfortable treatments. People are also moving towards cosmetic dental care, which helps in the early adoption of digital dentistry. With strong data protection systems and well-trained professionals entering the field, the United Kingdom is creating a supportive environment for digital dentistry.
Digital Dentistry Market in Germany
Digital dentistry is rapidly increasing in Germany as individuals anticipate high-quality dental treatment. Dentists prioritize the latest technology such as CAD/CAM to produce flawless-fitting dental restorations in less time than conventional systems. The aging population in Germany is increasing rapidly which implies more patients need reliable and efficient treatments. German dental labs are also renowned for their skills and they also collaborate with clinics to make the process quicker. Government support and ongoing training for dental professionals, also keep clinics ahead, making digital dentistry more accessible and reliable throughout Germany.
Digital Dentistry Market in France
In France, digital dentistry is increasing as patients want faster, painless dental treatment with enhanced results. French dentists are embracing advanced technologies to provide accurate, and personalized treatments. The robust health care system of the country facilitates innovation. Rising awareness of oral health motivates people to invest in cosmetic and reconstructive treatments. Professional training, and government programs also contribute to keeping dental clinics upgraded with the newest digital technology.
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Digital Dentistry Market Dynamics
Digital Dentistry Market Drivers
Technological Advancements
- Recent advancements such as CAD/CAM technology, 3D printing, and digital imaging have revolutionized the way dentists diagnose and treat patients. These advanced solutions enable faster, accurate and customized solutions that reduce discomfort and chair time. Digital dentistry has become easily accessible, and more reliable with leading companies and advanced technologies, increasing widespread adoption of digital dentistry in clinics and labs.
Shift Towards Minimally Invasive Dental Treatment
- Nowadays, patients want procedures that are less painful and have shorter recovery time. Digital tools support these preferences by allowing precise diagnosis and treatment planning. Methods such as guided surgery and digital impressions minimize chair time and pain, making more individuals choose minimally invasive dental treatments.
Digital Dentistry Market Restraints
Reluctance To Adopt New Technologies
- Several dentists, particularly those in small practices or established clinics, are reluctant to invest in digital equipment due to high initial expenditures, inadequate training, or limited technological familiarity. This reluctance can delay the adoption of advanced systems such as CAD/CAM and digital imaging, constraining the overall market growth potential despite proven long-term advantages.
Concerns Regarding Data Privacy And Security
- As digital dentistry relies heavily on storing and sharing patient data electronically, concerns about cybersecurity are rising. Clinics are concerned about unauthorized disclosure of confidential health information, adherence to data protection legislation, and reputational harm. These security and privacy issues cause apprehension among providers, impacting wider adoption of digital dentistry.
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Digital Dentistry Market Competitive Landscape
Digital dentistry providers must focus on product innovation to differentiate themselves in an increasingly competitive market. As dental practices embrace digital transformation, the integration of technologies like CAD/CAM, AI, and 3D printing into cohesive workflows is becoming essential. Moreover, sustainability initiatives such as, employing environmentally friendly materials and energy-efficient equipment are appealing to both practitioners, and patients, causing companies to widen digital dentistry market penetration.
Based on global digital dentistry market trends, firms that develop their business plans in line with changing clinical requirements, and patient expectations will have a greater growth prospect. Here are some startups that are expected to boost demand for digital dentistry.
- Overjet: Founded in 2018 in the USA, Overjet applies AI to the interpretation of dental X-rays, enabling dentists to detect decay, bone loss, and other pathologies with greater accuracy and consistency. Their FDA-approved solution is gaining traction among large dental groups and insurers in the United States. It improves diagnostic accuracy, aids insurance claim review, and introduces data-informed insights into clinical decision-making—modernizing conventional dental diagnostics.
Top Player’s Company Profiles
- Dentsply Sirona, Inc.
- 3M
- Ivoclar Vivadent
- Planmeca Oy
- 3Shape A/S
- Align Technology, Inc.
- J. Morita Corp.
- 3D Systems, Inc.
- Straumann Group
- Stratasys
- Vatech Co., Ltd.
- Bego Gmbh & Co. Kg
- Roland Dg Corporation
- Midmark Corporation
- Sinol Dental Limited
- Huge Dental
- Planet Dds
- Gc Corporation
- Carima Co., Ltd. (Aniwaa Pte. Ltd.)
Recent Developments in Digital Dentistry Market
- In March 2025, Solventum Corporation and SprintRay partnered to deliver same-day permanent dental crowns, a groundbreaking innovation in digital dentistry. Through the convergence of cutting-edge 3D printing technology, dentists can produce strong, high-quality crowns in a single appointment. The innovation holds the potential for simplification of dental procedures, lower costs, and enhanced patient care through the provision of a streamlined, affordable, and effective treatment alternative.
- In September 2024, South Korea-based dental solutions company DENTIST opened its Indian subsidiary in Gurgaon as a strategic move into a high-potential market. The firm received regulatory clearance to sell key products such as its SQ Implant series and SQ Guide digital solution. With India's expanding demand for dental care, DENTIST wants to build a robust presence. The company aims to step up its market presence with clinical seminars and collaborations with opinion leaders. The strategy is part of its vision of being a global leader in delivering innovative and complete dental solutions.
- In January 2024, Scottish dental technology company Calcivis is to launch its groundbreaking bioluminescent dental imaging device in the U.S. after securing final-stage FDA Pre-Market Approval (PMA). This handheld, wireless device utilizes a patented photoprotein that emits a brief light flash upon detecting free calcium ions from actively demineralizing tooth surfaces. A built-in intraoral sensor picks up this luminescence, delivering chairside real-time maps of active tooth decay. Intended for patients six and above, the system would redirect dentistry in a preventive direction through early detection and intervention.
Digital Dentistry Key Market Trends
- Bioprinting and Regenerative Dentistry: Bioprinting has the potential to revolutionize dental treatment, by allowing the biological regeneration of natural oral tissues through the use of stem cells and bioinks. Scientists are developing methods of printing dentin, ligaments, and even whole teeth. This paradigm from prostheses to biological integrated products will provide more environmentally friendly, long-term results, decreasing the dependency on artificial implants.
- AI-Driven Robotics for Dental Procedures: Robotic systems with AI will soon automate intricate dental procedures, with unprecedented accuracy. With 3D imaging, data analytics, and robotic arms, these systems will soon perform procedures such as crown placements independently. This innovation will eliminate human errors, accelerate procedures, and increase access to high-quality dental care globally.
Digital Dentistry Market SkyQuest Analysis
SkyQuest’s ABIRAWA (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing demand for cosmetic dental care, shift towards minimally invasive treatment, technological advancement, and a growing aging population are the key factors that drive the demand for Digital dentistry. However, high initial investment costs, lack of skilled professionals, reluctance to adopt new technology, and concerns regarding data security and privacy are anticipated to slow down digital dentistry adoption in the future. Market statistics have shown that early adoption of technology and high disposable income have positioned North America as a leader in digital dentistry. Adoption in bioprinting and regenerative industry and AI-driven robotics for dental procedures are the key trends that will drive the demand for digital dentistry in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 6.7 billion |
| Market size value in 2032 | USD 15.54 billion |
| Growth Rate | 9.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Digital Dentistry Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Digital Dentistry Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Digital Dentistry Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Dentistry Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Dentistry Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Digital Dentistry Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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