USD 85.30 Billion
Decorative Coating Market Size, Share, and Growth Analysis
Decorative Coating Market By Product Type (Emulsions, Wood Coatings, Enamels, Others), By Technology (Water-borne, Solvent-borne, Powder Coatings), By Resin Type, By Coating Type, By User Type, By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15F2231 |
Region:
Global |
Published Date: May, 2025
Pages:
193
|Tables:
169
|Figures:
79
Format -
Decorative Coating Market Insights
Global Decorative Coating Market size was valued at USD 85.30 Billion in 2023 and is poised to grow from USD 88.63 Billion in 2024 to USD 120.36 Billion by 2032, growing at a CAGR of 3.90% during the forecast period (2025-2032).
Rising demand for aesthetically appealing and durable finishes in residential and commercial construction is considered a key driver as per our decorative coatings market analytics. Besides this, increasing urbanization, growth in disposable incomes, and renovation activities—especially in developing economies—will also boost growth. Furthermore, supportive government regulations promoting sustainable construction practices and the increasing adoption of eco-friendly, low-VOC decorative coatings are further slated to drive the adoption of decorative coatings going forward.
The growing awareness of the environmental and health benefits of water-based and bio-based decorative coatings is likely to drive up overall demand for sustainable decorative coating solutions. Infrastructure and real estate development, particularly in Asia-Pacific and the Middle East, are critical in boosting the global use of decorative coatings.
On the contrary, fluctuating raw material prices, high costs associated with advanced eco-friendly coatings, stringent environmental regulations for solvent-based products, and limited consumer awareness in emerging markets are slated to be key constraints for the global decorative coatings market growth across the forecast period and beyond.
Future Trends in Decorative Coating Technology 2025-2032
While there are multiple trends to focus on in the rapidly evolving decorative coating industry, here are some key decorative coating industry trends that could boost revenue generation for all types of companies.
Are Sustainable & Low-VOC Coatings Need of the Hour?
People are becoming aware and conscious of the numerous health impacts of VOCs. Also, the growing environmental consciousness and strong regulatory frameworks are driving demand for eco-friendly decorative coatings. Manufacturers are increasingly formulating low-VOC, water-based, and bio-based paints that offer the same performance as traditional products while reducing environmental impact, aligning with green building standards and consumer sustainability preferences globally.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Emulsions
Fastest Growth
Emulsions
Growth Rate
3.90% CAGR
Global Decorative Coatings Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Decorative Coating Market Segments Analysis
The global decorative coating market is segmented on the basis of product type, technology, resin type, coating type, user type, application, and region. By product type, the market is segmented into Emulsions, Wood Coatings (Varnishes, Stains), Enamels and Others. By technology, the market is segmented into Water-borne, Solvent-borne and Powder Coatings. Based on resin type, the market is segmented into Acrylic Resin, Alkyd Resin, Polyurethane Resin, Vinyl Resin and Others. Based on coating type, the market is segmented into Interior and Exterior. Based on user type, the market is segmented into DIY and Professional. Based on application, the market is segmented into Residential (New Construction, Remodel And Repaint) and Non-Residential (Commercial, Industrial, Infrastructure. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Which type of decorative coating reigns the market?
Emulsion-based paints hold the largest market share in the global decorative coatings industry. With water as their main carrier, they are eco-friendly properties, has a low VOC content, are quick to dry and easy to apply. All these properties seem to tick off the requirements of the current health-consious consumer who are looking for sustainability and performance at the same time. Thus, they are popular in both residential and commercial spaces. Rapid urbanization, economic growth, and the demand for affordable and durable solutions which is on the rise is also expected to create more opportunities for the segment. Emulsions continue to be the choice for interior walls.
Wood coatings (varnishes and stains) are growing at an impressive pace. Consumer interest is on premium furniture, interior design trends, and eco-friendly solutions. The shift towards sustainable and high-quality finishes has made wood coatings a necessity for improving the aesthetic and functional properties of wooden surfaces. Also, with many people taking up DIY projects and increasing their spending on home improvement, the demand for wood coatings have also risen. The market is expected to continue expanding at this rate due to this widespread use of the coatings in for wooden products used in residential and commercial applications.
Where does decorative coatings find the most application?
The residential segment is already gaining massive popularity around the world and are estimated to account for the largest share of the global Decorative Coating industry going forward. The world is currently observing increasing urbanization, rising disposable incomes, and the growing desire to personalize living spaces. This is making homeowners to invest in decorative coatings as they are looking to improve the aesthetics and durability of their homes. U.S. Census Bureau data of 2025 states that the number of new housing units has been consistently rising, reflecting the growing demand for home improvements and renovations. The Privately-owned housing starts in February 2025 observed a 11.2 percent rise than the January estimates.
Following closely behind, the non-residential segment, which includes commercial, industrial, and infrastructure applications, has also seen notable growth. However, it lags slightly behind the residential segment in terms of market share and growth. The commercial subsegment is driven by the desire for aesthetically pleasing work environments by employers and employees. This is leading to tits expansion as a result of urban expansion and increased demand for office buildings, retail spaces, and hotels. The industrial and infrastructural segments remain important, albeit with a greater emphasis on protective coatings.
Global Decorative Coatings Market Analysis by Product Type
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Decorative Coating Market Regional Insights
What Makes Asia Pacific a Leader in Decorative Coating?
The presence of a steady population, especially a middle-class income population, is what allows Asia Pacific to emerge as a key revenue generator on a global level. Rising disposable income of people in this region, along with increase in industrialization and urbanization is prompting the use of decorative coatings across residential, industrial and commercial applications and cementing the dominance of this region. Major infrastructure projects, such as residential complexes and commercial buildings are being sanctioned across countries like India, Singapore, UAE and are also contributing greatly to the market's growth.
Japan Decorative Coating Market
Japan is slated to emerge as a highly opportune country for Decorative Coating providers owing to the presence of a full-fledged construction and renovation sector which in turn is owed to the country being prone to natural calamities causing their need. The growing trend in the country to blend traditional Japanese home styles with Western structures has arisen the need for decorative coatings to provide that aspired finish. Thus, as Japan continues its investment on infrastructure, decorative coatings are sure to find their use in the country.
- The 2024 Noto earthquake had damaged over 80,000 homes in Japan requiring their renovation and creating a huge scope for decorative coating products.
China Decorative Coating Market
A huge population with majority belonging to the middle class group is expected to help this country boost decorative coating adoption in the long run. The continuous growth of urbanization and steady rise of real estate projects in the country along with its position as one of the key leaders in the architectural coatings market ensures that the country observes a demand for decorative coatings.
- In 2023, AkzoNobel, in order to strengthen its market position in China, acquired Sherwin-Williams' Chinese Decorative Paints business. This shows the importance of Chinese market to international players and major companies.
India Decorative Coating Market
Growing disposable income among the Indian population, rapid development of infrastructure, and increasing urbanization is creating a demand for decorative coating solutions in India. Many regional players like Starshield Technologies Private Limited, have found their bearings in the market hugely credited to the government’s “make in India” initiative and increased infrastructure spending in the country. The increase in the number of greenfield and brownfield projects across the country is also expected to expand the application scope of decorative coating offerings in the country.
- In 2024, AkzoNobel, sales of residential properties in India had increased by over 30% with approximately 500,000 homes developed by the end of the year. This indicates the potential of using decorative coatings in these homes in India.
Why is North America Seen as a Highly Opportune Region?
The North America region is estimated to emerge as the fastest growing market for decorative coating companies in the world. Growing investments in infrastructure development both at residential and commercial fronts, high popularity of aesthetics for personal spaces, and growing focus on sustainability are slated to help this region generate new opportunities. Both U.S. and Canada are slated to be top countries in this region and globally owing to growing demand by its population for decorative coatings in order to appeal to their aesthetic tastes.
United States Decorative Coating Market
The United States is slated to be the most opportune country in this region owing to the increase in home renovations and also new construction projects in the region. The nation’s citizen’s growing look out for low VOC and eco-friendly decorative coatings are further helping boost revenue generation in the United States.
- In 2024, PPG sold its U.S. and Canada architectural coatings business to American Industrial Partners. This reflects the ever changing dynamics of the decorative coatings market in the country.
Canada Decorative Coating Market
Canada is also to emerge as a highly rewarding market for Decorative Coating companies as investments on both residential and commercial projects picks up pace. Urban hubs like Toronto, Vancouver and Montreal are witnessing an increase in decorative coating usage for renovation and new projects and is therefore offering new business scope for companies.
- In 2024, 49% Canadians were involved in home renovation projects. These people are willing to spend for more aesthetic and value adding improvements. This trends positions decorative coatings to be at a positive market position.
Global Decorative Coatings Market By Geography
- Largest
- Fastest
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Decorative Coating Market Dynamics
Decorative Coating Market Drivers
Growing Demand for Sustainable and Eco-friendly Decorative Coatings
- Consumers all over the world are becoming conscious of the implications of their choices- on their health and the environment both. Governments are also imposing stricter rules on VOCs emissions. This has led to the market witnessing more demand for sustainable and eco-friendly products that align to these regulations. Decorative coatings bear no exemption. Consumers are preferring options that have lower VOC emissions and are eco-friendly.
Urbanization Around the World
The need for infrastructure, commercial, and residential developments has a lot to do with the rapid urbanization witnessed in major countries like India. This has in turn increased the need for decorative coatings which can be used to improve the longevity and aesthetic appeal of buildings due to the rise in construction activities and the expanding middle class, which has more disposable cash.
Decorative Coating Market Restraints
Fluctuations in the Prices of Raw Materials
- The market experiences frequent fluctuations in raw materials used for the manufacturing of decorative coatings such as pigments, resins, solvents, etc. These fluctuations are generally as a result of multiple factors such as supply chain disruptions, geopolitical tensions, etc. Rise in price of raw material leads to rise in product cost to the company that may deter investments as well as cause margin pressure for the company.
Health Concerns related to the Use of Decorative Coatings
- Decorative Coatings like paints and varnishes often have chemicals such as VOCs and toxic solvents. These substances can impose health implications on the consumers starting from short term problems like irritation increasing to bigger risks like neurological and respiratory issues. As a result, such products are regulated by strict regulations. These regulations limit adoption of such product and innovation and turns out to be a key challenge for the global decorative coating market outlook in the long run.
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Decorative Coating Market Competitive Landscape
Companies manufacturing decorative coatings exercise various strategies to strengthen their position in the market. Product innovation remains the key to that. Products which are sustainable, low-VOC, and water-based coatings to meet rising environmental and regulatory demands are given special focus. Companies such as AkzoNobel and Sherwin-Williams are expanding their product line ups to include sustainable decorative coatings as part of their offerings. Strategic mergers, acquisitions, and divestitures are also being observed among companies in this market. Furthermore, making products available for sale through online channels seem to be a key strategy for companies to make their products more visible and accessible to a borader client base.
Top Player’s Company Profiles
- Sherwin-Williams Company (USA)
- PPG Industries, Inc (USA)
- AkzoNobel N.V. (Netherlands)
- BASF Coating GmbH (Germany)
- Jotun A/S (Norway)
- Asian Paints Limited (India)
- Kansai Paint Co., Ltd. (Japan)
- Nippon Paint Holdings Co., Ltd. (Japan)
- RPM International, Inc. (USA)
- Masco Corporation (USA)
- Hempel A/S (Denmark)
- DAW SE (Germany)
- Diamond Vogel Paint Company (USA)
- Kelly-Moore Paints (USA)
- Shalimar Paints (India)
- Benjamin Moore & Co (USA)
- Brillux GmbH & Co. KG (Germany)
- Carpoly Chemical Group Co., Ltd (China)
- Cloverdale Paint Inc (Canada)
- Lanco Paints (Puerto Rico)
Recent Developments in Decorative Coating Market
- In February 2025, in addition to transferring the intellectual property for decorative paints to the Indian division, Akzo Nobel N.V. has offered to buy the Powder Coatings business and International Research Center from its subsidiary, Akzo Nobel India Limited. AkzoNobel India is set to become more independent and focused paint and coatings company.
- In February 2025, Sherwin-Williams is set to acquire BASF’s Brazilian architectural paints business, for $1.15 billion in an all-cash deal. This will enhance Sherwin-Williams' Latin American presence. The acquisition is expected to make profitable growth and operational synergies. Closing is anticipated in the second half of 2025 and is currently pending regulatory approval.
- On December 2024, PPG had sold its U.S. and Canada architectural coatings business to American Industrial Partners. This divestment, part of PPG’s portfolio optimization strategy, has enhanced its global focus. The sold business included popular brands like Glidden, Dulux, and Sico, with 2023 sales.
Decorative Coating Key Market Trends
What is the Appeal of Decorative Coatings for DIYers?
In the past few years, homeowners' spending on DIY projects and furniture has grown by 44%. The rising popularity of DIY home projects, thanks to the social media inspiration is boosting demand for easy-to-apply decorative coatings. Many brands are now offering user-friendly products with quick-dry, odorless, and multi-surface capabilities to appeal to the aesthetic and functional side of DIY consumers across the globe.
Are Aesthetic Expectations Driving the Rise of Bespoke Decorative Coatings?
A customized wall coating or a premium furniture finish talks volumes of its value. With customers looking for premium options that will enhance visual appeal, companies and their brands are expanding their product lines to include premium finishing option. Especially in urban areas, where home décor is regarded as a significant lifestyle statement, these coatings have found a place for themselves.
Decorative Coating Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, high emphasis on sustainability and eco-friendly offerings, increasing demand for aesthetics and protection of surfaces, and increase in infrastructure projects across regions are anticipated to boost decorative coating demand through 2032. However, raw material costs variability and strict regulations as a result of concerns regarding environmental and health impacts are estimated to hinder the adoption of decorative coating in the long run. Rise in disposable income among people especially those belonging to the middle-class strata, preference for DIYing home renovations, and the presence of leading decorative coating companies are helping regions such as Asia Pacific and North America maintain their dominant stance in the market. Increasing expansion over e-commerce channels and focus on aesthetic appeal are slated to offer new business scope for market players in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 85.30 Billion |
| Market size value in 2032 | USD 120.36 Billion |
| Growth Rate | 3.90% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Decorative Coating Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Decorative Coating Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Decorative Coating Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Decorative Coating Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Decorative Coating Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Decorative Coating Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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