USD 14.8 Billion
Decision Intelligence Market Size, Share, and Growth Analysis
Decision Intelligence Market By Offering, By Type (Decision automation, Decision Augmentation), By Deployment Mode (Cloud, On-Premises), By Organization Size, By End-Use, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45C2083 |
Region:
Global |
Published Date: December, 2024
Pages:
185
|Tables:
0
|Figures:
0
Format -
Decision Intelligence Market Insights
Decision Intelligence Market size was valued at USD 14.8 Billion in 2023 and is poised to grow from USD 17.15 Billion in 2024 to USD 48.19 Billion by 2032, growing at a CAGR of 15.90% during the forecast period (2025-2032).
The decision intelligence market growth is attributed to its recognition as one of the most important technical mandates today. Given that businesses, large and small, are on the journey to become data-centric, there is an increasing reach to digitalize and leverage modern technologies, such as AI and ML, for competitive advantage. Decision intelligence, therefore, is expected to aid the development of certain aspects such as decision support, decision management, and complex system applications. These tendencies will likely drive the market revenue as there is a mounting urgency to mitigate certain risks in human decision-making.
One of the most prominent drivers for decision intelligence is the increasing tendency toward the integration of technology and well-organized procedures that lead to better corporate decision-making. Data complexity grows with the development of analytical tools, which means businesses will need advanced decision intelligence instruments to handle it, and companies are likely to require this technology to stay competitive. Establishing a powerful decision intelligence framework is vital for success in the competitive conditions of the modern business, as it allows one to use data and analytics for making reasonable evaluations in the essentially unpredictable and unprecedented environment. The demand for decision intelligence is fueled by the ever-growing popularity of data analysis and machine learning technology throughout various industries that help with more informed, data-driven making decisions that improve the outcomes and efficiency.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Fastest Growth
Growth Rate
15.90% CAGR
Global Decision Intelligence Market ($ Bn)
Country Share for North America Region (%)
To get more reports on the above market click here to Buy The Report
Decision Intelligence Market Segments Analysis
Global Decision Intelligence Market is segmented by Offering, Type, Deployment Mode, Organization Size, End-Use and region. Based on Offering, the market is segmented into Platform, Solution, and Services. Based on Type, the market is segmented into Decision automation, Decision Augmentation, and Decision Support Systems (DSS). Based on Deployment Mode, the market is segmented into Cloud, and On-Premises. Based on Organization Size, the market is segmented into Below Small & Medium Enterprises, Large Enterprises. Based on End-Use, the market is segmented into BFSI, IT & Telecom, Retail & Ecommerce, Healthcare, Manufacturing, Government, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Component
The market was dominated by the solutions segment in 2023 in terms of revenue shares due to the increased demand in data-driven decision-making. Many businesses will look to decision intelligence solutions to help them make the best decisions. The solutions have gone through tremendous growth and can solve various business challenges effectively. In the past few years, these solutions have also seen a remarkable reduction in cost, making them accessible and affordable for businesses of all sizes. Additionally, there has been a rise in the demand for these solutions as there has been a great emphasis on data-driven decision-making.
The services segment is anticipated to be the most rapidly expanding component type during the forecast period. Constantly growing complexity of decision intelligence solutions poses difficulties of implementation and usage to the businesses. Hence, they require ever more consulting and training services to overcome this gap. Moreover, as companies transition towards increased utilization of data-driven systems in order to improve performance, the need for troubleshooting and optimization services grows. Lastly, there is a growing variety of cloud-based decision intelligence solutions available as the IT market thrives. This makes the solutions more affordable and comprehensive for a business of any size. Naturally, due to the complexity of making the right choice, companies need consulting and training services to help evaluate their needs and implement the solutions.
Analysis by Vertical
The healthcare sector dominated the market in 2023 and held the largest revenue share. Decision intelligence in healthcare has several advantages, including creating a user-friendly workflow, which helps in providing effective service to the patients, better data process processing for developing high-quality electronic health record management, and improving the decision-making capability of healthcare professional thus, making these operations streamlined. AI is, in fact, the key that is needed to unleash the potential to incorporate decision intelligence into these businesses that operate on ever-growing streams of data and are constantly learning to make this information easily available to assist in making the right decision.
The IT & Telecom is expected to witness significant growth over the forecast period. Decision intelligence allows businesses to analyze customer data and enhance the overall customer experience. Decision intelligence models understand customer interests, sentiment, and pain points by incorporating data from various touchpoints, such as call logs, chat transcripts, and social media interactions. This enables businesses to offer personalized services, run targeted marketing campaigns, as well as automatically resolve customer complaints. Moreover, it helps in improving network infrastructure and operations. By analyzing data related to network traffic and performance metrics, as well as user behavior, businesses can use decision intelligence to identify bottlenecks in the network. It is also used to predict network congestion and optimize routing and resource allocation.
To get detailed analysis on other segments, Request For Free Sample Report
Decision Intelligence Market Regional Insights
The market was dominated by North America in 2023, and it held the largest demand share of the overall revenue owing to the presence of many enhanced R&D capabilities provided by this region's developed economies, research institutes, and many prominent Al enterprises in the field. The rising investment in innovative technology to enhance customer experience and corporate operations is expected to provide beneficial growth chances. Moreover, the region has immense experience in Al R&D and has recently invested in Al-related technology. Additionally, several policies have been implemented to help develop this field.
Asia Pacific is expected to witness the fastest CAGR over the forecast period. This is due to the increasing digitalization, the emergence of advanced AI & analytics technologies, and escalating importance for the data-driven strategy as the region's economies develop. Businesses operating across various industries have significantly accelerated the adoption of decision intelligence solutions, recognizing the value of data-driven decision-making. The countries in the region are gradually resorting to advanced technologies, including AI, machine learning, big data analytics, and cloud computing. The mentioned technologies are crucial for decision intelligence solutions because they allow organizations to process and analyze the huge volume of data quickly. The accelerated technology adoption serves as a major market growth booster in APAC.
Global Decision Intelligence Market By Geography
- Largest
- Fastest
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Decision Intelligence Market Dynamics
Drivers
Growing Demand for Data Driven Decision Making
- Decision intelligence is an emerging discipline, which concept surrounds the idea of leveraging such technologies, structured methodologies as well as the expertise of humans in order to improve the decision-making process within businesses. The advantage of implementing such advanced analytic capabilities within the sphere of decision-making and operational workflows adds up to significant and positive outcomes. As time passes by, the market of decision intelligence only grows due to the growing investments into artificial intelligence and Internet-of-Things technologies and continuous improvement of technologies, which generate business insights.
Adoption of ML and AL Across Industries
- The market for decision intelligence is driven by the increasing adoption of AI and ML. Various businesses in different domains are realizing that AI and ML can be used to analyze huge datasets to provide actionable insights. Decision intelligence can assist them in the process and the consequent decisions. As all organizations are interested in becoming leaders in their industry, the demand for AI and ML and decision intelligence is growing.
Restraints
Privacy and Security Concerns
- Organizations accumulate data strategically through various touchpoints and rigorously analyze the same to reap its full potential. This data could be authorization, personal preference, and latest contact information of the entities in different products, services, and the means of communication. The organizations, thus, require high data security because the customers trust them with the data. However, these cyber-attacks are a concern and restrict their application by various industrial sectors, which involve usage and interaction with surplus data.
Over Reliance on Data
- To accelerate and optimize standard decision-making processes, companies integrate a decision support system. However, the more such systems are involved, the less their creators are valued. In some cases, due to the overuse of DSS technologies, decision makers cannot independently accept or reject the information they receive, as a result, their decision-making skills do not develop.
Request Free Customization of this report to help us to meet your business objectives.
Decision Intelligence Market Competitive Landscape
The decision intelligence ecosystem is a broad, interconnected group of entities that together facilitate the smooth flow of machine and device communication via satellite. Consisting of a wide range of types of entities offering a diverse set of end-to-end services and solutions specifically aimed at ensuring swift and universal communication, the decision intelligence ecosystem includes solution/services/platform providers, end users, and regularity bodies. Being a concise type with well-established companies, as well as new, up-and-coming members, the market is dense with key industry players focused on acquiring and merging other market specialists. The method allows obtaining new products and services, incorporating top-notch technologies, and expanding the range of available end users.
Top Players in Decision Intelligence Market
- IBM
- Oracle
- Google (Alphabet)
- Amazon Web Services (AWS)
- Microsoft
- SAP SE
- SAS Institute
- FICO (Fair Isaac Corporation)
- H2O.ai
- DataRobot
- TIBCO Software
- Domo
- Aible
- KNIME
- Tableau Software (Salesforce)
- Altair Engineering
Recent Developments
- In March 2024, IBM launched a new Decision Intelligence platform in March 2024. This platform combines advanced AI solutions with business analytics tools that help North American companies optimize the decision-making process based on real-time insights into trends and patterns present in data.
- In 2023, Digital Science & Research Solutions acquired metaphacts, which is a software company that operates in the knowledge graphs & decision intelligence domain. The acquisition was finalised in May 2023.
- In October 2022, Pyramid Analytics created a new business practice designed to cater to the specific needs of the U.S. federal government. Pyramid endeavours to further expand its reach and enhance its position as the go-to provider of decision intelligence solutions for the U.S. Federal Government market segment.
Decision Intelligence Key Market Trends
- Growing Adoption of Predictive Analytics: Predictive analytics uses both current and historical data to predict future results and trends. Predictive trends provide companies with a powerful advantage over their rivals as organizations can use accurate predictions made based on the data, seize opportunities and avoid risks. More companies are using predictive analysis for data-driven decisions and strategies which are expected to augment the decision intelligence market demand.
- Industry Specific Customization Option: Industry-specific customization entails equipping decision intelligence systems with algorithms, data models, and key performance indicators tailored to the industry. This way, a company benefits from using a solution conforming precisely to specific industry targets. With industry specific custom solutions companies can adopt to industry-specific decision intelligence, firms will themselves hasten to implement these solutions to improve their activities.
Decision Intelligence Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, trend toward a data-centric approach in decision-making is clearly visible in different sectors, including finance, healthcare, retail, manufacturing, and others. Currently, many companies are developing sturdy data infrastructure and acquiring talents and analytical tools to take full advantage of data. Predictive and prescriptive analytics models can be utilized to predict market trends, optimize business operations, anticipate and mitigate risks, and personalize customers' experiences. It should also be noted that legal regulations, such as GDPR or CCPA, impose certain requirements on such practices or, at least, pay much attention to organizational activities focused on responsible data-based decision-making, for instance, more severe penalties are imposed in the case of infringements. In many areas, data analytics is combined with other modern technologies, including the Internet of Things and edge computing, thus creating additional opportunities for processing.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 14.8 Billion |
| Market size value in 2032 | USD 48.19 Billion |
| Growth Rate | 15.90% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Decision Intelligence Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Decision Intelligence Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Decision Intelligence Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Decision Intelligence Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Decision Intelligence Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Decision Intelligence Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
USA (+1) 351-333-4748
