Global Deception Technology Market
Deception Technology Market

Report ID: SQMIG45A2535

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Deception Technology Market Size, Share, and Growth Analysis

Global Deception Technology Market

Deception Technology Market By Component (Solutions, Services), By Deception Stack (Application Security, Data Security), By Deployment Mode (On-Premise, Cloud-based), By Enterprise Type, By Vertical, By Region - Industry Forecast 2026-2033


Report ID: SQMIG45A2535 | Region: Global | Published Date: May, 2025
Pages: 187 |Tables: 87 |Figures: 71

Format - word format excel data power point presentation

Deception Technology Market Insights

Global Deception Technology Market size was valued at USD 2.05 Billion in 2024 and is poised to grow from USD 2.33 Billion in 2025 to USD 6.56 Billion by 2033, growing at a CAGR of 13.8% during the forecast period (2026–2033).

The global deception technology market is witnessing significant growth during the projection period. Key market drivers are the growing incidence of sophisticated cyber threats such as zero-day attacks and advanced persistent threats (APTs) that need complex detection methods. The integration of deception solutions with existing cybersecurity tools enhances early threat identification and incident response. Requirements for compliance with regulations such as GDPR and CCPA are also fueling the global deception technology market growth, with organizations seeking to protect sensitive data.

In addition, the increasing cloud-based solution deployments provide scalability and flexibility, therefore driving market expansion. Deeper understanding of attacker behavior is made possible by advanced threat intelligence based on deception technology, which helps to improve security procedures. The movement towards cloud-based deception technologies is also significantly driving market expansion by offering unparalleled scalability and flexibility. These solutions make it possible for companies to deploy and control deception methods without needing on-premises infrastructure, reducing the costs and complexities. According to industry reports, over 95% of new digital workloads will be hosted on cloud-native platforms by 2025, an increase from 30% in 2021. Cloud-based deception technology provides instant scalability to meet variable security needs and provides plug-and-play integration with existing cloud infrastructures. This adaptability is crucial as businesses increasingly move to cloud infrastructures, offering robust and dynamic protection against evolving cyber threats, and easier updates and maintenance. The growing need for cloud solutions emphasizes their vital role in the future of cybersecurity.

Market snapshot - 2026-2033

Global Market Size

USD 1.8 billion

Largest Segment

Professional Services

Fastest Growth

Managed Services

Growth Rate

13.8% CAGR

Global Deception Technology Market 2026-2033 ($ Bn)
Country Share for North America 2025 (%)

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Deception Technology Market Segments Analysis

Global Deception Technology Market is segmented by Component, Deception Stack, Deployment Mode, Enterprise Type, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deception Stack, the market is segmented into Application Security, Data Security, Endpoint Security and Network Security. Based on Deployment Mode, the market is segmented into On-Premise and Cloud-based. Based on Enterprise Type, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Vertical, the market is segmented into BFSI, Energy & Utilities, Government, Healthcare, Telecom and IT, Manufacturing, Retail and Others (Education, Defense). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Global Deception Technology Market By Service 2026-2033

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Deception Technology Market Regional Insights

How Deployment Strategies Influence the Adoption of Deception Technology

As per the 2024 global deception technology market analysis, the cloud segment continues to be the market leader for deception technology and holds around 60% of the total market share. The strong market dominance is based on the growing adoption of cloud deception solutions that mimic sophisticated trap environments, that show up and look exactly like today's networks. Cloud deception technology neutralizes threat vulnerabilities that attackers can exploit to compromise cloud-based data and workloads through the use of ghost assets retained in the cloud. The expansion in the segment is also catalyzed by the scalability benefits of cloud-based deception technology, which offers additional in-cloud detection and awareness as a supplement to other security frameworks. Organizations are more inclined towards cloud deployment since it has the capability to provide copies of technologies and features related to virtual cloud environments, ensuring that it is a good option for protecting cloud-based assets against potential security attacks.

Why is the Managed Services Segment Growing Rapidly in Deception Technology?

Based on the global deception technology market forecast, the managed services segment is one of the fastest growing segments of the deception technology market, and its estimated growth stands at about 17% during the forecast period. Unlike professional services, managed services deliver end-to-end, long-term solutions that afford organizations access to continuous support and expertise. Such services are particularly beneficial for organizations that need ongoing technological improvements and support without a resident IT department. The growth in this area is fueled by the rising sophistication of cyber-attacks and the demand for 24/7 security coverage. Organizations are finding more and more the advantages of managed services, such as more agile capacity, scalability, and access to expert knowledge.

What Makes North America the Biggest Player in Deception Technology?

North America is the biggest player in the deception technology market, with approximately 33% market share in 2024. The region's leadership is primarily driven by the early adoption of high-end security solutions and the sophisticated infrastructure supporting the adoption of deception technology. The intense presence of global financial institutions, coupled with the prevalence of top-level cyber-attacks, has created huge demand for high-end security solutions. The regional market is characterized by intense investments in research and development, particularly in areas such as artificial intelligence and machine learning integration with deception platforms. The availability of technical talent and the presence of top market vendors have further established North America's leadership.

Due to increasing cyber threats and an increased emphasis on advanced cybersecurity solutions, the United States is leading the North American deception technology market. Due to the recent increased incidence of cyberattacks within the United States, corporations, government agencies, and financial institutions have invested heavily in deception-based security systems to be able to detect, evaluate, and neutralize complex cyberattacks more effectively.

How Cloud and IoT Adoption is Fueling Deception Technology in Europe?

The European deception technology market has recorded robust growth. The market growth is led by the high interest in cybersecurity infrastructure and data protection regulations in the region. The European market is characterized by increasing deployments of cloud technology and IoT solutions, particularly in Western and Northern Europe, providing new opportunities for deployment of deception technology. The region's interest in cybersecurity can be measured in terms of some government initiatives and strategic plans initiated in different countries. The industry is witnessing good momentum in sectors such as banking, healthcare, and government services, where data protection is of highest priority.

Growing cyberthreats and robust government support for cybersecurity research are fueling growth in Italy's deception technology market. To counter sophisticated cyberattacks, organizations such as top defense company Leonardo S.p.A. invest in deception-based security technology. As sectors such as manufacturing and banking employ deception technologies to safeguard vital data and infrastructure, the market will grow consistently.

The German deception technology market is growing considerably due to rising cyberattacks and advanced cyberthreats. Its application is increasing in Germany since it detects and blocks sophisticated cyberthreats proactively, thus helping in their effective identification and neutralization. Organizations can identify hostile activity in advance by deploying traps and decoys within networks, minimizing potential damage and enhancing overall security stances. To secure sensitive information and uphold operational integrity, sectors like banking, financial services, insurance (BFSI), healthcare, and manufacturing are especially investing in these solutions.

How Digital Transformation is Driving Deception Technology Adoption in Asia-Pacific?

The Asia-Pacific deception technology market is expected to follow a robust growth path with a projected CAGR of approximately 18% during the forecast period. This is one of the most vibrant and quickest-growing markets for deception technology solutions. The market is being driven by the rapid digital transformation in various industries, particularly in developing economies like India, China, and Southeast Asia. The increased adoption of cloud computing, artificial intelligence, and IoT technologies has created a mature cybersecurity landscape that demands sophisticated protection mechanisms. Organizations within the region are progressively realizing the value of deception technology in protecting their digital infrastructure and assets.

Due to the growth in cyberattacks and the growing emphasis on data security by governments, the Japanese deception technology market is growing. To identify and prevent cyberattacks, companies and financial institutions are implementing deception-based security systems. For instance, Japanese banks are enhancing cybersecurity in the financial industry by using decoy systems to protect sensitive data.

To fight advanced cyberattacks, South Korea is witnessing growth in the adoption of deception technologies, especially in the financial and healthcare industries. Deception-based defenses are being employed by top banks and hospitals to detect intrusions early. Government efforts to promote cybersecurity innovation are also fueling industry growth and enhancing security for private data and critical infrastructure.

Global Deception Technology Market By Geography, 2026-2033
  • Largest
  • Fastest

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Deception Technology Market Dynamics

Deception Technology Market Drivers

New Cyberthreats and Sophisticated Attack Methods

  • The demand for deception technologies is primarily fueled by the increase in cyberthreats such as ransomware, phishing, and advanced persistent threats (APTs). Traditional security solutions are no longer effective because cybercriminals are using AI-based attack methods. Honeypots, decoys, and trap configurations are some of the AI-based deception solutions that organizations are increasingly adopting to identify and remove threats before they can do much damage.

Automation and AI compatibility

  • A vast development opportunity is offered by the integration of deception technologies with AI and ML. Deception technology with AI can enhance real-time analytics, automate threat detection, and adjust decoys on the basis of attacker patterns. This fresh innovation enhances proactive cybersecurity protections, minimizes human intervention, and enhances scalability. AI-based deception technology will witness increased adoption across industries as organizations look for self-governing and dynamic security measures.

Deception Technology Market Restraints

High Implementation and Upkeep Expenses

  • Although deception technology is unquestionably successful, small and mid-sized businesses (SMBs) cannot afford it due to its expensive implementation and operating expenses. Additional costs are associated with its customization, 24-hour monitoring, and interoperability with current security systems. Organizations must spend heavily because of its high resource intensity, which might delay broad implementation in industries where costs are a concern.

Shortage of Qualified Personnel

  • The implementation of deception technologies demands highly skilled cybersecurity professionals who are familiar with threat intelligence, artificial intelligence security, and deception. However, companies cannot recruit experienced experts because of the worldwide shortage of cybersecurity skills. One of the major hindrances to industry growth and adoption is the inability of most companies to hire experts who can successfully deploy, manage, and optimize deception-based security solutions.

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Deception Technology Market Competitive Landscape

The global deception technology market has set up players such as Illusive Networks, Commvault Systems, Attivo Networks (subsidiary of SentinelOne), Rapid7, and Broadcom (Symantec) as drivers of innovation and market growth. Deception technology players are making noteworthy investments in research and development for enhancing their deception capabilities, particularly in cloud-based offerings and artificial intelligence incorporation. Strategic partnerships with leading technology suppliers and cyber security firms are on the increase, enabling end-to-end security offerings and longer market reach. Leaders in markets are expanding product lines through acquisitions and internal R&D, and doing so especially for endpoint security, network security, and identity management products.

Recent Developments in Deception Technology Market

  • In September 2024, Rapid7 acquired a deception technology startup to bolster its InsightIDR platform with the objective of providing more powerful threat detection and response capabilities. The acquisition strengthens Rapid7's cybersecurity offerings so that companies can detect lateral movement, insider threats, and advanced attacks more efficiently using AI-driven deception techniques.
  • In March 2024, TrapX Security released a new DeceptionGrid platform with advanced machine learning algorithms for higher accuracy of threat detection and auto-response against sophisticated cyberattacks. The enhancement allows organizations to detect and cancel threats in shorter periods, improving cyber resiliency as well as reducing incident response time against intensifying cyberattacks.
  • In February 2024, Attivo Networks launched an upgraded version of its Deception Platform with increased integration capabilities to current security infrastructures. The update enables organizations to deploy deception technology more efficiently, offering a seamless and proactive cybersecurity solution for detecting and counteracting sophisticated cyber threats in complex IT environments.
  • In March 2023, Acalvio Technologies has teamed with Carahsoft Technology Corp., a government IT solutions provider. Carahsoft will serve as Acalvio's Master Government Aggregator, selling the company's award-winning Active Defense Platform and ShadowPlex Advanced Threat Defense to the public sector.

Top Player's Company Profiles

  • TrapX Security (US) 
  • Rapid7 (US) 
  • Acalvio Technologies (US) 
  • Attivo Networks, Inc. (SentinelOne) (US) 
  • Topspin Security (Fidelis Cybersecurity) (Israel) 
  • Honeynet Project (US) 
  • Cymmetria, Inc. (Israel) 
  • Guardicore Ltd (Akamai Technologies) (Israel) 
  • CounterCraft (Spain) 
  • Allure Security (US)

Deception Technology Key Market Trends

Deception Technology Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global deception technology market is evolving at a fast pace due to companies' need for proactive security solutions to counteract sophisticated cyber threats. The rising occurrence of ransomware, insider threats, and AI-driven attacks has turned deception technology into a critical element of contemporary cybersecurity processes. Cloud migrations, AI embedding, and escalating regulatory compliance needs are fuelling the market's phenomenal growth. To develop threat detection, automation, and real-time response capabilities, top vendors are constantly innovating. The market is full of potential, especially in the government, BFSI, and healthcare industries, even with challenges such as high deployment cost and lack of experienced professionals. This guarantees further expansion in the coming years.

Report Metric Details
Market size value in 2024 USD 2.05 Billion
Market size value in 2033 USD 6.56 Billion
Growth Rate 13.8%
Base year 2024
Forecast period 2026-2033
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Solutions, Services (Professional Services, Managed Services)
  • Deception Stack
    • Application Security, Data Security, Endpoint Security, Network Security
  • Deployment Mode
    • On-Premise, Cloud-based
  • Enterprise Type
    • Small and Medium Enterprises (SMEs), Large Enterprises
  • Vertical
    • BFSI, Energy & Utilities, Government, Healthcare, Telecom and IT, Manufacturing, Retail, Others (Education, Defense)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • TrapX Security (US) 
  • Rapid7 (US) 
  • Acalvio Technologies (US) 
  • Attivo Networks, Inc. (SentinelOne) (US) 
  • Topspin Security (Fidelis Cybersecurity) (Israel) 
  • Honeynet Project (US) 
  • Cymmetria, Inc. (Israel) 
  • Guardicore Ltd (Akamai Technologies) (Israel) 
  • CounterCraft (Spain) 
  • Allure Security (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Deception Technology Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Deception Technology Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Deception Technology Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Deception Technology Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Deception Technology Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Deception Technology Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

Deception Technology Market Report Snapshots

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FAQs

Global Deception Technology Market size was valued at USD 2.05 Billion in 2024 and is poised to grow from USD 2.33 Billion in 2025 to USD 6.56 Billion by 2033, growing at a CAGR of 13.8% during the forecast period (2026–2033).

The global deception technology market has set up players such as Illusive Networks, Commvault Systems, Attivo Networks (subsidiary of SentinelOne), Rapid7, and Broadcom (Symantec) as drivers of innovation and market growth. Deception technology players are making noteworthy investments in research and development for enhancing their deception capabilities, particularly in cloud-based offerings and artificial intelligence incorporation. Strategic partnerships with leading technology suppliers and cyber security firms are on the increase, enabling end-to-end security offerings and longer market reach. Leaders in markets are expanding product lines through acquisitions and internal R&D, and doing so especially for endpoint security, network security, and identity management products. 'TrapX Security (US) ', 'Rapid7 (US) ', 'Acalvio Technologies (US) ', 'Attivo Networks, Inc. (SentinelOne) (US) ', 'Topspin Security (Fidelis Cybersecurity) (Israel) ', 'Honeynet Project (US) ', 'Cymmetria, Inc. (Israel) ', 'Guardicore Ltd (Akamai Technologies) (Israel) ', 'CounterCraft (Spain) ', 'Allure Security (US)'

The demand for deception technologies is primarily fueled by the increase in cyberthreats such as ransomware, phishing, and advanced persistent threats (APTs). Traditional security solutions are no longer effective because cybercriminals are using AI-based attack methods. Honeypots, decoys, and trap configurations are some of the AI-based deception solutions that organizations are increasingly adopting to identify and remove threats before they can do much damage.

As per the 2024 global deception technology market analysis, the cloud segment continues to be the market leader for deception technology and holds around 60% of the total market share. The strong market dominance is based on the growing adoption of cloud deception solutions that mimic sophisticated trap environments, that show up and look exactly like today's networks. Cloud deception technology neutralizes threat vulnerabilities that attackers can exploit to compromise cloud-based data and workloads through the use of ghost assets retained in the cloud. The expansion in the segment is also catalyzed by the scalability benefits of cloud-based deception technology, which offers additional in-cloud detection and awareness as a supplement to other security frameworks. Organizations are more inclined towards cloud deployment since it has the capability to provide copies of technologies and features related to virtual cloud environments, ensuring that it is a good option for protecting cloud-based assets against potential security attacks.
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