USD 1.76 Billion
Crowd Analytics Market Size, Share, and Growth Analysis
Crowd Analytics Market By Component(Standalone solution, and Services (professional services (System integration, Training and education, Support and maintenance), By Deployment Mode(On-Premises, and Cloud), By Organization Size(SMEs and Large Enterprises), By Application(Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), By Industry Vertical(Consumer-Packaged Goods (CPG) and Retail, Travel and Tourism, Transportation, Media and Entertainment), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2336 |
Region:
Global |
Published Date: October, 2024
Pages:
197
|Tables:
111
|Figures:
77
Format -
Crowd Analytics Market Insights
Crowd Analytics Market size was valued at USD 1.76 Billion in 2023 and is poised to grow from USD 2.19 Billion in 2024 to USD 12.48 Billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).
The crowd analytics market growth is mainly fueled by several significant variables. The main one is the growing demand for effective group management and delivery planning in vibrant metropolitan settings. Advanced crowd analytics are increasingly becoming necessary as cities become larger and more complex to ensure efficient resource allocation, public safety, and seamless transit. The rising number of carriers and rail passengers creates an increasing need for data-driven insights to control crowd movements and enhance the entire travel experience. Increased concern about security and surveillance is one other key driver pushing the market ahead. Crowd analytics is the most crucial role to check on public places and avoid mishaps by making large gatherings secure as there is an increase in security issues across the world. In addition, IoT technology has been increasingly used in different industries, such as retail, transportation, and entertainment, thus making it easier to collect tremendous amounts of real-time data that can be analyzed for patterns and crowd behavior. However, the expansion of the global crowd analytics industry faces one major challenge, that is, the lack of developed IT infrastructure in poor countries. On the contrary, future market growth will be contributed by the increased adoption of business intelligence solutions, which utilize data to analyze consumer behavior and industry trends. These tools help firms achieve greater long-term success by facilitating more strategic planning.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
On-Premise
Fastest Growth
Cloud
Growth Rate
24.3% CAGR
Global Crowd Analytics Market ($ Bn)
Country Share for North America (%)
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Crowd Analytics Market Segments Analysis
Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) and Managed services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Deployment Mode
As per the 2023 global crowd analytics market analysis, the on-premises segment dominated the market. Large businesses prefer to have their systems and data this way since it puts the company in control. On-premises solutions allow more security and specialization regarding the specific requirements of the company, although there is a huge one-time cost for acquiring and maintaining networked gear, servers, and software. These solutions also enable companies to have the ability to control and manage their data internally, which erases all apprehensions regarding the security and privacy of the data. As a result, major industries such as public safety, retail, and transportation are still opting for on-premises crowd analytics deployment.
During the forecast period, the cloud segment is expected to lead the crowd analytics market. The cloud deployment paradigm has several benefits that are important, including its affordability, scalability, and ease of use. Cloud-based solutions are more affordable to smaller businesses since they don't require huge upfront expenditures in software and infrastructure. Another thing that makes cloud-based crowd analytics so attractive is the flexibility to grow resources as needed and access real-time data from any location. In the next years, more companies and organizations are probably going to switch to cloud-based solutions due to the increasing use of cloud computing and advancements in security measures, which will propel market expansion.
Analysis By End User
Based on the global crowd analytics market forecast, the retail segment led the market due to an escalating demand for effective crowd control and customized consumer experience. Crowd analytics is utilized in the retail industry by tracking the foot traffic and helps in implementing better tactics regarding product placements and the designing of their shops. Retailers could use crowd analytics to understand consumer behavior, such as peak shopping hours and movement patterns, thus making data-driven decisions on how to enhance sales and customer happiness. The retail segment is the leading category based on the rising industry focus on operational efficiency and customer experience, which leads to demand for sophisticated crowd analytics solutions.
However, in the next years, the hospitality & tourism segment is expected to grow at the highest rate. Due to the growth of both domestic and international travel, the tourist sector experiences a greater demand for people and crowd management. Forecasts of crowd movements, effective allocation of resources, and enhancement of visitor experiences in crowd analytics are critical components of the operational efficiency in tourist destinations, lodging facilities, airports, and events. The need for real-time crowd monitoring and management systems will increase as the international sector of tourism recovers and increases globally, especially at prominent tourist spots. This will make a strong surge in this market.
Global Crowd Analytics Market By Deployment Mode
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Crowd Analytics Market Regional Insights
The crowd analytics market is dominated by North America, which accounts for up to 43% of its growth rate. This region has robust connectivity of the internet and early acceptance of any cutting-edge technology that makes vast usage of crowd analytics. The market is further stimulated by the big concentration of transit networks, retail chains, and entertainment venues. North America, in addition, has a lot of cities with significant numbers of digital firms and startups focusing on crowd analytics, which benefit from highly qualified labor and advanced infrastructure. The setting fosters continued innovation and positions the region as a leading player in the crowd analytics market.
Whereas the crowd analytics market is expected to grow at the highest compound annual growth rate (CAGR) in Asia-Pacific in the next years. There has been rapid urbanization along with a burgeoning population and investments in other industries due to this economic growth. Hence, due to the Asia-Pacific metro centers' boom, proper crowd control along with crowd analytics solutions has increased lately. Smart city projects are prompting rising technology trends along with cloud computing, big data, and the Internet of Things. The growing urban landscape in the region provides an environment that supports the growth of this market as it develops further.
Global Crowd Analytics Market By Geography
- Largest
- Fastest
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Crowd Analytics Market Dynamics
Drivers
Increase in the Number of Passengers on Trains and Planes
-
In regions such as North America, Europe, and Asia-Pacific, the increasing number of passengers who use air and rail transport increased the demand for infrastructure and gateway planning to accommodate the huge number of people rushing from common intersections and ticket counters. Demand (revenue passenger kilometers, or RPKs) declined by 58.4% compared with the whole year of 2019, as per the full-year worldwide passenger traffic numbers released by the International Air Transport Association for 2021. Compared to 2020, when full-year RPKs declined to 65.8% from 2019, this was a better performance.
Increased Investment in ICT by Developed Countries
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Due to rising demand for public management systems and optimal resource utilization, there are many developed and developing nations, including the United States, the United Kingdom, Germany, Australia, India, China, the United Arab Emirates, and so on in North America, Europe, and Asia-Pacific, which have increased ICT spending on crowd analytics software and monitoring solutions.
Restraints
Inadequate IT Infrastructure in Developing Regions
-
In developing countries, lack of appropriate IT infrastructure is a big hurdle toward crowd analytics as there is inadequate access to high-speed internet, data storage capacity, and technological know-how. Such scenarios restrict the scalability and deployment of crowd analytics solutions that gradually slows market growth and does not allow regions to capitalize on advanced technology.
Data Security and Privacy Concerns
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With crowd analytics becoming increasingly used, the issues related to data security and privacy will gain relevance. In managing such large amounts of private information as behavioral patterns and personal details, it raises questions on whether there would be abuse or illegal access. This will affect the market uptake, creating regulatory obstacles and degrading the trust with customers.
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Crowd Analytics Market Competitive Landscape
The competitive landscape of the global crowd analytics market is defined by the presence of several significant rivals, including IBM, Microsoft, Honeywell, and Crowd Dynamics, among others. It mainly involves the use of technologies of AI, IoT, and machine learning to develop excellent crowd analytics solutions. With respect to market positions, they follow strategic partnerships, mergers and acquisitions, and new product developments to strengthen their respective stand. The sector is competitive on the grounds that there is an increasing need to acquire data-driven insights regarding effective crowd control.
Top Players in Crowd Analytics Market
- Nokia Corporation (Finland)
- AGT International (Switzerland)
- NEC Corporation (Japan)
- Walkbase (Finland)
- Spigit, Inc. (USA)
- Sightcorp BV (Netherlands)
- Wavestore (UK)
- Savannah Simulations AG (Switzerland)
- Crowdanalytix, Inc. (USA)
- Securion Systems (Poland)
- Crowd Dynamics (UK)
- Geodan (Netherlands)
- Ubimo (USA)
- CrowdVision (UK)
- Kairos AR, Inc. (USA)
- Munich Airport International GmbH (Germany)
- ARMORWAY, Inc. (USA)
- iOmniscient Pty Ltd. (Australia)
- Axis Communications AB (Sweden)
- Allied Telecom Group LLC (USA)
Recent Developments
- February 2023: Nokia announced that the AVA Customer and Mobile Network Insights are now available. Hence, with this cloud-native, analytical software solution, the CSPs can collate and analyze their 5G network data much better than before and at half the cost.
- October 2022: BlackBerry has recently announced Cyber Threat Intelligence to assist its customers in preventing, detecting and responding to cyber-attacks. The mature threat intelligence service provides actionable intelligence on targeted attacks and cybercrime-motivated attackers and their initiatives. It also provides custom intelligence reports for industries, regions, and countries.
- April 2021: Skyfii acquired CrowdVision to strengthen computer vision capacity Skyfii will double its existing number of airport deployments and add new major international airports, including O'Hare, Heathrow, and JFK. CrowdVision enhances Skyfii's ever-growing intelligent sources of data, enabling the company to serve the best solutions for its customers based on their needs and circumstance.
Crowd Analytics Key Market Trends
- Integration of AI with Machine Learning: An important global crowd analytics market trend is the integration of AI and machine learning algorithms into crowd analytics tools. The technology will improve automation decision-making, predictiveness, and real-time processing of data. So, crowd control will increase the level of precision and effectiveness in operation. Therefore, with an enhancement in AI, its acceptance regarding crowd analytics will give ways for more accurate insights into operation efficiency.
- Cloud-Based Solution Adoption: Due to its scalability, affordability, and easy implementation, cloud-based crowd analytics is increasingly gaining preference. Organizations prefer cloud solutions due to the fact that the same does not involve substantial upfront investments in infrastructure and hardware. Cloud platforms offer flexibility as companies can tap into real-time data emanating from various locations and propel market expansion across all ranges of industries, which include retail, hotel, and transportation.
Crowd Analytics Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growing demand for effective crowd management and data-driven insights across a variety of industries, including retail, transportation, tourism, and hospitality, is driving the global crowd analytics market. Crowd analytics solutions today significantly benefit from improved advancement in technology, such as artificial intelligence (AI), the Internet of Things (IoT), and machine learning. Even with privacy issues and a lack of information technology infrastructure for developing countries, the industry is getting to a prime position of overcoming multiple hurdles due to progressive advancements and increased adoption of cloud-based solutions. And as it urbanizes further and gets in shape, it energizes companies to better experience customers and their business processes.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.76 Billion |
| Market size value in 2032 | USD 12.48 Billion |
| Growth Rate | 24.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Crowd Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Crowd Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Crowd Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Crowd Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Crowd Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Crowd Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Crowd Analytics Market Report Snapshots
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