Craft Soda Market
Report ID: SQMIG30G2065
Report ID: SQMIG30G2065
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Report ID:
SQMIG30G2065 |
Region:
Global |
Published Date: February, 2025
Pages:
196
|Tables:
86
|Figures:
70
Global Craft Soda Market size was valued at USD 693.66 Million in 2024 and is poised to grow from USD 729.04 Million in 2025 to USD 1085.35 Million by 2033, growing at a CAGR of 5.1% during the forecast period (2026–2033).
The global market is experiencing growth due to various factors such as increased disposable income, urbanization, and changing consumer preferences. Leading market players are investing heavily in acquisitions and new product launches to remain competitive and sustain growth in the future. Innovation in product development and attractive packaging have contributed positively to the growth of the market. For instance, Jones Soda Co., a premium craft beverage producer, has been manufacturing glass bottles of craft sodas for years, featuring user-generated artistic photography labels and inspiring messages. The company has recently expanded its product range with innovative packaging and labels featuring inspirational images and photos.
Craft sodas are increasingly viewed as a preferred substitute for conventional/traditional soft drinks and appeal to consumers who are seeking clean and healthier beverage options for consumption. This trend is expected to remain a prominent factor in augmenting the product demand throughout the forecast period. Furthermore, key companies have been amplifying their product portfolios by incorporating new and innovative products in the market, to gain maximum market share. The demand for craft beverages containing natural sweeteners such as stevia, agave nectar, and honey is increasing owing to their low-calorie content. The market has witnessed key developments regarding new product launches containing natural sweeteners. Several brands have been capitalizing on such trends and offering healthier alternative beverages in the market.
Market snapshot - 2026-2033
Global Market Size
USD 660 million
Largest Segment
Glass
Fastest Growth
Cans
Growth Rate
5.1% CAGR
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Global Craft Soda Market is segmented by Flavour Type, Packaging Type, Distribution Channel and region. Based on Flavour Type, the market is segmented into Cola, Tropical Fruits, Berries and Others. Based on Packaging Type, the market is segmented into Glass, Cans, Plastic and Others. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Flavor
As per global craft soda market outlook, the cola segment dominated the market share of 51.0% in 2024. The growth of the segment is driven by the rising demand for soda-infused soft beverages among the young generation and millennials. The cola flavor has a distinctive, original, and non-traditional taste that precisely meets consumer desire for original, innovative, and non-traditional soft drinks. Product manufacturers are now producing different craft sodas with distinctive tastes and flavor due to rising customer demand. Many companies have begun to offer a healthier product range by switching from nutritive to organic non-nutritive sweeteners. In recent years, this has bolstered demand for cola-infused soda.
As per global craft soda market forecast, tropical fruits segment is estimated to register the fastest CAGR of 6.3% from 2025 to 2032 on account of the rising demand for fruit-flavored products among consumers. The global market has witnessed significant changes in terms of product advancements and services in recent years. To meet the market's expanding difficulties and dynamic consumer choices, businesses are introducing new tastes while keeping customers' health and well-being concerns in mind. Companies are focusing increasingly on product developments employing natural ingredients, such as stevia sweeteners, because of customer health awareness.
Analysis by Packaging
Glass dominated the market share of 55.1% in 2024. Glass bottles assist to preserve the carbon dioxide concentration in craft soda for a longer amount of time, guaranteeing that the flavor and quality of the product are not harmed. Glass bottles come with attractive packaging and are quite handy, resulting in consumer preference and comfort. Additionally, key companies operating in the market are launching new products with innovative packaging combining new arts and styles, and logos, thus attracting new consumers towards craft soda sold in glass bottle. Glass is highly recyclable and can be reused multiple times without losing quality, making it a preferred choice for eco-conscious consumers and industries.
Cans segment is expected to grow at a CAGR of 5.1% during the forecast period on account of a rising focus on sustainable packaging and the emergence of additional small-scale independent brewers. This segment is also expected to be fueled by the widespread availability and low costs of cans in grocery shops and mass merchandisers. Increased use of aluminum cans has resulted from a rise in worldwide beverage consumption combined with a spike in demand for sustainable packaging options. These cans can also be personalized in terms of colors and 3D printing, as well as embossed, to make them more attractive to buyers.
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North America dominated the market and accounting for market share of 32.9% during the forecast period owing to an increase in the number of mainstream retailers, coupled with increasing health concerns. The increasing demand for a variety of craft sodas in North America is anticipated to drive the regional market. A growing number of product launches and investments in packaging & labeling technology are expected to augment the demand for several types of crafted beverage products across the region. For instance, in June 2022, SkinTe-U.S. based brand, launched collagen-infused and mood-boosting sparkling wellness soda at 1,289 Walmart stores across the country, offering three of variants to consumers: Green Tea Grapefruit, White Tea Ginger, and Hibiscus Vanilla.
On the other hand, Asia Pacific is expected to register the fastest CAGR during the forecast period. Increasing product penetration in developing countries such as India, Australia, and China are likely to grow well with regional growth. Many regional and international players are launching their products in developing countries with a larger population to generate greater revenue and increase the customer base for their products. For instance, SHUNYA Indian beverage brands offer a wide range of craft soda products available in flavors including Classic Cola, Lime, and Lemon.
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Drivers
Rising Health Concerns
Rising Demand for Healthy Hydration Products
Restraints
High Pricing of Craft Sodas
Limited Distribution and Accessibility
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The competitive landscape of the global craft soda industry is increasingly dynamic, with a mix of established beverage giants and innovative smaller brands vying for consumer attention. Large companies like PepsiCo and The Coca-Cola Company are expanding their portfolios to include craft sodas, leveraging their vast distribution networks and marketing power. These industry leaders are capitalizing on the growing trend for healthier, natural beverages by offering their own versions of craft sodas or acquiring smaller craft brands.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the global craft soda industry has witnessed rapid progress in recent years, with private labels and local players dominating the market. The rise in popularity of soda-infused soft drinks among youth and millennials is driving global craft soda market growth in the segment. The flavour of cola provides a distinct taste that matches consumer desires for unique and creative drinks. This trend has resulted in the creation of different artisanal sodas with unique tastes. Businesses are also meeting customer requests for healthier choices with the use of organic sweeteners, increasing the popularity of soda with cola flavouring. The rising customer preference for natural, organic, and healthy drinks is a significant driver of the craft soda market's expansion. Consumers are more aware of the adverse health effects associated with sugary and carbonated beverages, including obesity, diabetes, tooth decay, and cardiovascular diseases. As a result, they are changing their preferences towards beverages that are prepared with natural ingredients and have reduced calorie and sugar content. Craft soda fulfils these requirements by utilizing natural fruits, herbs, spices, and cane sugar while including fewer artificial additives and preservatives.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 693.66 Million |
| Market size value in 2033 | USD 1085.35 Million |
| Growth Rate | 5.1% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Craft Soda Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Craft Soda Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Craft Soda Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Craft Soda Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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