Top Connected Toys Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Connected Toys Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Connected Toys industry players.

Connected Toys Market Competitive Landscape

The global connected toys market is characterized by intense competition and rapid technological advancements. Leading players such as Mattel, Hasbro, LEGO Group, and VTech dominate the market with their innovative offerings. These companies emphasize integrating smart technologies, IoT connectivity, and interactive features into traditional toy concepts. Collaborations with tech firms and software developers are common strategies to enhance product capabilities. Emerging players are also gaining prominence with their unique robotic and AI-powered toys. Start-ups focused on educational and STEAM-based connected toys contribute to market diversity. E-commerce giants like Amazon and Alibaba have entered the space, leveraging their platforms to promote and distribute connected toys. Regulatory concerns related to data privacy and child safety influence market dynamics. The competitive landscape is further intensified by ongoing patent filings and intellectual property battles. As consumer demand for interactive, educational, and immersive experiences grows, companies strive to differentiate through innovation, quality, safety, and seamless digital integration.

Top Players in Connected Toys Market

  • EGO (Denmark) 
  • Sony Interactive Entertainment (Japan) 
  • VTech (Hong Kong) 
  • UBTECH Robotics (China) 
  • Sphero (US) 
  • Wonder Workshop (US) 
  • DJI (China) 
  • Digital Dream Labs (US) 
  • WowWee (Hong Kong) 
  • Miko (India) 
  • Makeblock (China) 
  • PlayShifu (India) 
  • Anki (US) 
  • Fisher-Price (US) 
  • VTech Electronics (Hong Kong) 
  • Clementoni (Italy) 
  • Ravensburger (Germany) 

Connected Toys Market

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Global Connected Toys Market size was valued at USD 15.56 Billion in 2024 and is poised to grow from USD 19.53 Billion in 2025 to USD 120.17 Billion by 2033, growing at a CAGR of 25.5% during the forecast period (2026–2033). 

The global connected toys market is characterized by intense competition and rapid technological advancements. Leading players such as Mattel, Hasbro, LEGO Group, and VTech dominate the market with their innovative offerings. These companies emphasize integrating smart technologies, IoT connectivity, and interactive features into traditional toy concepts. Collaborations with tech firms and software developers are common strategies to enhance product capabilities. Emerging players are also gaining prominence with their unique robotic and AI-powered toys. Start-ups focused on educational and STEAM-based connected toys contribute to market diversity. E-commerce giants like Amazon and Alibaba have entered the space, leveraging their platforms to promote and distribute connected toys. Regulatory concerns related to data privacy and child safety influence market dynamics. The competitive landscape is further intensified by ongoing patent filings and intellectual property battles. As consumer demand for interactive, educational, and immersive experiences grows, companies strive to differentiate through innovation, quality, safety, and seamless digital integration. 'EGO (Denmark) ', 'Sony Interactive Entertainment (Japan) ', 'VTech (Hong Kong) ', 'UBTECH Robotics (China) ', 'Sphero (US) ', 'Wonder Workshop (US) ', 'DJI (China) ', 'Digital Dream Labs (US) ', 'WowWee (Hong Kong) ', 'Miko (India) ', 'Makeblock (China) ', 'PlayShifu (India) ', 'Anki (US) ', 'Fisher-Price (US) ', 'VTech Electronics (Hong Kong) ', 'Clementoni (Italy) ', 'Ravensburger (Germany) '

The global connected toys market is driven by rapid advancements in technology, including IoT (Internet of Things), AI (Artificial Intelligence), and augmented reality (AR). These technologies enable toys to offer interactive and immersive experiences, enhancing engagement and learning for children. The integration of sensors, connectivity, and smart features into toys has led to a surge in demand from tech-savvy consumers seeking novel and educational play options.

IoT Integration and Interactivity: Connected toys are increasingly leveraging Internet of Things (IoT) technology to enhance interactivity and engagement. These toys are designed to connect to the internet, enabling features such as remote control, data collection, and real-time updates. They often use sensors, cameras, and voice recognition technology to create immersive and personalized experiences for children. IoT integration also allows for seamless connectivity between toys and other devices, such as smartphones and tablets, enabling parents and guardians to monitor and interact with their children's playtime.

The global connected toys market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The global connected toys market has experienced significant growth with North America emerging as the dominant region. North America's advanced technological infrastructure, high consumer disposable income, and strong presence of key market players have contributed to its dominance. The region's early adoption of IoT-based technologies and a tech-savvy population have driven the demand for connected toys.

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