USD 28.6 billion
Report ID:
SQMIG30I2488 |
Region:
Global |
Published Date: May, 2025
Pages:
198
|Tables:
92
|Figures:
71
Global Chewing Gum Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 41.78 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).
Demand for sugar-free gum, new flavors and formulas, and growing demand for functional gums delivering benefits like whitening teeth, energy, or digestive health drive the global chewing gum market growth. Increased knowledge of oral health and more healthy choices further fuel the growth of the market. In addition, the rise of e-commerce and convenience on-the-go snacks also influenced consumer patterns. The market is controlled by a combination of product forms like traditional, sugar-free, and organic gums that appeal to different tastes geographically.
Furthermore, the growth of the global chewing gum industry is driven by demand for sugar-free and functional gums with features like improved oral health, energy, and stress relief. Besides this, in the United States, 79.6% of children/adolescents (6-14) and 61.8% of adolescents/adults (13+) consumed chewing gum. Average daily consumption was 1.95g (children) and 2.98g (adults), with varying frequency patterns. Flavor variety innovation and the natural or organic trend are key trends. Convenience and demand on-the-go continue to be supportive of market growth. Market leaders seek to expand product lines with unique flavors and sugar alternatives.
How AI is Shaping the Future of Biodegradable Chewing Gum?
The launch of AI-driven biodegradable chewing gum in 2024 was a key technological innovation in the chewing gum sector. Chewing gum products that are both biodegradable and can be tailored to meet the individual needs of consumers have been enabled through artificial intelligence (AI) algorithms. These artificial intelligence-powered innovations have resulted in a 15% decrease in energy consumption during manufacturing, a 25% better package appearance, and a 20% decrease in sugar levels without affecting taste. AI-powered quality control systems have also enhanced product quality and customer satisfaction through the decrease of production defects by 30%.
Market snapshot - 2025-2032
Global Market Size
USD 28.6 billion
Largest Segment
Sugar-Free
Fastest Growth
Sugared
Growth Rate
4.3% CAGR
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Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global chewing gum market analysis, the sugar-free category is the dominant and accounts for nearly 54.5% of the market since consumers have a rising interest in healthier products. As consumers develop increased health concerns, the urge to reduce consumption of sugar has significantly boosted sugar-free gum usage, especially for consumers who look after their mouth and want to control their weight. These gums are typically produced using sugar substitutes like xylitol, which has the benefit of enhancing dental health by reducing bacteria that lead to cavities. The growing awareness of the negative health consequences of sugar has spurred greater demand for sugar-free products, particularly among adults and individuals who suffer from conditions like diabetes.
The sugared category is predicted to have the highest global chewing gum market share due to brand name popularity and wide customer preference. Traditional sugared gums remain popular because of their well-known flavor and strong positioning in the market, even with the rise in the use of sugar-free products. The control of the segment in the market is the result of the continuous quest for indulgence and flavor diversification by consumers.
Based on the 2024 global chewing gum market forecast, the convenience stores category leads the market with an approximate 35.8% market share because of their ease of access and immediacy in readiness for consumption by consumers. The stores ensure easy access to snack foods, including chewing gum, to busy consumers, which require on-the-spot solutions. Placing gum at and around checkout counters to spur impulse purchases makes colossal sales. Moreover, convenience stores carry different brands and flavors of products, suiting a large segment of customers. Expansion of convenience store chains and increased coverage in urban and rural areas also support their popularity. With convenience and ease of access being at the forefront, convenience stores rank among the most popular distribution channels for chewing gum in 2024.
The online category is the most rapidly growing distribution channel for chewing gum in 2024, spurred by growing internet penetration and convenience-seeking consumer preference. Online websites provide an extensive range of gum brands, including niche and health varieties, discounted on a regular basis and with benefits of subscription. Growing mobile commerce and electronic payments have also spurred online shopping, particularly among generations demanding doorstep delivery and product variety at competitive prices.
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As per the 2024 chewing gum market regional forecast, owing to numerous significant factors, North America possessed the largest market share for chewing gum, realizing nearly 37.6% of the total. The growth has been driven by strong consumer demand in the region for sugar-free, functional gums that offer benefits such as enhanced oral health and stress alleviation. The market has expanded due to shifts in flavor profiles as well as the trend toward natural, organic, and healthier brands. Demand has also been significantly driven by the saturation of the market by key chewing gum brands and clever marketing efforts, including celebrity endorsements and targeted advertising campaigns.
The U.S. chewing gum market is established and dynamic because of the consumer need for more convenient, healthful snacks. Sugar-free and wellness-oriented gums are being selected by consumers in response to heightened health awareness. Innovation also arises from changing lifestyle patterns such as eating on the go and greater awareness of oral hygiene. Nielsen reported that functional gum sales, particularly those that are vitamin and caffeine-fortified, rose by 12% in 2024. Such brands as NeuroGum enjoyed growth in retail positions due to the wellness interests of Gen Z and millennials.
The chewing gum industry in Canada is distinguished by a blend of traditional tastes and modern, useful products. Sugar-free and xylitol-based gums are preferred by urban customers for dental hygiene. The choice of products is being influenced by growing eco-awareness. Statistics Canada states that the sale of sugar-free gum grew by nearly 10% between 2025 and 2024. Most provinces tied gum innovation with sustainability goals, and retailers such as Shoppers Drug Mart extended their offerings of dental-approved and biodegradable gum.
There is a highly educated customer base with a preference for clean-label and health-supportive products backing the qualitative and diversified European chewing gum market. Continental retail shelves are dominated by sugar-free and functional gums. The EU funded a sugar-free gum initiative in clinics and schools in 2025. Mentos launched new xylitol-based products, and other brands used "dental-certified" labeling. The market for plant-based, additive-free gums grew 15%, according to the survey figures.
Oral care trends, sustainability, and convenience characterize the UK chewing gum market. Together with an increased worry over gum litter and environmental degradation, there is a need for mints and sugar-free ones. In addition to the UK government, Gumdrop Ltd. launched gum recycling bins in 2024. Biodegradable gum products experienced a 20% increase in sales during the same time following their feature on the BBC's "Sustainable Britain." Functional gums also experienced an increase in retail and gym sales.
The French chewing gum market is skewed toward gourmet, high-end, and health-related products. More and more natural ingredients with functional applications are being selected by consumers, including xylitol for oral care. Sugar-free gum sales rose 9% in French pharmacies during 2024 due to the French Dental Association's "Gomme Santé" nationwide campaign. Parisian artisanal stores introduced herbal and gastronomic-themed gum flavors to appeal to refined tastes and health-conscious snacking.
Highly conscious levels of oral hygiene and consumption based on sustainability influence the chewing gum market in Germany. Gums possessing calming or digesting qualities are increasingly popular. 70% of German consumers opt for gums with established dental benefits, a 2025 GfK survey said. Big chains substituted traditional brands at cash counters with biodegradable ones, while chamomile and mineral-flavored gums occupied shelf space in organic shops.
Asia-Pacific chewing gum industry is growing at the most rapid rate in the world owing to a host of considerations that include urbanization, youth, and a stronger focus on function and well-being. Regional diversity in preference for flavors is also driving innovation. Fruit-flavored gum sales at China's Lawson chain rose by 22% in 2024 due to TikTok-fueled trends. A national school program in India that promoted sugar-free gum as a way of raising awareness about oral health concerns led to a sudden spike in the level of gum consumption among young people.
The South Korean chewing gum market is highly trend-driven, especially in wellness, beauty, and lifestyle branding. Innovation and influencer culture are major drivers of product appeal. Brands introduced gums with added collagen and hyaluronic acid in 2024–2025, endorsed by K-pop influencers. Convenience stores such as GS25 developed functional chewing gum products, and these "beauty gums" were popular among urban female customers seeking healthy snack options.
New product flavors, small pack sizes, and multi-benefit innovation characterize the Japanese chewing gum market. Gums are routinely incorporated into daily life for freshness, health, and concentration.
In 2024, Meiji introduced gum packets with QR codes that lead consumers to some wellness applications to target technology-oriented youths. Travel seasons on a national front, would bring peak seasonal usage of the digestive-aiding gums. To meet the demand to balance tradition with progressing technology, vending machines within homes provided individual flavors of each gum that correlated to local cultures and traditions throughout the country.
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Boost in Health Awareness and Healthy Gum Requirements
Expansion of E-Commerce Channels
Environmental Issues with Non-Biodegradable Gum
Issues of Health Related to Artificial Sweeteners
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Chewing gum is a competitive global industry, and top players utilize a range of strategies to strengthen and defend their market positions. Mars, Mondelez, and Perfetti Van Melle are firms that invest money in product development focused on new flavors and functional ingredients to update a changing customer taste. Companies can expand their global reach through the repeating presence of mergers and acquisitions in a partnership. It is also important to recognize and use company resources to invest in online marketing procedures, and companies should also invest in the areas of greening and technology to connect to internet technologies and eco-friendly consumers.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global chewing gum industry is predicted to increase gradually owing to growing health awareness, functional ingredients, and internet sales. Sugar-free and vitamin-fortified gums are becoming increasingly sought by consumers for the purposes of promoting well-being goals. The industry, on the other hand, is subject to condemnation of artificial sweeteners and eco-sensitivity over disposing of gum. However, these challenges are propelling the innovation of natural and biodegradable materials. Companies harnessing the digital platform and working toward sustainable manufacturing practices are in the best position to seize new opportunities.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 28.6 billion |
Market size value in 2032 | USD 41.78 billion |
Growth Rate | 4.3% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Chewing Gum Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Chewing Gum Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Chewing Gum Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Chewing Gum Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Chewing Gum Market size was valued at USD 27.84 Billion in 2023 and is poised to grow from USD 28.69 Billion in 2024 to USD 36.46 Billion by 2032, growing at a CAGR of 3.04% in the forecast period (2025-2032).
Chewing gum is a competitive global industry, and top players utilize a range of strategies to strengthen and defend their market positions. Mars, Mondelez, and Perfetti Van Melle are firms that invest money in product development focused on new flavors and functional ingredients to update a changing customer taste. Companies can expand their global reach through the repeating presence of mergers and acquisitions in a partnership. It is also important to recognize and use company resources to invest in online marketing procedures, and companies should also invest in the areas of greening and technology to connect to internet technologies and eco-friendly consumers. 'Extra', 'Milliways', 'Perfetti Van Melle Group B.V.', 'Lotte Wellfood Co., Ltd.', 'The Hershey Company', 'Grupo Arcor S.A.', 'Cloetta AB', 'Ferrero International S.A.', 'Nestlé S.A.', 'Meiji Co., Ltd.', 'Reynolds American Inc. (BAT)', 'GlaxoSmithKline PLC', 'Johnson & Johnson', 'Cadbury Adams (Kraft Heinz Company)', 'Gumlink A/S'
Consumers are actively seeking healthier options, resulting in demand for both sugar-free and functional chewing gums. There is evidence that functional chewing gums become more popular with health-conscious consumers who are looking to relieve stress, manage weight or improve oral health as it generally contains a functional ingredient, nutritional ingredients such as vitamins, minerals, and botanicals, that support this wellness trend. Innovation and growth potential in the chewing gum space is being fueled by this wellness trend.
Functional Ingredients and Flavors Innovations: Manufacturers are now trying to expand their product line by launching special flavors and functional ingredients. Gums with caffeine, CBD, or probiotics get more popular by the day, offering benefits besides fresh breathiness. This trend appeals to consumers who seek multifunctional products that support their health and lifestyle goals.
How Are Sustainability and Oral Health Shaping North American Gum Trends?
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Report ID: SQMIG30I2488
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