Chewing Gum Market Size, Share, and Growth Analysis

Global Chewing Gum Market

Chewing Gum Market By Sugar Type (Sugared Chewing Gum, Sugar-free Chewing Gum), By Product Type (Pallet Type, Stick/Tab Type), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30I2488 | Region: Global | Published Date: May, 2025
Pages: 198 |Tables: 92 |Figures: 71

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Chewing Gum Market Insights

Global Chewing Gum Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 41.78 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).

Demand for sugar-free gum, new flavors and formulas, and growing demand for functional gums delivering benefits like whitening teeth, energy, or digestive health drive the global chewing gum market growth. Increased knowledge of oral health and more healthy choices further fuel the growth of the market. In addition, the rise of e-commerce and convenience on-the-go snacks also influenced consumer patterns. The market is controlled by a combination of product forms like traditional, sugar-free, and organic gums that appeal to different tastes geographically.

Furthermore, the growth of the global chewing gum industry is driven by demand for sugar-free and functional gums with features like improved oral health, energy, and stress relief. Besides this, in the United States, 79.6% of children/adolescents (6-14) and 61.8% of adolescents/adults (13+) consumed chewing gum. Average daily consumption was 1.95g (children) and 2.98g (adults), with varying frequency patterns. Flavor variety innovation and the natural or organic trend are key trends. Convenience and demand on-the-go continue to be supportive of market growth. Market leaders seek to expand product lines with unique flavors and sugar alternatives.

How AI is Shaping the Future of Biodegradable Chewing Gum?

The launch of AI-driven biodegradable chewing gum in 2024 was a key technological innovation in the chewing gum sector. Chewing gum products that are both biodegradable and can be tailored to meet the individual needs of consumers have been enabled through artificial intelligence (AI) algorithms. These artificial intelligence-powered innovations have resulted in a 15% decrease in energy consumption during manufacturing, a 25% better package appearance, and a 20% decrease in sugar levels without affecting taste. AI-powered quality control systems have also enhanced product quality and customer satisfaction through the decrease of production defects by 30%.

Market snapshot - 2025-2032

Global Market Size

USD 28.6 billion

Largest Segment

Sugar-Free

Fastest Growth

Sugared

Growth Rate

4.3% CAGR

Global Chewing Gum Market ($ Bn)
Country Share for North America (%)

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Chewing Gum Market Segments Analysis

Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Why is There a Rising Preference for Sugar-Free Gum Among Adults in 2024?

As per the 2024 global chewing gum market analysis, the sugar-free category is the dominant and accounts for nearly 54.5% of the market since consumers have a rising interest in healthier products. As consumers develop increased health concerns, the urge to reduce consumption of sugar has significantly boosted sugar-free gum usage, especially for consumers who look after their mouth and want to control their weight. These gums are typically produced using sugar substitutes like xylitol, which has the benefit of enhancing dental health by reducing bacteria that lead to cavities. The growing awareness of the negative health consequences of sugar has spurred greater demand for sugar-free products, particularly among adults and individuals who suffer from conditions like diabetes.

The sugared category is predicted to have the highest global chewing gum market share due to brand name popularity and wide customer preference. Traditional sugared gums remain popular because of their well-known flavor and strong positioning in the market, even with the rise in the use of sugar-free products. The control of the segment in the market is the result of the continuous quest for indulgence and flavor diversification by consumers.

Why Are Convenience Stores Dominating the Chewing Gum Market in 2024?

Based on the 2024 global chewing gum market forecast, the convenience stores category leads the market with an approximate 35.8% market share because of their ease of access and immediacy in readiness for consumption by consumers. The stores ensure easy access to snack foods, including chewing gum, to busy consumers, which require on-the-spot solutions. Placing gum at and around checkout counters to spur impulse purchases makes colossal sales. Moreover, convenience stores carry different brands and flavors of products, suiting a large segment of customers. Expansion of convenience store chains and increased coverage in urban and rural areas also support their popularity. With convenience and ease of access being at the forefront, convenience stores rank among the most popular distribution channels for chewing gum in 2024.

The online category is the most rapidly growing distribution channel for chewing gum in 2024, spurred by growing internet penetration and convenience-seeking consumer preference. Online websites provide an extensive range of gum brands, including niche and health varieties, discounted on a regular basis and with benefits of subscription. Growing mobile commerce and electronic payments have also spurred online shopping, particularly among generations demanding doorstep delivery and product variety at competitive prices.

Global Chewing Gum Market By Sugar Types

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Chewing Gum Market Regional Insights

How Are Sustainability and Oral Health Shaping North American Gum Trends?

As per the 2024 chewing gum market regional forecast, owing to numerous significant factors, North America possessed the largest market share for chewing gum, realizing nearly 37.6% of the total. The growth has been driven by strong consumer demand in the region for sugar-free, functional gums that offer benefits such as enhanced oral health and stress alleviation. The market has expanded due to shifts in flavor profiles as well as the trend toward natural, organic, and healthier brands. Demand has also been significantly driven by the saturation of the market by key chewing gum brands and clever marketing efforts, including celebrity endorsements and targeted advertising campaigns.

U.S. Chewing Gum Market

The U.S. chewing gum market is established and dynamic because of the consumer need for more convenient, healthful snacks. Sugar-free and wellness-oriented gums are being selected by consumers in response to heightened health awareness. Innovation also arises from changing lifestyle patterns such as eating on the go and greater awareness of oral hygiene. Nielsen reported that functional gum sales, particularly those that are vitamin and caffeine-fortified, rose by 12% in 2024. Such brands as NeuroGum enjoyed growth in retail positions due to the wellness interests of Gen Z and millennials.

Canada Chewing Gum Market

The chewing gum industry in Canada is distinguished by a blend of traditional tastes and modern, useful products. Sugar-free and xylitol-based gums are preferred by urban customers for dental hygiene. The choice of products is being influenced by growing eco-awareness. Statistics Canada states that the sale of sugar-free gum grew by nearly 10% between 2025 and 2024. Most provinces tied gum innovation with sustainability goals, and retailers such as Shoppers Drug Mart extended their offerings of dental-approved and biodegradable gum.

How Is Europe Responding to the Demand for Cleaner, Healthier Chewing Gums?

There is a highly educated customer base with a preference for clean-label and health-supportive products backing the qualitative and diversified European chewing gum market. Continental retail shelves are dominated by sugar-free and functional gums. The EU funded a sugar-free gum initiative in clinics and schools in 2025. Mentos launched new xylitol-based products, and other brands used "dental-certified" labeling. The market for plant-based, additive-free gums grew 15%, according to the survey figures.

UK Chewing Gum Market

Oral care trends, sustainability, and convenience characterize the UK chewing gum market. Together with an increased worry over gum litter and environmental degradation, there is a need for mints and sugar-free ones. In addition to the UK government, Gumdrop Ltd. launched gum recycling bins in 2024. Biodegradable gum products experienced a 20% increase in sales during the same time following their feature on the BBC's "Sustainable Britain." Functional gums also experienced an increase in retail and gym sales.

France Chewing Gum Market

The French chewing gum market is skewed toward gourmet, high-end, and health-related products. More and more natural ingredients with functional applications are being selected by consumers, including xylitol for oral care. Sugar-free gum sales rose 9% in French pharmacies during 2024 due to the French Dental Association's "Gomme Santé" nationwide campaign. Parisian artisanal stores introduced herbal and gastronomic-themed gum flavors to appeal to refined tastes and health-conscious snacking.

Germany Chewing Gum Market

Highly conscious levels of oral hygiene and consumption based on sustainability influence the chewing gum market in Germany. Gums possessing calming or digesting qualities are increasingly popular. 70% of German consumers opt for gums with established dental benefits, a 2025 GfK survey said. Big chains substituted traditional brands at cash counters with biodegradable ones, while chamomile and mineral-flavored gums occupied shelf space in organic shops.

Why Is Asia-Pacific the Fastest-Growing Region for Chewing Gum Sales?

Asia-Pacific chewing gum industry is growing at the most rapid rate in the world owing to a host of considerations that include urbanization, youth, and a stronger focus on function and well-being. Regional diversity in preference for flavors is also driving innovation. Fruit-flavored gum sales at China's Lawson chain rose by 22% in 2024 due to TikTok-fueled trends. A national school program in India that promoted sugar-free gum as a way of raising awareness about oral health concerns led to a sudden spike in the level of gum consumption among young people.

South Korea Chewing Gum Market

The South Korean chewing gum market is highly trend-driven, especially in wellness, beauty, and lifestyle branding. Innovation and influencer culture are major drivers of product appeal. Brands introduced gums with added collagen and hyaluronic acid in 2024–2025, endorsed by K-pop influencers. Convenience stores such as GS25 developed functional chewing gum products, and these "beauty gums" were popular among urban female customers seeking healthy snack options.

Japan Chewing Gum Market

New product flavors, small pack sizes, and multi-benefit innovation characterize the Japanese chewing gum market. Gums are routinely incorporated into daily life for freshness, health, and concentration.

In 2024, Meiji introduced gum packets with QR codes that lead consumers to some wellness applications to target technology-oriented youths. Travel seasons on a national front, would bring peak seasonal usage of the digestive-aiding gums. To meet the demand to balance tradition with progressing technology, vending machines within homes provided individual flavors of each gum that correlated to local cultures and traditions throughout the country.

Global Chewing Gum Market By Geography
  • Largest
  • Fastest

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Chewing Gum Market Dynamics

Chewing Gum Market Drivers

Boost in Health Awareness and Healthy Gum Requirements

  • Consumers are actively seeking healthier options, resulting in demand for both sugar-free and functional chewing gums. There is evidence that functional chewing gums become more popular with health-conscious consumers who are looking to relieve stress, manage weight or improve oral health as it generally contains a functional ingredient, nutritional ingredients such as vitamins, minerals, and botanicals, that support this wellness trend. Innovation and growth potential in the chewing gum space is being fueled by this wellness trend.

Expansion of E-Commerce Channels

  • The internet shopping has had a considerable influence on the global chewing gum market. Consumers can readily obtain a large range of gum brands, including specialty and health-oriented ones, from online stores. The ease of online shopping, combined with focused advertising and subscription offerings, has widened the base of customers and increased sales, particularly among youths.

Chewing Gum Market Restraints

Environmental Issues with Non-Biodegradable Gum

  • Conventional chewing gums contaminate the environment as they are produced using synthetic polymers that cannot be broken down biologically. Companies are being pushed to come up with environmentally friendly options due to increased pressure from concerns about the issue, which has resulted in censure and actions by regulatory bodies against them. Green alternatives are increasingly becoming a need due to environmental and consumer concerns.

Issues of Health Related to Artificial Sweeteners

  • Although sugar-free gums are in demand due to their health value, the consumption of artificial sweeteners such as aspartame has led to health issues among consumers. Some customers experience adverse effects, which cause loss of trust and reduced consumption. Due to this apprehension, alternative natural sweeteners have to be formulated to sustain customer confidence and business expansion.

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Chewing Gum Market Competitive Landscape

Chewing gum is a competitive global industry, and top players utilize a range of strategies to strengthen and defend their market positions. Mars, Mondelez, and Perfetti Van Melle are firms that invest money in product development focused on new flavors and functional ingredients to update a changing customer taste. Companies can expand their global reach through the repeating presence of mergers and acquisitions in a partnership. It is also important to recognize and use company resources to invest in online marketing procedures, and companies should also invest in the areas of greening and technology to connect to internet technologies and eco-friendly consumers.

  • True Gum (2017): Copenhagen's True Gum is a food tech company that is transforming the chewing gum market with plastic-free, plant-based alternatives. As part of Europe's shift toward sustainable consumerism, True Gum is using natural chicle, rather than synthetic polymers. True Gum launched its first gum in 2018 after 471 prototypes. In 2020, Oyster Bay invested Euro 1 million in funding so it can scale sustainably across Europe.
  • Gud Gum (2022): Manufactured from stevia, fruit pulp, and the sap of chicory trees, a Bangalore-based company Gud Gum, pioneered India's first plastic-free, biodegradable chewing gum. The brand's vision is to advocate for both dental and environmental health by removing microplastic pollution associated with traditional gums. Since its release, Gud Gum has sold more than 500,000 units and has eliminated nearly 700 tons of plastic waste. The visibility afforded by Shark Tank India significantly increased brand momentum and demand.

Top Player’s Company Profiles

  • Mars Wrigley (USA) 
  • Mondelez International (USA) 
  • Perfetti Van Melle (Italy) 
  • Lotte Corporation (South Korea) 
  • The Hershey Company (USA) 
  • Cloetta (Sweden) 
  • Grupo Arcor S.A. (Argentina) 
  • Gumlink (Denmark) 
  • Continental Confectionery Company (CCC) (Turkey) 
  • Ferrara Candy Company (USA) 
  • Ford Gum & Machine (USA) 
  • Fimcobase (Egypt) 
  • Cafosa (Spain) 
  • Zoft (USA) 
  • GelStat Corporation (USA) 
  • Arcor Group (Argentina) 
  • Bazooka Candy Brands (USA) 
  • Yildiz Holding (Turkey) 
  • Milliways (UK)

Recent Developments in Chewing Gum Market

  • November 2024: Extra collaborated with BBC Radio 1Xtra presenter Joelah Noble to launch Chewns, an ASMR album that features sounds of chewing gum. The album includes tracks like Peppermint Tingles and Gum 'N' Bass, which are targeted towards relaxation through sensory stimulation. The collaboration is rooted in the increasing popularity of ASMR as a stress-relief tool.
  • October 2024: Milliways launched its plastic-free chewing gum in France with a roll-out at major retailers throughout the country. The brand has added new variants like Strawberry, Cherry, and Spearmint to join its classic Peppermint and Mighty Mint varieties. The development complements Milliways' global growth and green approach in the chewing gum market.
  • September 2024: The Hershey Company launched Ice Breakers Flavor Shifters, a gum that changes flavors when chewed. The new flavor pairs, Wild Berry to Coolmint and Wintergreen to Coolmint, deliver a unique sensory experience. The product is now in stores nationwide.

Chewing Gum Key Market Trends

Chewing Gum Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global chewing gum industry is predicted to increase gradually owing to growing health awareness, functional ingredients, and internet sales. Sugar-free and vitamin-fortified gums are becoming increasingly sought by consumers for the purposes of promoting well-being goals. The industry, on the other hand, is subject to condemnation of artificial sweeteners and eco-sensitivity over disposing of gum. However, these challenges are propelling the innovation of natural and biodegradable materials. Companies harnessing the digital platform and working toward sustainable manufacturing practices are in the best position to seize new opportunities.

Report Metric Details
Market size value in 2023 USD 28.6 billion
Market size value in 2032 USD 41.78 billion
Growth Rate 4.3%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Sugar Type
    • Sugared Chewing Gum
    • Sugar-free Chewing Gum
  • Product Type
    • Pallet Type
    • Stick/Tab Type
    • Centre-Filled Type
    • Cut and Wrap Type
    • Ball Type
  • Distribution Channel
    • Supermarkets and Hypermarkets
    • Pharmacies
    • Convenience Stores
    • Departmental Stores
    • Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mars Wrigley (USA) 
  • Mondelez International (USA) 
  • Perfetti Van Melle (Italy) 
  • Lotte Corporation (South Korea) 
  • The Hershey Company (USA) 
  • Cloetta (Sweden) 
  • Grupo Arcor S.A. (Argentina) 
  • Gumlink (Denmark) 
  • Continental Confectionery Company (CCC) (Turkey) 
  • Ferrara Candy Company (USA) 
  • Ford Gum & Machine (USA) 
  • Fimcobase (Egypt) 
  • Cafosa (Spain) 
  • Zoft (USA) 
  • GelStat Corporation (USA) 
  • Arcor Group (Argentina) 
  • Bazooka Candy Brands (USA) 
  • Yildiz Holding (Turkey) 
  • Milliways (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Chewing Gum Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Chewing Gum Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Chewing Gum Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Chewing Gum Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Chewing Gum Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Chewing Gum Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Chewing Gum Market size was valued at USD 27.84 Billion in 2023 and is poised to grow from USD 28.69 Billion in 2024 to USD 36.46 Billion by 2032, growing at a CAGR of 3.04% in the forecast period (2025-2032).

Chewing gum is a competitive global industry, and top players utilize a range of strategies to strengthen and defend their market positions. Mars, Mondelez, and Perfetti Van Melle are firms that invest money in product development focused on new flavors and functional ingredients to update a changing customer taste. Companies can expand their global reach through the repeating presence of mergers and acquisitions in a partnership. It is also important to recognize and use company resources to invest in online marketing procedures, and companies should also invest in the areas of greening and technology to connect to internet technologies and eco-friendly consumers. 'Extra', 'Milliways', 'Perfetti Van Melle Group B.V.', 'Lotte Wellfood Co., Ltd.', 'The Hershey Company', 'Grupo Arcor S.A.', 'Cloetta AB', 'Ferrero International S.A.', 'Nestlé S.A.', 'Meiji Co., Ltd.', 'Reynolds American Inc. (BAT)', 'GlaxoSmithKline PLC', 'Johnson & Johnson', 'Cadbury Adams (Kraft Heinz Company)', 'Gumlink A/S'

Consumers are actively seeking healthier options, resulting in demand for both sugar-free and functional chewing gums. There is evidence that functional chewing gums become more popular with health-conscious consumers who are looking to relieve stress, manage weight or improve oral health as it generally contains a functional ingredient, nutritional ingredients such as vitamins, minerals, and botanicals, that support this wellness trend. Innovation and growth potential in the chewing gum space is being fueled by this wellness trend.

Functional Ingredients and Flavors Innovations: Manufacturers are now trying to expand their product line by launching special flavors and functional ingredients. Gums with caffeine, CBD, or probiotics get more popular by the day, offering benefits besides fresh breathiness. This trend appeals to consumers who seek multifunctional products that support their health and lifestyle goals.

How Are Sustainability and Oral Health Shaping North American Gum Trends?

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Global Chewing Gum Market
Chewing Gum Market

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