Report ID: SQMIG30I2778
Report ID: SQMIG30I2778
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Report ID:
SQMIG30I2778 |
Region:
Global |
Published Date: February, 2026
Pages:
157
|Tables:
152
|Figures:
78
Global Carry Handle Tape Market size was valued at USD 212.3 Million in 2024 and is poised to grow from USD 224.61 Million in 2025 to USD 352.63 Million by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).
The carry handle tape market has been growing steadily. The increase in demand for convenient, efficient, and reliable packaging solutions has led to the growth of the carry handle tape market across the globe through various industries. Carry handle tape is an example of a pressure-sensitive adhesive tape that offers a safe and ergonomic way of carrying items such as cartons, boxes, or packages, without requiring additional packaging materials, and enhancing the convenience to the consumer. The key contributors to the growth of the carry handle tape market are the growing e-commerce industry and the growing use of retail/wholesale trade of carry handle tapes to enhance the unboxing experience, decrease package damage, and provide better ease of carrying within the supply chain.
The technological development of adhesive formulations, as well as tape backing material, has assisted in creating stronger and more durable tapes, as well as making it easier to apply and use them effectively. In addition, as environmental awareness continues to increase, more carry handle tape suppliers have developed more sustainable (i.e. recyclable) carry handle tape product alternatives, providing companies with the option to pursue a corporate focus on sustainability or meet government mandated.
The Asia-Pacific region continues to account for the largest carry handle tape market share, due to the rapid growth of the region’s industrialization rate and expanding manufacturing bases, as well as the robust growth of the e-commerce penetration rate.
How is Automation Improving Production Efficiency in the Carry Handle Tape Market?
Automation has improved production efficiency of carry handle tape making tape application quicker; consistent fabrication; and less labor intensive. Important features include robotic applicators, use of inline dispensers, which all eliminate placement variation and help to minimize rework. The present-day market requires carry handles perform consistently across different types of packaging materials, and automated tape applicators provide consistent adhesion levels with cleaner applications of tape on packages. By combining these systems with quality monitoring and process controls, there is a reduction in the time required to changeover to new packaging materials, and employees have more time to work on optimizing the processes which leads to more consistent productions and better service to either brand owners or converters.
Market snapshot - (2026-2033)
Global Market Size
USD 212.3 Million
Largest Segment
Polypropylene
Fastest Growth
Other Material Types
Growth Rate
5.8% CAGR
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Global carry handle tape market is segmented into material type, product, type, technology, end user industry and region. Based on material type, the market is segmented into polyethylene, polypropylene, and others. Based on product, the market is segmented into preformed and roll forms. Based on type, the market is segmented into acrylic, rubber, silicone, ethylene vinyl acetate, and others. Based on technology, the market is segmented into water-based, solvent-based, hot melt, radiation-based, UV cured, and electronic beam cured. Based on end user industry, the market is segmented into packaging, food and beverage, consumer goods, textile and apparel, electronics, construction and medical. Based on the region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The carry handle tape market growth is dominated by the polypropylene segment in terms of revenue. Polypropylene is preferred because of its high tensile strength, durability, lightweight, and cost-effectiveness. It has a good load-carrying capacity and good adhesion compatibility which makes it well suited for food, beverage multipacks, bulk cartons and e-commerce packaging, etc. Additionally, PP films are better able to resist tearing or stretching when loaded with weight, giving them a stronghold in heavy duty applications.
As per carry handle tape market outlook, the polyethylene segment has the highest growth rate. The rapid growth of this market can be attributed to the increased usage of flexible, impact-resistant, and recyclable packaging materials. Because polyethylene has superior flexibility, moisture resistance and thus is ideal for food, personal care and household products, there is an increase in the use of PE tapes due to the sustainability initiatives that promote the use of recyclable mono-materials as part of the initiative. PE-based carry handle tapes are becoming very popular in areas with strict environmental regulations.
As per carry handle tape market analysis, the preformed segment dominates the market. Preformed carry handle tape is typically applied on high-speed automated packaging lines as they are available ready-to-apply, provide consistent location, and enhance overall efficiency. In addition to reducing manual labor costs and production time, large beverage manufacturers and FMCG's (Fast Moving Consumer Goods) prefer to use pre-formed handles on multipack products because of their ability to aid convenience and branding.
As per carry handle tape market forecast, the roll form segment is growing at a more rapid pace. Roll forms provide increased flexibility, allowing manufacturers to adjust the length of the handle and the location of the handle based on the specific packaging needs. This makes roll forms popular among small to medium businesses and emerging markets where packaging processes may not be completely automated. The trend towards flexible and adaptable packaging solutions is driving the overall growth of the roll-form segment.
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Asia Pacific has become the largest share of the market due to having the greatest amount of production capacity, being close to where raw materials are located. Asia Pacific also has the largest concentration of adhesive formulators and converters who collaborate with the electronics, consumer products and e-commerce sectors to create handle tape formats that meet customer requirements.
The Japanese market for carry handle tape benefits from the high-quality manufacturing process as part of an overall strong manufacturing base. The demand for carrying handle tape comes primarily because of the growth of the electronics and premium consumer goods industries. The collaboration of tape manufacturers and packaging professionals enables faster refinement and development of tailor-made formats of carry handle tape. As well, increased clarity from regulators regarding what constitutes acceptable materials, along with an emphasis on performance-related elements of materials, has created an environment conducive to offering clean and durable carry handle tape solutions.
The South Korea carry handle tape market is powered by the ability to rapidly prototype and produce innovative adhesive systems because of having a fully integrated market for manufacturing. The close working relationship between converters and manufacturers within the large assembly industry generates a demand for specialized carry handle tape formats that have been developed to meet the specific material handling needs of the customer. The use of material science and automation in the manufacturing process has also enabled the development of lightweight and durable carry handle tape solutions for use in the consumer electronics and logistics industries.
Many aspects of the North America market are coming together to increase the importance of carrying handle tape in the packaging value chain. Retailers, both brick-and-mortar as well as e-commerce, rely on consistent demand for convenient packaging solutions that are ready to use, and improve the consumer experience. Manufacturers are focusing on operational efficiencies and integrating handle tape with their automated packaging lines and processes to provide faster and easier methods for applying carry handles to packages. Brand owners and retailers have sustainability goals and wish to investigate recyclable substrates and low-impact adhesives.
The US carry handle tape industry is predominantly reliant on large retailers and e-commerce sites, which emphasize consumer convenience and packaging efficiency. Furthermore, the consumer demand for custom branded packaging has resulted in significant capital investments in tape technology and handle forms. A high degree of collaboration exists between converters and retailers to produce application methods that optimize labor usage and improve product presentation.
The primary emphasis within this market has been on sourcing sustainable materials, while also implementing circular packaging practices. Tape converters collaborating with brand owners to place a very high value on being able to provide shipping solutions that can accommodate unique store formats and environmental shipping conditions. Additionally, there has been a significant emphasis placed upon supply chain transparency and material compliance, which has resulted in increased investments in recyclable adhesives and substrates.
Europe is becoming more powerful as it focuses on regulations regarding sustainability, having technical expertise in adhesive technology, and having a strong ability to create packaging machinery. High-end retailers and complicated supply chains are the main drivers of developing high-quality handle solutions that meet the requirements of performance and recyclability. The harmonization of standards and the collaborative efforts of industries facilitate the development of recyclable substrates and low-impact adhesives. The engagement between converters, materials scientists, and brand owners increases the speed at which customized solutions are developed, and the ability to integrate them with automated application systems. The ability to efficiently distribute products across borders and through established logistics networks, along with the focus on the circularity of materials and extended producer responsibility, shapes procurement and innovation priorities throughout Europe. Many universities and private companies are involved in cooperative research to develop new adhesive formulations and conversion techniques, and supplier consolidation and strategic partnerships strengthen regional supply chains and improve quality assurance. All players in the market are focused on lifecycle thinking and traceability to meet the changing expectations of retailers and consumers.
As per carry handle tape market regional outlook, Germany is benefiting from a strong engineering base and advanced industrial base in Germany with perceived demand. In addition to the above, the carry handle tape manufacturers have established a strong presence by closely integrating with the automotive and electronics manufacturers about both testing and specifying product requirements. The emphasis on durability, precision conversion, and compatibility with automated application systems provides additional motivation for the adoption of customized carry handle tape products.
As per carry handle tape market regional analysis, the market in the UK is driven by a vibrant retail and e-commerce market that demands convenience in packaging. Both retailers and manufacturers are looking for lightweight, integrated handle solutions that provide good visual presentation while reducing the number of materials used. Strong collaboration between converters and designers enables the development and implementation of innovative application methods that can be used with automated packing systems. The emphasis placed by governments on recyclability and producer responsibility is driving carry handle tape manufacturers to explore recyclable substrates and circular packaging options in their distribution networks.
As per carry handle tape industry analysis, the market in France is driven by producers' demand for more refined packaging and handling systems in luxury, cosmetics, and food applications. Producers are focusing on combining functional performance with quality aesthetics to enhance brand presentation. The close collaboration between converters and brands fosters the development of customized handle formats, which are made to high levels of quality with respect to the basic raw materials used.
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Rising E-commerce Packaging Demand
Sustainable Surging Materials
Variable Prices of Raw Materials Stifle Market Development
Regulatory Authority Over Plastic Waste Reduces Potential for Growth
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There is significant competition within the global adhesive tape market, and this market is also concentrated with a few large players being responsible for much of the innovation and market share. Major companies in this segment include 3M Company, Tesa SE, Avery Dennison Corporation, Nitto Denko Corporation, Shurtape Technologies, LLC, Intertape Polymer Group Inc., and others who manufacture and distribute to multiple segments (e.g.,fast-moving consumer goods (FMCG), beverages, e-commerce, industrial packaging, and retail). Manufacturers compete on the performance of their adhesives for the carry handle tapes. However, manufacturers also offer custom designs, focus on sustainable practices (such as using recyclable materials or producing environmentally friendly adhesives) and compete globally to gain market share using their respective distribution networks. As such, these companies invest time/money into R&D and many have entered strategic partnerships to sustain their competitive position in the market.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, e-commerce is continuing to drive the demand for carrying handle tape, as brands and shippers look for more efficient, ergonomic, and cost-effective ways to package products. However, volatility in raw material prices is a significant concern which may affect both profit margins and the rate of adoption. Asia Pacific is currently the leading region in the marketplace, due to their abundant manufacturing infrastructure, proximity to raw material supply chains, and rapid commercialization of e-commerce. With higher shortages projected worldwide, companies are likely to invest more in carry handle tape since they offer a way to reduce time spent packaging products.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 212.3 Million |
| Market size value in 2033 | USD 352.63 Million |
| Growth Rate | 5.8% |
| Base year | 2024 |
| Forecast period | (2026-2033) |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Carry Handle Tape Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Carry Handle Tape Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Carry Handle Tape Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Carry Handle Tape Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
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Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Carry Handle Tape Market size was valued at USD 212.3 Million in 2024 and is poised to grow from USD 224.61 Million in 2025 to USD 352.63 Million by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).
Competitive landscape reflects consolidation and incumbent driven product innovation as brands demand sustainable, easier to carry multipacks and seamless automation. Incumbents pursue acquisitions, supplier partnerships and applicator innovation. For example Novolex acquired a long standing handle supplier. Manufacturers such as Davik introduced a paper based GreenCarry solution and automated applicators while global suppliers expanded integrated handle tape portfolios, showing verticalization and tech innovation as concrete competitive strategies. '3M COMPANY', 'TESA SE', 'AIRMASTER ADHESIVE TAPE', 'LOGO TAPE GmbH & CO. KG', 'ALIMAC SRL', 'DAVIK INDUSTRIES', 'NRG TAPES', 'SUPERTAPE', 'NOVACEL SAS', 'EUROGULF PACKAGING & ADHESIVES FZC', 'SICAD S.p.A.', 'PAC KING', 'NRG TAPES B.V.', 'VENERA D.O.O.', 'INDUPLAST Josef Löken GmbH & Co KG', 'BOSTON TAPES COMMERCIAL SRL', 'LOGO Tape Management GmbH & Co. KG', 'Supertapes B.V.', 'Noble Packaging', 'Roll Forms'
Rising online retail volumes have increased the need for packaging solutions that protect items and simplify handling, so manufacturers and shippers are adopting carry handle tape to enhance ergonomics and reduce damage during last-mile movement. The tape enables quick application, improves package integrity, and supports brand presentation, making it attractive to logistics and e-commerce companies seeking operational efficiency and better customer experience. Its role in streamlining manual handling and reducing labor strain directly encourages broader use across distribution channels, thus supporting market expansion.
Asia Pacific has become the largest share of the market due to having the greatest amount of production capacity, being close to where raw materials are located.
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