USD 202.7 billion
Business Information Market Size, Share, and Growth Analysis
Business Information Market By Deployment Mode (On-Premise, Cloud-Based), By Application (Marketing and Sales Analytics, Risk Management), By End-Use Industry (BFSI, IT and Telecom), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45C2110 |
Region:
Global |
Published Date: May, 2025
Pages:
198
|Tables:
93
|Figures:
71
Format -
Business Information Market Insights
Global Business Information Market size was valued at USD 202.7 billion in 2023 and is poised to grow from USD 214.46 billion in 2024 to USD 336.69 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).
The growing need for data analytics is a key driver of the Global Business Information Market. Companies in all industries are adopting data-driven decision-making to maximize operational effectiveness, enhance customer experience, and remain competitive in fast-evolving markets. With access to large amounts of data, organizations are resorting to advanced analytics platforms to gain valuable insights that inform strategic decisions, streamline processes, and forecast market trends. This requirement for actionable, real-time information is driving the business intelligence software market to a significant growth as organizations give emphasis to data to remain competitive.
Advancements in artificial intelligence (AI) and machine learning (ML) technologies are key trends driving the global business information sector. These technologies significantly enhance business intelligence platforms by enabling rapid processing and analysis of intricate, large sets of data. AI algorithms and ML models can identify patterns, trends, and anomalies in data so that businesses can gain deeper, more precise insights. As AI and ML technologies continue their development, embedding them into corporate information systems increasingly drives the expansion of the market, providing business firms with more efficiency and stronger competitiveness.
From Raw Data to Real-Time Decisions: AI’s Strategic Advantage
AI is directly influencing the global business information market strategies by augmenting the capabilities of data analytics platforms. Using machine learning algorithms, AI can analyze and process huge amounts of data much more efficiently and accurately than conventional means, revealing trends and insights hitherto elusive. This enables businesses to make data-driven decisions in real-time, optimizing operations and improving strategic planning. An important development in this area is the rise of AI-powered predictive analytics, which helps businesses anticipate market shifts, customer preferences, and potential risks, driving demand for sophisticated business information tools and fueling market growth.
In March 2025, Databricks, the leading data analytics and AI company, disclosed a strategic deal with Anthropic, one of the largest AI companies. This deal worth $100 million in five years involves merging Anthropic's highly sophisticated AI offerings with Databricks' Data Intelligence Platform. The partnership aims to enhance enterprise capabilities in building AI agents, thereby accelerating the adoption of generative AI in business applications.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Market Research
Fastest Growth
Competitive Intelligence
Growth Rate
5.8% CAGR
Global Business Information Market ($ Bn)
Country Share by North America (%)
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Business Information Market Segments Analysis
Global Business Information Market is segmented by Deployment Mode, Application, End-Use Industry and region. Based on Deployment Mode, the market is segmented into On-Premise and Cloud-Based. Based on Application, the market is segmented into Marketing and Sales Analytics, Risk Management, Supply Chain Management, Client Management, Mergers and Acquisitions and Others. Based on End-Use Industry, the market is segmented into BFSI, IT and Telecom, Manufacturing, Healthcare, Retail and E-commerce, Transportation and Logistics, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Is Predictive Analytics the Future of Business Strategy?
Market research apps are driving innovation in the global business information market with real-time consumer behaviour, market trend, and competitor strategy information. AI and big data analytics-driven market research apps enable firms to make prompt, informed choices. Market research apps lead the pack because they can offer actionable insights, mitigate risks, and facilitate strategic planning, making them a must-have for companies looking to gain a competitive advantage in an ever-changing market environment.
Competitive intelligence is poised to be the fastest-growing application in the global business information market due to rising demand for real-time competitor insights and strategic foresight. Businesses more and more leverage advanced analytics to monitor competitor moves, analyze market positions, and forecast maneuvers, making it possible to plan and achieve sustained competitive advantage in turbulent global markets.
How are Cloud-Based Solutions Helping Businesses Transform their Legacy IT Infrastructure?
Cloud-based deployment is transforming the global business information market by providing elastic, economic, and flexible solutions. Such innovations as Google's AI-first approach, with products such as Vertex AI and AI Studio, are a prime example of this trend. Cloud deployment has become the dominant mode of deployment due to its pay-as-you-go nature, which eradicates substantial upfront costs of infrastructure and allows businesses to scale resources according to demand. Such adaptability is especially valuable for organizations seeking to transform IT infrastructure and take advantage of AI-powered analytics for strategic decision-making.
Hybrid deployment is set to be the fastest-growing segment in the global business information market due to its ability to balance security and scalability. By mixing on-premises infrastructure with cloud services from a public provider, organizations are able to secure critical data while enjoying cloud agility in non-business-critical functions. This addresses cost and regulatory compliance and best suits businesses in finance and healthcare.
Global Business Information Market By Application (%)
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Business Information Market Regional Insights
How do Digital Transformation Initiatives in North America Compare to those in Other Regions?
As per the global business information market analysis, North America is a leading player in the industry, with its well-developed technological base and high penetration of data analytics solutions. Dominance of major market players, extensive usage of AI-based platforms, and a high emphasis on digital transformation are the drivers of regional growth. Moreover, sectors such as finance, healthcare, and retail invest significantly in business intelligence solutions, further establishing North America's leadership in innovation and market share.
US Business Information Market
The United States is the main driver of North America's business information market due to its strong economy, technologically advanced enterprises, and universal adoption of high-end analytics and AI solutions. Being a hub of prominent business intelligence firms and having an active startup scene, the U.S. leads innovation in data-driven business decisions. Increased investment in various sectors such as finance, healthcare, and retail drives demand further for real-time business information solutions and analytics software even more.
Canada Business Information Market
Canada is increasingly contributing to North America's business information market, backed by government policies favoring digital transformation and data innovation. Canadian businesses increasingly rely on cloud-based and AI-driven analytics solutions to enhance operating efficiency and customer interactions. With strong regulatory adherence and data protection support, the Canadian business ecosystem encourages adoption of secure business data platforms, more so in banks, insurance sectors, and in public services.
In what ways are European Governments Fostering Innovation in the Business Information Market?
Europe has a significant share of the global business information market, driven by the continent's emphasis on digital transformation, data privacy, and regulatory compliance such as GDPR. The UK, Germany, and France are some of the leaders in embracing the adoption of better analytics and business intelligence solutions powered by AI. Strong government promotion of innovation coupled with increasing adoption across industries including finance, manufacturing, and healthcare is driving expansion of the market further.
Germany Business Information Market
Germany is a major contributor to the Europe’s business information market via its robust industrial sector and focus on digital innovation. German companies, particularly those in manufacturing and automotive industries, invest heavily in business intelligence software for supply chain optimization and strategic planning. Digital initiatives sponsored by the government and a concentration on Industry 4.0 technologies fuel demand for data analytics solutions, cementing Germany's position as a technology leader in Europe's business information market.
France Business Information Market
France plays a pivotal role in the Europe’s business information market, supported by its growing digital economy and emphasis on data regulation and governance. French companies increasingly embrace cloud-based analytics and AI-powered platforms to improve customer experience and operational flexibility. Public and private sector efforts driving digital transformation, coupled with a dynamic fintech and retail ecosystem, are driving strong demand for real-time, actionable business insights nationwide.
UK Information Market
The United Kingdom is one of the key drivers of the Europe’s business information market, fueled by a highly advanced financial services industry and mass deployment of data analytics. Business intelligence solutions are leveraged by UK companies to sustain post-Brexit turbulence, gain market knowledge, and fuel innovation. Strong tech startup ecosystem, along with active government strategies for digital innovation, continues to be at the center of leading growth in cloud-based and AI-based business information solutions.
What role does the e-commerce boom in Asia-Pacific play in shaping demand for advanced analytics?
Asia Pacific is undergoing a rapid rate of growth in the global business information market through accelerating digital change, an escalating e-commerce market, and rising startup hubs. Nations such as China, India, Japan, and South Korea are embracing advanced analytics, cloud computing, and artificial intelligence to achieve strategic insights. Government policies advocating smart infrastructure and digital economies also increase demand, making the region a key base for business intelligence and data-driven decision-making.
Japan Business Information Market
Japan leads the Asia Pacific’s business information market due to its emphasis on technology and high-precision industries such as manufacturing and electronics. Japanese businesses utilize cutting-edge analytics, artificial intelligence, and cloud computing to streamline manufacturing, improve customer engagement, and guide strategic decision-making. Digital transformation support by governments and an existing mature IT network enhances Japan's dominance in using business intelligence solutions in primary markets such as automobile, finance, and retail.
South Korea Business Information Market
South Korea is a rising force in the Asia Pacific’s business information market, driven by its advanced digital infrastructure and innovation-focused economy. The nation's top technology and electronics companies are significant users of business intelligence technologies for global competition. Government-backed digital programs, a robust e-commerce sector, and fast-paced AI adoption create increased demand for real-time analysis and cloud platforms, making South Korea a front-runner in data-driven business trends in Asia.
Global Business Information Market By Geography
- Largest
- Fastest
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Business Information Market Dynamics
Business Information Market Drivers
Rising Demand for Data-Driven Decision Making
- Organizations of all industries more and more are depending on information to inform strategic choices, increase efficiency, and achieve competitive advantage. Increased availability of structured data and unstructured data, and pressure to make decisions in real time, is fuelling the demand for business information solutions providing actionable insights via sophisticated analytics and reporting capabilities.
Digital Transformation Across Enterprises
- Global digital transformation initiatives are driving the need for business intelligence platforms. Organizations transforming business operations with cloud computing, AI, and IoT need strong information systems to decipher complex data streams. This phenomenon is particularly prevalent in industries such as finance, healthcare, and retail, where real-time analysis of data drives agility, compliance, and customer interaction.
Business Information Market Restraints
Data Privacy and Security Concerns
- As businesses adopt cloud platforms and big data analytics, security and privacy of data are on the rise. Regulations such as GDPR and fear of data breaches can serve as a barrier to adoption. Businesses need to invest heavily in compliance and security, which can slow down the global business information market growth.
Complexity of Integration
- Integrating business intelligence software with legacy systems is a complicated and time-consuming process. It poses challenges to numerous organizations, such as the inability to provide continuity of data flow across heterogeneous platforms, thus hampering the introduction of new technologies. The necessity to have specialized skills and resources for handling integration also contributes to complexity, which makes growth slower in the market.
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Business Information Market Competitive Landscape
The global business information market outlook is highly competitive, with major international companies like IBM, Microsoft, Oracle, SAP, and Tableau leading the space. These firms use techniques like strategic partnerships, acquisitions, and building AI-based analytics platforms to consolidate their market position. For example, Microsoft's embedding of Azure AI in its business intelligence offerings deepens data insights, while Tableau emphasizes intuitive visualization tools to expand its customer base.
The startup environment in the global business information market penetration is ever-changing and dynamic. Most new startups specialize in AI-based analytics, machine learning, and data integration solutions to enable organizations to convert raw data into actionable insights. These startups are making waves by offering innovative solutions that address the increasing need for data intelligence, scalability, and real-time decision-making, revolutionizing traditional business information tools.
- Founded in 2016, BigID is an expert in data protection and privacy, offering solutions that enable organizations to handle sensitive information while following data privacy laws like GDPR and CCPA. BigID's platform automatically identifies and classifies sensitive information, boosting data privacy and security. It combines AI and machine learning to make compliance with privacy regulations easy and enhance data governance.
- Established in 2015, Crayon is a competitive intelligence solution that enables companies to monitor and analyze the online presence of their competitors. It provides information about competitors' product lines, pricing strategies, and digital marketing practices, enabling companies to lead the market. The site employs AI to combine information from several digital channels, providing real-time, actionable intelligence that informs strategic decisions, making it a vital tool for businesses seeking to stay competitive.
Top Player’s Company Profiles
- Bloomberg L.P. (United States)
- Thomson Reuters Corporation (Canada)
- S&P Global Inc. (United States)
- RELX Group (United Kingdom)
- Experian plc (Ireland)
- Equifax Inc. (United States)
- TransUnion (United States)
- Dun & Bradstreet Holdings, Inc. (United States)
- Moody's Corporation (United States)
- Morningstar, Inc. (United States)
- FactSet Research Systems Inc. (United States)
- Nielsen Holdings plc (United States)
- Gartner, Inc. (United States)
Recent Developments in Business Information Market
- In April 2024, Thomson Reuters has introduced its new AI-based research platform, aimed at assisting financial professionals to automate investment and market research as well as investment choices. The platform uses high-level analytics to provide deeper insights, reducing time and enhancing decision-making for financial and legal sector clients.
- In March 2024, Bloomberg launched a package of fresh data analysis tools embedded in its Terminal product. The tools are centered on predictive analytics, providing market-moving information based on real-time global occurrences. This addition allows investors to better foresee market shifts, thereby maximizing financial planning across different industries.
- In February 2024, S&P Global upgraded its ESG (Environmental, Social, Governance) reporting platform by adding new climate risk data and analytics capabilities. With the upgrade, companies are able to better assess and manage their sustainability initiatives, helping clients navigate the intricacies of environmental regulations and enhance transparency within ESG reporting.
Business Information Key Market Trends
- Rise of AI and Data Analytics Integration: Artificial intelligence and data analytics are revolutionizing the global business information market trends by accelerating decision-making ability. Businesses are increasingly using AI-based tools to automate data, create insights, and forecast market trends, thus making business processes more efficient and competitive.
- Growing Demand for Real-Time Business Intelligence: There is a growing need for real-time business intelligence as companies strive to remain competitive. Advanced analytics platforms are helping companies tap into current market information, allowing for quicker, data-based decisions to improve agility and responsiveness in changing markets.
Business Information Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global business information industry is witnessing significant growth, driven by the increasing reliance on data analytics and AI technologies. Companies in many industries are embracing data-based decision-making to enhance efficiency, better serve customers, and preserve competitive edges. As AI and machine learning continue to advance, organizations are now able to mine valuable information from large datasets, facilitating more timely and precise strategic decisions.
Increasing demands for business intelligence in real time also further fuels market growth as firms take advantage of cloud technologies and predictive analysis to remain adaptive in an agile environment. While digital transformation progresses rapidly all over the world, the market sustains growth through innovative products empowering organizations to drive operational efficiencies and continue leadership within markets.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 202.7 billion |
| Market size value in 2032 | USD 336.69 billion |
| Growth Rate | 5.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Business Information Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Business Information Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Business Information Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Business Information Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Business Information Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Business Information Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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