Buckwheat Market
Report ID: SQMIG30H2297
Report ID: SQMIG30H2297
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Report ID:
SQMIG30H2297 |
Region:
Global |
Published Date: January, 2026
Pages:
185
|Tables:
119
|Figures:
72
Global Buckwheat Market size was valued at USD 18.81 Billion in 2024 and is poised to grow from USD 20.11 Billion in 2025 to USD 34.3 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026–2033).
The market is experiencing steady growth due to various trends related to health and wellness resulting in growing consumer demand for gluten-free and wellness grains. Due to its high levels of protein, fiber, and minerals, buckwheat is quickly gaining popularity in nutritionally dense diets and Vegan diets as a pseudocereal. In times of rising lifestyle diseases (obesity, diabetes) consumers are making decisions to purchase items labelled functional food products, where buckwheat products such as noodles, flours, and breakfast cereals are starting to grow in importance. In addition, there continues to be a trend towards plant-based food which continues to generate interest and demand. Finally, there is some indication that there is increased government support for organic farming and sustainable agriculture growing interest for buckwheat production, particularly among many countries.
Although the market faces constraints like buckwheat production globally, is low relatively speaking that combined with a low supply causes price volatility and reliability issues because distribution is often erratic. The limited understanding by farmers and consumers in developing countries, regarding food quality and nutritional advantages to buckwheat contributes to a gradual decline in its consumption. manufacturers are also putting resources toward research and development projects for new products, and an increase in geographic distribution of buckwheat providing us with a positive long-term look at the future of the global buckwheat market.
How are Emerging Technologies like AI and IOT Transforming the Buckwheat Market?
Artificial Intelligence (AI) and the Internet of Things (IoT) are revolutionizing the buckwheat industry especially related to crop management, yield maximization, and post-harvest processing. In the cultivation phase, IoT devices such as soil moisture sensors, GPS-enabled drones, and automated weather stations gather real-time data on weather, soil conditions, and plant health. The data is then processed using AI algorithms to provide actionable insights upon which farmers can make informed decisions on when to irrigate, when to perform pest control, and optimal times to harvest. These activities have a very pronounced benefit when it comes to precision farming in buckwheat.
In April 2024, A recent development in seed quality has arisen from development in computer vision: researchers in China have developed a new YOLOv5s+Ghost+BiFPN model that can automatically classify broken Hongshan buckwheat seeds with accuracy that improves the previously used methods that could classify buckwheat seeds at speed and accuracy that will reduce post-harvest losses. This development shows that AI is facilitating production efficiencies and consistency in buckwheat supply chain from crop to product.
Market snapshot - 2026-2033
Global Market Size
USD 16.95 Billion
Largest Segment
Food and Beverage
Fastest Growth
Industrial
Growth Rate
6.3% CAGR
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Global Buckwheat Market is segmented by Application, Form, Distribution Channel, Varietal and region. Based on Application, the market is segmented into Food and Beverage, Personal Care, Animal Feed and Industrial. Based on Form, the market is segmented into Whole Grain, Flour, Groats and Bran. Based on Distribution Channel, the market is segmented into Online, Offline and Foodservice. Based on Varietal, the market is segmented into Tartary Buckwheat, Common Buckwheat and Hulless Buckwheat. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Based on the global buckwheat market forecast, the food and beverage segment hold the largest share of the market and continues to grow, as demand for nutritious and gluten-free food options increases. Buckwheat is included in noodles, bakery products, ready-to-eat meals, and snack food bars. The high fiber, protein, and essential amino acid content, as well as unique cooking, baking, and tasting properties, have made buckwheat grow as an attractive ingredient in conventionally produced and health-oriented products.
The personal care sector is the fastest growing category with buckwheat-derived antioxidants now in skincare/cosmetic formulations, companies are now adding buckwheat seed extract into skincare products because it is filled with rutin and querctin that mitigate inflammation and oxidative stress. This has fueled buckwheat use in cosmetics and skincare suitable for sensitive skin or allergies.
Whole grains continue to dominate, allowing for the retention of Natural nutrients, and are the most appealing to health-conscious consumers. Whole buckwheat grain is a larger part of the consumer’s diet in the form of salads, porridge, and as a substitute for rice. It is appealing due to the high fiber, antioxidant content, and complete protein. The increase in home cooking has also led to the familiarity of buckwheat in grain form in both developed and developing economies.
The bran segment is projected to experience the fastest growth and has a high growth potential because of its use in functional food and supplements formulation. Researchers are discovering that buckwheat bran is high in dietary fiber and helps support one's digestive health in cereals and health bars, as well as detox blends.
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As per the global buckwheat market analysis, Asia Pacific holds the dominant share in the buckwheat market due to the ability to produce buckwheat efficiently both from a climate and agricultural perspective, coupled with an increase in consumer knowledge related to gluten-free and plant-based food products. Government supports local agriculture and organic farming two trends will allow buckwheat agriculture to increase, allowing suppliers to build resilience into their supply chain in the region.
Japan is the leading consumer of buckwheat in the Asia Pacific region. Consumers in Japan tend to prefer whole grain buckwheat because of its high fiber and protein content, which dovetails into an increased focus on health and wellness. Their food retailers and traditional operators are prototyping, producing and selling premium, locally sourced buckwheat as a ready-to-cook meal option in retail as well as a healthy snack for urban consumers to enjoy on-the-go.
South Korea is experiencing favorable developments in buckwheat consumption associated with gluten-free products, gluten-free diets, and functional diets. The popularity and consumption of traditional buckwheat dishes are growing, along with new formats. The increased opportunities through e-commerce and health food store channels have made it easier for millennials and Gen Z consumers to access these products. Their agricultural innovations, through the development of research centers aimed at spreading the word that buckwheat farming is a sustainable crop.
Europe is the region increasing the fastest in the global buckwheat market, largely due to rising demand for organic, gluten-free, and plant-based foods. Consumers are beginning to use buckwheat as a healthy substitute for wheat and other cereals, particularly in breakfast products, baked goods, and plant-based products. Additionally, some regions have more favorable or sustainable agricultural policies, strong retail distribution network for health food products, and more vegan and vegetarians are driving growth in the European market.
Germany is the most prominent market for buckwheat in Europe, due to a strong organic food scene and consumers who are more health conscious. Buckwheat is generally available as flour, whole groats and in ready-to-eat cereals in both the conventional and organic retail trades. They include the use of buckwheat in mainstream German bakeries and supermarkets as part of wider plant-based food product lines helped by the active promotion of sustainable agriculture.
France is rapidly emerging as a key growth driver. French consumers have strongly embraced and acknowledged a growing trend for traditional buckwheat dishes like galettes, which have been enjoyed for centuries. French consumers are refinding buckwheat not just for its component of their culinary culture but also as a food for its nutritional benefits. Importantly, key culinary institutions and wellness food brands have partnered on new premium gourmet products made with buckwheat.
The United Kingdom is witnessing a strong rise in buckwheat consumption, generated by growing vegan and gluten-free food trends. Consumers are incorporating buckwheat into porridge, baked goods and protein snacks. The market is being driven by health-conscious consumers, but also consumers who are looking for clean-label, non-GMO products. An increase in buckwheat products in major UK retail chains and health outlets and an increase in meal kits available via subscription including buckwheat.
North America is steadily growing in the buckwheat market, due to heightened health awareness, the trend toward gluten-free diets, and a renewed interest in ancient grains. Buckwheat has found its place among consumers seeking allergen-free, plant-based, high-protein grain replacements. Furthermore, North America is benefiting from academic and agricultural research arguing for buckwheat as a sustainable cover crop, which will solidify supply in months and years to come.
The U.S. is the dominant player in North America’s buckwheat market, due to demand in the gluten-free baking, breakfast cereal and energy bar markets. While the extent that buckwheat is produced and grown domestically is still relatively limited, awareness is increasing among organic farmers and health food trend manufacturers, including regional farming cooperatives considering incorporating buckwheat in regenerative agricultural systems, as well as healthy eating brands putting buckwheat flour mixes.
Canada's buckwheat market is growing rapidly and demand for buckwheat is increasing domestically and through exports. Buckwheat is now used in cereals, bakery mixes, and in plant-based protein products domestically. Some of the demand is driven by government-supported extension and agricultural programs advocating buckwheat as a rotational crop as a diversification strategy for agriculture, while also preserving biodiversity and reducing soil erosion which aligns well with broader environmental and health objectives.
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Increasing Health Consciousness and Nutritional Awareness
Rising Demand for Gluten-Free Products
Fluctuating Weather Conditions and Crop Yields
Limited Consumer Awareness in Certain Regions
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The global buckwheat market outlook is highly competitive, key players are using product or brand diversification, expanding geographically, and are developing organic farming programs to achieve a competitive edge. Businesses such as Birkett Mills, Great River Organic Milling, and Bob's Red Mill Natural Foods provide certified organic buckwheat flour and gluten-free mixes. They generally tend to compete over product quality, organic certification, pricing, and distribution network strength. To diversify and appeal to consumers, companies are increasingly concentrated on offering added value buckwheat products, including organic buckwheat, gluten-free certified products, and innovations in food formulations.
As per the global buckwheat industry analysis, the startup scene is rapidly evolving, inspired by creativity in sustainable agriculture and value-added products. New businesses are using technologies such as smart farming and AI crop monitoring to boost yield and quality. A lot of startups are specifically focused on organic and non-GMO buckwheat varieties, tapping into the broader consumer demand for health-related foods. Others are shaking the market upmarket by producing alternatives like gluten-free flour or plant-based protein extracts from buckwheat.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global buckwheat industry is currently experiencing rapid growth, driven by increasing demand because of gluten-free and nutrient dense food products with advancements in AI and IoT technologies. AI-driven precision farming and IoT-based enhanced supply chain processes are improving yield, quality, and distribution efficiencies to facilitate market expansion. Additionally, growing health consciousness and interest in plant-based diets are further supporting expansion. However, continued market growth is constrained by challenges of climate sensitivity, limited arable land, and raw material cost variability.
While there may be constraints, technological advancements and sustainable agricultural practices have important opportunities. Tech and agriculture firms are using AI-enabled analytics, and monitoring and control from IoT, for risk and productivity improvement. The buckwheat market is expected to achieve steady growth due to increasing awareness among consumers and government support for superfood production. Making long-term investments into R&D and resilience of the supply chain will address any barriers that prevent firms from exploiting the developing trends over the next few years.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 18.81 Billion |
| Market size value in 2033 | USD 34.3 Billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Buckwheat Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Buckwheat Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Buckwheat Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Buckwheat Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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