Global Brain Sensing Smart Headband Market

Global Brain Sensing Smart Headband Market Size, Share, Growth Analysis, By Compatibility(iOS, Android), By Distribution Channel(Specialist Retailers, Company Outlets), By Application(Household, Hospitals) - Industry Forecast 2023-2030


Report ID: SQSG35G2021 | Region: Global | Published Date: February, 2024
Pages: 228 | Tables: 95 | Figures: 67

Global Brain Sensing Smart Headband Market Insights

Brain Sensing Smart Headband Market was valued at USD 247.8 million in 2021 and is expected to reach USD 558.71 million by 2028, growing at a CAGR of 12.3% during the forecast period(2022-2028).

Brain Sensing Smart Headband helps to monitor the heart rate and acceleration signals by measuring a photo-plethysmography (PPG) signal at the forehead. Rapid technological advancements enable healthcare systems to monitor physiological signals in human daily life. The wearable healthcare system should not only be small and easy to wear for users, but it should also be accurate in measuring physiological signals in daily life without causing any inconvenience. Smart headband detects a photoplethysmography (PPG) signal at the forehead to monitor heart rate and acceleration signals to count steps. We use adaptive noise cancellation for precise measurement (ANC). Brain Sensing Smart Headbands can provide healthcare services such as monitoring health and alerting emergencies. These record heart rate, breathing rate, and a person's posture in addition to measuring brainwaves. It also includes an app that plays soothing sounds, such as those from a rainforest.

There is currently a race to develop "wearable technology," which includes smart watches, smart clothing, and, of course, the much-touted Google Glass. In the absence of a product name, Microsoft's latest entrant into this market has been dubbed the "Alice band" or "smart" headband. There is very little available information about Microsoft's Alice band, although what is known illustrates the various approaches that companies take when developing the next big thing. Google Glass has taken the approach of developing a product without knowing how it will be used or the limitations of its use; naturally, Google Glass was launched with some initial applications (including internet browsing, navigation, playing music, recording images, and texting), but the requirement is that market demand will define how the glasses develop and be used similarly that it has stimulated the creation of mobile "apps".

US Brain Sensing Smart Headband Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2022-2028

Global Market Size

USD 247.8 million

Largest Segment

Online

Fastest Growth

Online

Growth Rate

12.3% CAGR

Global Brain Sensing Smart Headband Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Brain Sensing Smart Headband Market Size By Distribution Channel 2022-2028 ($ Bn)
Global Brain Sensing Smart Headband Market Size By Distribution Channel 2022-2028 (%)

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Global Brain Sensing Smart Headband Market Segmental Analysis

Global Brain Sensing Smart Headband market is segmented based on Compatibility, Distribution Channel, Application, and Region. Based on compatibility, the market is segmented into iOS, Android, Windows, Tizen, and Others. Based on the Distribution Channel, the market is segmented into Specialist Retailers, Company Outlets, Online, and Others. Based on Application, the market is segmented into Professional, Personal. Based on region, the global market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Brain Sensing Smart Headband Market Analysis by Distribution Channel

The market is segmented into two segments based on sales channels: online and offline. During the forecast period, online channels are expected to have a dominant Brain Sensing Smart Headband market share in the global market. The dominance is due to an increase in the number of internet users, and the widespread accessibility of these applications in smartphone devices is propelling the market's online distribution channel globally.

The offline distribution channel segment is also expected to grow significantly, as it allows consumers to examine products before purchasing them. Furthermore, offline stores offer immediate assistance from a knowledgeable workforce, which drives product sales through this distribution channel.

Global Brain Sensing Smart Headband Market By Distribution Channel, 2021 (%), 2021 (%)

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Global Brain Sensing Smart Headband Market Regional Insights

In the Global Brain Sensing Smart Headband Market, Asia-Pacific led the market, accounting for significant revenue in 2021. The increased awareness and adoption of smart devices and rising cases of sedentary lifestyle-related health issues, the introduction of novel products by major market players, and the increasing penetration of the internet and smartphones in North America will propel the regional industry.

The Asia Pacific is predicted to be the fastest-growing regional market from 2022 to 2028, owing to the widespread use of fitness trackers and rising awareness of overall health and fitness among the working-class population. Furthermore, rising consumer disposable income levels, the easy availability of advanced products from various Brain Sensing Smart Headbands brands, and Asia's growing e-commerce penetration will drive the regional market over the coming years.

Global Brain Sensing Smart Headband Market By Geography, 2022-2028, 2022-2028
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  • Fastest

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Global Brain Sensing Smart Headband Market Dynamics

Brain Sensing Smart Headband Market Driver

  • One of the primary factors driving the growth of the global market is people's increased awareness of health and fitness, which has increased demand for fitness gadgets such as Brain Sensing Smart Headbands. Furthermore, changing lifestyles and hectic schedules have prompted consumers to seek reminders that promote healthy living, adequate sleep patterns, and connectivity. Furthermore, the market is being fuelled by increased internet availability and the expansion of the Internet of Things (IoT), which has encouraged consumers to incorporate smart bands or smart watches into their daily lives. Furthermore, the increase in the awareness of Brain Sensing Smart Headbands in recent years has accelerated the demand. These factors are expected to drive the global market over the forecast year.
  • Different age groups, particularly millennials and Generation Z, are showing an interest in health consciousness. Rising health issues associated with desk-oriented jobs, such as insomnia, obesity, depression, and diabetes, as well as growing awareness about the importance of a healthy lifestyle, fuel demand for fitness products, and, are driving the market growth.
  • Another factor driving the market growth is the increasing popularity of smart gadgets, the improving benefits of fitness trackers, as well as the increasing adoption of technology. Furthermore, the smart bands sync with a person's smartphone to provide meaningful insights into heart rate, pace, and calories burned, thereby improving overall understanding of well-being. These factors are expected to accelerate the market demand for Brain Sensing Smart Headbands over the forecast year.

Brain Sensing Smart Headband Market Restraint

  • Digital security risks and the product's high cost is expected to stifle the market growth. During the COVID-19 pandemic, the distribution system was disrupted for months, causing product prices to rise and hampering the market growth. The high costs associated with high-end fitness trackers, as well as the strong pressure on prices on manufacturers, pose a significant challenge to market growth. Increasing privacy and security concerns, as well as stiff competition from other counterfeit goods, hampered market growth. This, combined with a lack of a strong network of distribution in underserved areas, is expected to limit industry growth over the forecast period.

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Global Brain Sensing Smart Headband Market Competitive Landscape

Rapidly evolving innovations and advancements by key market participants present challenging competition in the industry. Market participants are focusing on research and advancement to provide more cost-effective products to meet rising demand. For instance, In the Fiscal year 2022, Apple Inc. invested approximately US$25.262 billion in R&D. The growing number of brands offering cutting-edge technology fitness trackers, continuous development of features offering the best customer experience and at prices suitable for different income groups, and a growing e-commerce sector all contribute to market growth.

Brain Sensing Smart Headband Market Top Player's Company Profiles

  • Interaxon (US)
  • Xiaomi (China)
  • Apple (US)
  • Microsoft (US)
  • Neuphony (India)
  • Gaiam (US)
  • Zeit Medical (US)
  • FocusCalm (US)
  • Philips (Netherland)
  • NeuroSky (US)
  • Muse (US)

Brain Sensing Smart Headband Market Recent Development

  • In August 2022, Xiaomi engineers introduced a headband that allows users to control smart devices with their brainwaves. Xiaomi engineers have developed a headband that allows users to control digital devices with their brains. The device, known as the MiGu Headband, can translate brainwaves into specific commands that can be used to control Xiaomi's smart home products.
  • In October 2021, Interaxon Corporation (Muse), a consumer neurotechnology and meditation company, announced the release of the Muse S, the second generation of its popular EEG meditation and sleep headband. This updated plush brain-sensing headband uses real-time biofeedback to assist in learning the art of meditation as well as falling asleep, staying asleep, and now returning to sleep if you awaken during the night.

Global Brain Sensing Smart Headband Key Market Trends

  • The increase in COVID-19 cases boosted sales of Brain Sensing Smart Headbands devices. COVID-19 brought up health awareness, which increased sales of smart health care gadgets. Companies like Apple and Garmin have seen a 20% increase in revenue in 2021 over the previous financial year. While COVID-19 has had an impact on several businesses, and the economy and customer demand remain uncertain, manufacturers are creating advanced services and products to serve consumers during this time. For instance, Fitbit, example, is investing in R&D by collaborating with health industry leaders such as Apple, Stanford Medicine, and The Scripps Research Facility to study how data from wearables can identify, track, and have infectious diseases such as COVID-19.

Global Brain Sensing Smart Headband Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, we found that, During the forecast period, the North American region is expected to be the largest revenue-generating segment in the global Brain Sensing Smart Headband market. One of the major factors driving this growth is the increased use of wearable devices designed specifically to monitor sleep disorders in healthcare institutions such as hospitals and healthcare centers. Furthermore, countries such as the United States, Canada, and Mexico have a well-established insurance coverage system that encourages patients with neurological diseases to choose treatment options such as neurostimulation or cognitive training therapies, among others, resulting in increased demand from patients.

Report Metric Details
Market size value in 2021 USD 247.8 million
Market size value in 2028 USD 558.71 million
Growth Rate 12.3%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Million
Segments covered
  • Compatibility
    • iOS, Android, Windows, Tizen, Others
  • Distribution Channel
    • Specialist Retailers, Company Outlets, Online, Others
  • Application
    • Household, Hospitals, Clinics, Universities, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Interaxon (US)
  • Xiaomi (China)
  • Apple (US)
  • Microsoft (US)
  • Neuphony (India)
  • Gaiam (US)
  • Zeit Medical (US)
  • FocusCalm (US)
  • Philips (Netherland)
  • NeuroSky (US)
  • Muse (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Brain Sensing Smart Headband Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Brain Sensing Smart Headband Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Brain Sensing Smart Headband Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Brain Sensing Smart Headband Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Brain Sensing Smart Headband Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Brain Sensing Smart Headband Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Brain Sensing Smart Headband Market was valued at USD 247.8 million in 2021 and is expected to reach USD 558.71 million by 2028, growing at a CAGR of 12.3% during the forecast period(2022-2028).

Rapidly evolving innovations and advancements by key market participants present challenging competition in the industry. Market participants are focusing on research and advancement to provide more cost-effective products to meet rising demand. For instance, In the Fiscal year 2022, Apple Inc. invested approximately US$25.262 billion in R&D. The growing number of brands offering cutting-edge technology fitness trackers, continuous development of features offering the best customer experience and at prices suitable for different income groups, and a growing e-commerce sector all contribute to market growth. 'Interaxon (US)', 'Xiaomi (China)', 'Apple (US)', 'Microsoft (US)', 'Neuphony (India)', 'Gaiam (US)', 'Zeit Medical (US)', 'FocusCalm (US)', 'Philips (Netherland)', 'NeuroSky (US)', 'Muse (US)'

One of the primary factors driving the growth of the global market is people's increased awareness of health and fitness, which has increased demand for fitness gadgets such as Brain Sensing Smart Headbands. Furthermore, changing lifestyles and hectic schedules have prompted consumers to seek reminders that promote healthy living, adequate sleep patterns, and connectivity. Furthermore, the market is being fuelled by increased internet availability and the expansion of the Internet of Things (IoT), which has encouraged consumers to incorporate smart bands or smart watches into their daily lives. Furthermore, the increase in the awareness of Brain Sensing Smart Headbands in recent years has accelerated the demand. These factors are expected to drive the global market over the forecast year.

The increase in COVID-19 cases boosted sales of Brain Sensing Smart Headbands devices. COVID-19 brought up health awareness, which increased sales of smart health care gadgets. Companies like Apple and Garmin have seen a 20% increase in revenue in 2021 over the previous financial year. While COVID-19 has had an impact on several businesses, and the economy and customer demand remain uncertain, manufacturers are creating advanced services and products to serve consumers during this time. For instance, Fitbit, example, is investing in R&D by collaborating with health industry leaders such as Apple, Stanford Medicine, and The Scripps Research Facility to study how data from wearables can identify, track, and have infectious diseases such as COVID-19.

In the Global Brain Sensing Smart Headband Market, Asia-Pacific led the market, accounting for significant revenue in 2021. The increased awareness and adoption of smart devices and rising cases of sedentary lifestyle-related health issues, the introduction of novel products by major market players, and the increasing penetration of the internet and smartphones in North America will propel the regional industry.

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