B2B SaaS Market
Report ID: SQMIG45D2145
Report ID: SQMIG45D2145
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Report ID:
SQMIG45D2145 |
Region:
Global |
Published Date: May, 2025
Pages:
194
|Tables:
113
|Figures:
70
Global B2B SaaS Market size was valued at USD 393.01 Billion in 2024 and is poised to grow from USD 470.03 Billion in 2025 to USD 1967.79 Billion by 2033, growing at a CAGR of 19.6% during the forecast period (2026–2033).
Digitalization has made it easier for businesses to reach customers around the world. This has opened up new markets. Therefore, rising digitalization and technological advancements are propelling the market. Increasing penetration of smartphones is projected to boost the global market. Smartphones have significantly increased internet access worldwide, even in remote areas. This allows businesses to participate in B2B e-commerce. Moreover, smartphones allow for quick and easy transactions, which speed up the purchasing process and make B2B e-commerce appealing. Therefore, the rising penetration of smartphones is propelling the market.
The B2B SaaS market is undergoing significant transformation, marked by accelerated digitalization, cloud-first strategies, and a shift from traditional software licensing to subscription-based models. Businesses are increasingly adopting SaaS solutions to enhance operational efficiency, reduce upfront IT costs, and enable remote collaboration. The market in Asia Pacific is expected to expand at a high CAGR in the coming years owing to the rapid economic growth, increasing digitalization, and the growing adoption of online platforms by businesses. China is experiencing a digital revolution, with a significant increase in internet users and a growing number of businesses embracing digital technologies. Moreover, the rising penetration of smartphones in the region is estimated to boost the demand for B2B e-commerce as smartphones allow businesses to participate in B2B e-commerce.
How Does AI Strengthen Security and Risk Management for SaaS Providers?
Artificial Intelligence (AI) is significantly reshaping the B2B SaaS market by enabling smarter automation, personalization, and predictive analytics. AI-driven features such as intelligent chatbots, automated workflows, and advanced customer insights are allowing SaaS providers to offer more value to businesses through real-time decision-making and improved operational efficiency.
In March 2024, Salesforce integrated advanced generative AI features into its platform under "Einstein GPT," enabling users to automatically generate sales emails, code, and customer service responses. This move set a new benchmark for AI-enabled SaaS productivity and personalization.
Market snapshot - 2026-2033
Global Market Size
USD 328.6 billion
Largest Segment
Large Enterprises
Fastest Growth
Small and Medium Enterprises (SMEs)
Growth Rate
19.6% CAGR
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Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the global B2B SaaS market analysis, the BFSI segment is the most dominant segment in the market. This industry's critical need for data security, regulatory compliance, customer relationship management (CRM), and digital banking solutions makes SaaS platforms essential. Banks and financial institutions increasingly rely on cloud-based platforms for fraud detection, KYC (Know Your Customer) compliance, and personalized customer engagement. In 2024, major SaaS providers like Oracle and SAP deepened their product offerings for banks, integrating AI-driven analytics and cloud-native infrastructures to enhance financial operations. The high spending capacity and focus on digital transformation in this sector solidify its leading position.
The healthcare sector is currently the fastest-growing vertical in the B2B SaaS market. Key drivers include the rising demand for electronic health records (EHR), telemedicine, appointment scheduling, and patient data management systems. SaaS platforms also enable compliance with health data privacy regulations like HIPAA and GDPR. In 2024, companies like Athenahealth and Practo expanded their cloud-based offerings, seeing rapid adoption from both public and private health providers. As the push for remote care and digital efficiency continues, this sector is expected to see sustained global B2B SaaS market growth.
As per global B2B SaaS market outlook, large enterprises are currently the dominant segment in the market. These organizations have vast operational needs that span across departments and geographies, requiring robust, scalable, and highly integrated SaaS solutions. They prioritize platforms that offer advanced features such as AI-powered analytics, enterprise-level security, and seamless integration with legacy infrastructure. The dominance of this segment is further reinforced by their higher IT budgets and long-term vendor contracts. For instance, in 2024, Salesforce expanded its enterprise SaaS offerings with integrated AI features across its cloud ecosystem, targeting large-scale digital transformation initiatives among Fortune 500 companies.
As per the global B2B SaaS market forecast, small and medium enterprises (SMEs) are the fastest-growing customer base within the B2B SaaS market. These businesses are increasingly turning to SaaS platforms due to their affordability, ease of implementation, and the flexibility of subscription-based pricing. The shift toward digital-first operations and remote work has driven demand for tools that enhance productivity, automate workflows, and manage customer relationships. In 2024, Zoho and Freshworks saw significant increases in SME adoption, especially in emerging markets, due to their intuitive platforms and competitive pricing structures. As more SMEs embrace digital transformation, this segment is expected to maintain strong growth momentum in the coming years.
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As per regional forecast, North America is one of the leading regions in the B2B SaaS market, driven by the high adoption rate of cloud-based solutions, digital transformation, and the presence of major players in the technology sector. The United States and Canada are key contributors to the region's growth, fueled by large enterprises investing in SaaS solutions to streamline their operations and enhance productivity. In 2024, the demand for enterprise SaaS solutions, particularly in industries like retail, finance, and healthcare, is expected to drive substantial B2B SaaS market growth.
The U.S. remains the dominant player in the North American B2B SaaS market due to its extensive enterprise ecosystem, where companies are increasingly shifting towards cloud solutions for better flexibility and scalability. The country is home to leading SaaS providers like Salesforce, Oracle, Microsoft, and HubSpot, which continue to innovate by adding AI-powered features and expanding their cloud offerings. The ongoing focus on digital transformation, cloud adoption, and enterprise-level SaaS solutions makes the U.S. a strong market for B2B SaaS solutions.
As per industry analysis, Canada, while smaller in comparison to the U.S., shows significant growth potential in the B2B SaaS market. With increasing investments in digital infrastructure, government initiatives supporting tech startups, and the expansion of Canadian SaaS providers, Canada presents a growing market for cloud-based business solutions. The healthcare sector has seen increased adoption of SaaS platforms, driven by government efforts to digitize healthcare services and improve patient data management.
As per regional outlook, Asia-Pacific is one of the fastest-growing regions in the B2B SaaS market. Countries in this region are rapidly embracing cloud technologies due to their need for scalable and cost-effective solutions. The region’s expansion is driven by digital transformation initiatives, growing internet penetration, and increased reliance on cloud-based software for operational efficiency. In 2024, countries like Japan and South Korea are expected to be major drivers of growth in this region.
Japan has been at the forefront of technology adoption in the Asia-Pacific region. As businesses in Japan continue to embrace digital transformation, the demand for B2B SaaS solutions has increased. Japan’s manufacturing and technology industries are among the largest adopters of SaaS solutions, utilizing tools for CRM, HR, and supply chain management. Moreover, the adoption of AI and IoT applications in manufacturing further accelerates the demand for cloud-based software. Japan’s strong emphasis on innovation and tech infrastructure underpins its position as a leader in the Asia-Pacific region in the market.
South Korea’s robust technology infrastructure and high-speed internet connectivity position it as a strong player in the B2B SaaS market. The country’s manufacturing, IT, and telecommunications sectors are particularly influential in driving SaaS adoption, as companies seek more integrated solutions for operations management, data analytics, and cloud-based services. With the government pushing for more digitalization and the country’s large enterprises adopting SaaS at scale, South Korea is witnessing significant growth in cloud-based business solutions.
Europe’s B2B SaaS market is growing steadily, driven by the region's focus on digitalization, cloud migration, and adoption of SaaS across industries. The region’s diverse industries, including finance, manufacturing, healthcare, and retail, increasingly rely on SaaS platforms to improve operational efficiency and customer engagement. In 2024, key markets in Europe, particularly Germany, the UK, and Italy, will continue to drive growth through digital transformation efforts and the adoption of cloud technologies.
Germany is the largest market for B2B SaaS in Europe, with a strong demand for SaaS platforms in industries like automotive, manufacturing, and finance. The country’s highly developed industrial base and large enterprises are adopting SaaS solutions to manage production, supply chains, customer relationships, and data security. As one of Europe’s leaders in technological innovation, Germany continues to experience growth in the B2B SaaS space, particularly in cloud-based enterprise resource planning (ERP) systems, AI-powered analytics, and financial software.
The UK is another key player in Europe’s B2B SaaS market. The country has seen widespread adoption of SaaS solutions in various sectors, including finance, healthcare, and retail. The strong presence of fintech and cybersecurity companies in the UK has led to an increased demand for SaaS tools that enhance operational efficiency, security, and customer experience. As businesses in the UK continue to focus on innovation, digital transformation, and scalability, the SaaS market is expected to expand further in 2024.
Italy’s B2B SaaS market is growing at a steady pace, with small and medium-sized enterprises (SMEs) increasingly adopting cloud-based solutions to streamline their operations. The manufacturing sector, particularly in industries like automotive, is a significant driver of SaaS adoption, as companies seek solutions for supply chain management, CRM, and enterprise resource planning (ERP). Additionally, Italy’s focus on digitalization and e-government initiatives is expected to spur the demand for SaaS platforms across various public and private sectors.
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Growth of Remote and Hybrid Workforces
Need for Cost-Efficiency and Operational Scalability
Persistent Data Security and Compliance Risks
Challenges in Integration with Legacy IT Infrastructure
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The global B2B SaaS industry is characterized by a competitive landscape featuring several prominent players, each driving innovation and transformation in various business sectors. As of 2024, Salesforce, a leader in Customer Relationship Management (CRM) solutions, continues to dominate the market with its robust suite of cloud-based tools. The company's recent strategic acquisitions and enhanced AI-powered capabilities have strengthened its position, providing businesses with advanced insights and automation. Similarly, HubSpot has gained substantial traction, especially among small and medium-sized businesses, with its inbound marketing and sales platform. HubSpot's focus on user-friendly design and scalability has made it a popular choice for growing companies.
As per market strategies, the B2B SaaS market has experienced substantial growth, driven by the increasing demand for cloud-based solutions that streamline business operations and enhance efficiency. Key players in this market include industry giants like Salesforce, Microsoft (Azure), SAP, and Oracle, which provide a range of services from CRM solutions to enterprise resource planning (ERP) software. These companies dominate the market by offering scalable and customizable solutions for businesses of all sizes.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, increasing investment in R&D activities by companies creates an immense opportunity in the market. Companies in the market are developing and introducing an integrated e-commerce platform for B2B industrial products and services. This is expected to boost the market. Several businesses are adopting digital technologies to automate procedures, increase productivity, and enhance customer experience. The continued rollout of high-speed internet networks and the proliferation of smartphones are making it easy for companies to conduct business online. The market growth stage is moderate, and the pace of the market growth is accelerating. Key drivers leading the growth of the B2B SaaS market include rapid digital transformation across industries.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 393.01 Billion |
| Market size value in 2033 | USD 1967.79 Billion |
| Growth Rate | 19.6% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the B2B SaaS Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the B2B SaaS Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the B2B SaaS Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the B2B SaaS Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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