Top Automotive Heated Steering Wheel Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Automotive Heated Steering Wheel Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Automotive Heated Steering Wheel industry players.

Automotive Heated Steering Wheel Market Competitive Landscape

The global automotive heated steering wheel market is becoming increasingly competitive, with leading players going for innovation-driven strategies and strategic collaborations with OEMs to gain technological leadership. The best example is Gentherm, which in April 2024 received the Automotive News PACE Innovation Partnership Award for its revolutionary ClimateSense technology, developed in collaboration with General Motors. This smart thermal management system combines heated steering wheels with other cabin climate amenities to provide a tailored comfort experience. First appearing in the 2024 Cadillac CELESTIQ, the system is intended for wider application across GM's future vehicle platforms. Such partnerships reflect a larger industry trend toward intelligent, energy efficient, and connected interior systems that support OEMs' efforts toward electrification, driver personalization, and improved occupant wellbeing.

Top Player’s Company Profiles

  • ZF Friedrichshafen AG
  • Gentherm Inc.
  • Autoliv Inc.
  • Joyson Safety Systems
  • Valeo S.A.
  • Toyoda Gosei Co., Ltd.
  • Autoliv
  • Bombardier Recreational Products
  • Hyundai Mobis
  • Lear Corporation
  • I.G. Bauerhin
  • Seco Komos
  • Symtec Inc
  • Whelio
  • Polaris Inc.
  • Neaton Auto Products Manufacturing, Inc.
  • Nihon Plast Co., Ltd.
  • Yanfeng Automotive Interiors
  • Hammacher Schlemmer
  • Grant Products Intl.

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Global Automotive Heated Steering Wheel Market size was valued at USD 3.29 Billion in 2024 and is poised to grow from USD 3.49 Billion in 2025 to USD 5.6 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026–2033). 

The global automotive heated steering wheel market is becoming increasingly competitive, with leading players going for innovation-driven strategies and strategic collaborations with OEMs to gain technological leadership. The best example is Gentherm, which in April 2024 received the Automotive News PACE Innovation Partnership Award for its revolutionary ClimateSense technology, developed in collaboration with General Motors. This smart thermal management system combines heated steering wheels with other cabin climate amenities to provide a tailored comfort experience. First appearing in the 2024 Cadillac CELESTIQ, the system is intended for wider application across GM's future vehicle platforms. Such partnerships reflect a larger industry trend toward intelligent, energy efficient, and connected interior systems that support OEMs' efforts toward electrification, driver personalization, and improved occupant wellbeing. 'BorgWarner ', 'Gentherm Inc. ', 'Valeo ', 'Joyson Safety Systems Aschaffenburg GmbH ', 'Seco Komos ', 'Soucy Holding Inc. ', 'Symtec Inc. ', 'Toyoda Gosei Co. Ltd. ', 'ZF Friedrichshafen AG ', 'Polaris Inc. '

Consumers want comfort and convenience in the car, so there is great demand for those features as well as heated steering wheels. This is especially true for cold climates, where heated steering wheels are part of driving comfort during rough weather. The presence of such features is no longer the preserve of premium vehicles; mid-range and even low-end vehicles feature heated steering wheels today, a sign of more profound shifts in customer trends. Firms are responding by adding such features so that they are differentiated and they can keep up with evolving customer trends.

Short-Term: In the near term, the industry is witnessing increasing adoption of hot steering wheels across non-luxury segments, particularly SUVs and premium trim levels of smaller cars. Feature differentiation by OEMs is necessary to address mounting consumer comfort aspirations in cold regions like North America, Europe, and East Asia. Cost-saving material technology developments and design streamlining allow Tier-1 suppliers to volume up output. Additionally, increased post-pandemic auto sales are also stimulating demand expansion, particularly since consumers increasingly select cars with enhanced comfort and convenience features as part of their shopping plans.

North America is the leading region in the world automotive heated steering wheel market due to the high demand for innovative comfort features in cars, especially in the United States and Canada. The region enjoys a high rate of electric vehicle (EV) adoption, where incorporating heated steering wheels into energy efficient thermal systems is the focus. Automakers like Tesla, General Motors, and Ford are equipping their luxury and EV vehicles with these systems because consumers are asking for personalized comfort and enhanced driving experiences. Additionally, the harsh cold weather conditions in northern states further boost demand for heated steering wheel technology even more.

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Global Automotive Heated Steering Wheel Market
Automotive Heated Steering Wheel Market

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