Augmented Analytics Market Size, Share, and Growth Analysis

Augmented Analytics Market By Deployment Type (On-Premises, Cloud), By End-Use (BFSI, Telecom and IT Companies), By Organization Size (Small & Medium Sized Enterprises (SMEs) and Large Enterprises), By Region -Industry Forecast 2025-2032


Report ID: SQMIG45A2434 | Region: Global | Published Date: January, 2025
Pages: 186 |Tables: 143 |Figures: 73

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Augmented Analytics Market Insights

Global Augmented Analytics Market size was valued at USD 8.95 Billion in 2023 and is poised to grow from USD 11.66 Billion in 2024 to USD 91.46 Billion by 2032, growing at a CAGR of 29.4% in the forecast period (2025-2032).

Augmented analytics makes use of advanced technologies such as artificial intelligence, machine learning, and natural language processes to assist in analyzing data. The technology helps enterprises in making quick and smarter decisions that support business growth. The significant rise in data during the pandemic propelled the demand for analytical solutions and artificial intelligence adoption across industries.

This wave of digitalization across industries accelerated the global augmented analytics market growth. Furthermore, rapidly increasing digital data fuels the demand for advanced and efficient tools for data analysis. Considering the growing competition, companies are collaborating with each other to enhance the tool’s efficiency and capabilities for industry-specific needs. Market players are raising funds to make advancements in the augmented analytics market. For instance, In May 2022, an augmented analytics company, Synergies Intelligent Systems, raised over USD 12 million in a series.

Market snapshot - 2025-2032

Global Market Size

USD 8.95 Billion

Largest Segment

Cloud

Fastest Growth

On-Premises

Growth Rate

29.4% CAGR

Global Augmented Analytics Market ($ Bn)
Country Share for North America Region (%)

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Augmented Analytics Market Segments Analysis

Global augmented analytics market is segmented by component, deployment type, organization size, business function, industry verticals and region. Based on component, the market is segmented into software and services. Based on deployment type, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small & medium sized enterprises (SMEs) and large enterprises. Based on business function, the market is segmented into sales & marketing, finance, IT, operations and others. Based on industry verticals, the market is segmented into retail, healthcare & life sciences, BFSI, telecom & IT, manufacturing, government, transportation & logistics and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Analysis by Deployment Type

Cloud segment is dominating in the market due to their scalability, cost-effectiveness, and ease of integration. Cloud platforms enable businesses of all sizes, including small and medium-sized enterprises, to access advanced analytics tools without the need for extensive infrastructure. Additionally, the growing adoption of cloud technology for various business operations, including data storage and processing, has further fuelled the demand for cloud-based augmented analytics solutions in augmented analytics market. Cloud platforms allow businesses to scale analytics resources based on demand, making it ideal for organizations dealing with fluctuating data loads. Cloud-based augmented analytics solutions enable global collaboration by allowing multiple users to access and analyze data simultaneously.

On-premises is the fastest growing segment in the market. On-premises solutions are preferred by organizations that require greater control over their data and need to comply with strict data privacy regulations. Large corporations in industries such as finance and healthcare often choose on-premises augmented analytics platforms for sensitive data handling. For example, Oracle Analytics offers on-premises solutions for large enterprises, ensuring compliance with industry-specific regulations. In Germany, government reports highlight how local data privacy laws encourage companies to adopt on-premises solutions to safeguard sensitive customer data, particularly in banking and insurance sectors. On-premises deployment reduces latency, enabling faster data processing and analysis.

Analysis by End-Use

The BFSI segment holds the major global augmented analytics market share as financial institutions are increasingly relying on data to make real-time decisions, mitigate risks, detect fraud, and ensure regulatory compliance. Augmented analytics solutions help banks and insurance companies streamline processes such as credit scoring, fraud detection, risk assessment, and market analysis, enabling them to gain actionable insights from vast amounts of data. This segment's ongoing digital transformation and the rise of fintech companies contribute significantly to its adoption of augmented analytics. Augmented analytics solutions help BFSI institutions identify fraudulent activities in real-time using predictive analytics. AI-driven insights enable better risk assessment and compliance with regulatory requirements.

Telecom and IT companies are utilizing augmented analytics for network optimisation, predictive maintenance, and customer experience enhancement. Telecom giants like AT&T and Vodafone use AI-powered analytics to optimise network performance and deliver personalised services to customers. The U.S. Federal Communications Commission (FCC) supports AI and machine learning adoption to improve communication infrastructure. In India, the government's push for 5G deployment is also expected to drive the demand for advanced analytics in telecom operations. Augmented analytics helps telecom providers predict network failures and optimize performance through AI-driven insights. These companies use analytics tools to understand customer behavior and improve services, such as offering personalized plans or troubleshooting solutions.

Global Augmented Analytics Market By Deployment Type (%)

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Augmented Analytics Market Regional Insights

As per augmented analytics market analysis, North America held the largest share in 2024. The rise in digital adoption and growing competition in the region fuels the market growth. Moreover, the region's capability to adopt new technologies at the earliest, the rise in the amount of digital data, and the increasing number of market players. The market is anticipated to witness a CAGR of 30.9% in the forecast period as the U.S. government is investing in AI and machine learning, creating a favourable environment for the growth of augmented analytics industry. For instance, the Biden administration has launched an AI Talent Surge, aimed at accelerating the hiring of AI professionals across federal agencies. This initiative has resulted in onboarding over 250 AI practitioners to enhance the government's capacity to implement AI technologies effectively, including those related to augmented analytics.

As per augmented analytics market outlook, Asia Pacific to gain a rapid growth rate during the forecast period. The rapid adoption of digital technologies across the countries such as China, India, South Korea, and Japan to propel market growth. The presence of highly populated countries with different demography is driving the need for customer insights using advanced tools. This is expected to boost the Asia Pacific region in the augmented analytics market share. The rapid adoption of digital technologies in Asia-Pacific countries, such as China, India, South Korea, and Japan, is expected to propel market growth in the region.

Global Augmented Analytics Market By Geography
  • Largest
  • Fastest

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Augmented Analytics Market Dynamics

Drivers

Digital Transformation across Industries to Drive Market Growth

  • Digital transformation is reshaping the business operation globally. The growing competition propels the adoption of advanced digital solutions. Moreover, analytics are reshaping the way companies approach data analysis. It has become important for organizations to use valuable insights, make informed decisions, and gain a competitive edge within their respective industries. With the help of advanced analytics tools, these companies are accelerating the global augmented analytics market growth.

Increasing Volume of Complex Business Data

  • In recent years, organizations have started inculcating various technological facets in their business processes. This has led to the creation of vast amounts of data. This data contains significant information, but most of the time, it is large in volume and unstructured. Storing and gaining knowledge from the data is a matter of concern for most organizations.

Restraints

Security Threats to Hamper Market Growth

  • Technologies dealing with data have been significantly impacted by the threats data security. In recent years, many businesses across the world have witnessed data theft owing to digital solution adoption. Technology offers an analysis of vast data sets, so it is essential to implement a solution to safeguard crucial insights. Thus, growing challenges of data security hampers market growth.

Lack of Skilled Workforce

  • Organizations use advanced analytics techniques, which are complex in nature and require in-depth analytical knowledge to gain business insights from data. Augmented analytics is very complex, due to the architecture that is being used for the technology. To use augmented analytics, a person requires technical skills, analysis, and critical thinking.

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Augmented Analytics Market Competitive Landscape

The global augmented analytics industry is highly competitive, driven by the rapid adoption of AI, machine learning, and natural language processing technologies to enhance data analysis and decision-making. Leading companies such as Microsoft, IBM, SAS Institute, Tableau (Salesforce) and others dominate the market, offering complex analytics systems that use advanced algorithms to automate data insights and provide business intelligence like Qlik, Sisense and ThoughtSpot.

Top Players in Augmented Analytics Market

  • Microsoft Corporation
  • SAS Institute Inc.
  • IBM Corporation
  • Tableau Software (Salesforce)
  • Qlik Technologies Inc.
  • Sisense Inc.
  • Google LLC
  • TIBCO Software Inc.
  • Oracle Corporation
  • Infor (Koch Industries)
  • ThoughtSpot
  • MicroStrategy Incorporated
  • Domo, Inc.
  • SAP SE
  • Amazon Web Services (AWS)

Recent Developments

  • June 2023: California-based cloud analytics company, GoodData, announced the partnership with artificial intelligence provider, Arria, to augment its customer analytics tools. It offers self-service, natural language-based insights and lowers manual work.
  • May 2023: TrinityLife Sciences announced the collaboration with an artificial intelligence-powered analytics provider, WhizAI, to quickly integrate AI-offered insights. Through the partnership, these companies aim to offer domain knowledge and data services.
  • March 2023: AnswerRocket, an advanced analytics provider, launched Max, an AI-assisted data analytics tool to help enterprises analyze uncovered information. Max integrates its augmented analytics platform with GPT-4 large language model of OpenAI to enhance the tool’s capabilities.

Augmented Analytics Key Market Trends

Augmented Analytics Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to SkyQuest analysis, modern businesses need scalable solutions with ever-increasing data volumes. Growing data demands can be accommodated by enhanced analytics platforms. Modern infrastructure, large funding opportunities, a diverse customer base across many industries, a supportive environment for innovation, and the availability of a highly skilled workforce are the factors driving the emergence of augmented analytics software and services. Major growth drivers for the market include increasing volume of complex data and growing adoption of advanced business analytics tools. However, there are restraining factors that may slow down the growth of the augmented analytics market, such as apprehension about technologies replacing humans. Increasing research and development activities in the market, as well as cloud adoption, are expected to support growth in demand for augmented analytics.

Report Metric Details
Market size value in 2023 USD 8.95 Billion
Market size value in 2032 USD 91.46 Billion
Growth Rate 29.4%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Software and Services
  • Deployment Type
    • On-Premises and Cloud
  • Organization Size
    • Small & Medium Sized Enterprises (SMEs) and Large Enterprises
  • Business Function
    • Sales & Marketing, Finance, IT, Operations and Others
  • Industry Verticals
    • Retail, Healthcare & Life Sciences, BFSI, Telecom & IT, Manufacturing, Government, Transportation & Logistics and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Microsoft Corporation
  • SAS Institute Inc.
  • IBM Corporation
  • Tableau Software (Salesforce)
  • Qlik Technologies Inc.
  • Sisense Inc.
  • Google LLC
  • TIBCO Software Inc.
  • Oracle Corporation
  • Infor (Koch Industries)
  • ThoughtSpot
  • MicroStrategy Incorporated
  • Domo, Inc.
  • SAP SE
  • Amazon Web Services (AWS)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Augmented Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Augmented Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Augmented Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Augmented Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Augmented Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Augmented Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Augmented Analytics Market size was valued at USD 8.95 Billion in 2023 and is poised to grow from USD 11.66 Billion in 2024 to USD 91.46 Billion by 2032, growing at a CAGR of 29.4% in the forecast period (2025-2032).

The global augmented analytics industry is highly competitive, driven by the rapid adoption of AI, machine learning, and natural language processing technologies to enhance data analysis and decision-making. Leading companies such as Microsoft, IBM, SAS Institute, Tableau (Salesforce) and others dominate the market, offering complex analytics systems that use advanced algorithms to automate data insights and provide business intelligence like Qlik, Sisense and ThoughtSpot. 'Microsoft Corporation', 'SAS Institute Inc.', 'IBM Corporation', 'Tableau Software (Salesforce)', 'Qlik Technologies Inc.', 'Sisense Inc.', 'Google LLC', 'TIBCO Software Inc.', 'Oracle Corporation', 'Infor (Koch Industries)', 'ThoughtSpot', 'MicroStrategy Incorporated', 'Domo, Inc.', 'SAP SE', 'Amazon Web Services (AWS)'

Digital transformation is reshaping the business operation globally. The growing competition propels the adoption of advanced digital solutions. Moreover, analytics are reshaping the way companies approach data analysis. It has become important for organizations to use valuable insights, make informed decisions, and gain a competitive edge within their respective industries. With the help of advanced analytics tools, these companies are accelerating the global augmented analytics market growth.

Increase in Adoption of Artificial Intelligence, Machine Learning, And Natural Language Processing Technologies: The generation of a massive amount of data and the need to analyze it in real-time have compelled organizations to adopt new technologies, such as AI, ML, and NLP. These technologies have eased the whole process of gathering insights from data. Usually, data analysis was done through graphs and charts. The strategic streamlining and harnessing of these technologies can comprehend huge datasets to generate valuable insights that eventually help develop customized and impactful solutions.

As per augmented analytics market analysis, North America held the largest share in 2024. The rise in digital adoption and growing competition in the region fuels the market growth. Moreover, the region’s capability to adopt new technologies at the earliest, the rise in the amount of digital data, and the increasing number of market players. The market is anticipated to witness a CAGR of 30.9% in the forecast period as the U.S. government is investing in AI and machine learning, creating a favourable environment for the growth of augmented analytics industry. For instance, the Biden administration has launched an AI Talent Surge, aimed at accelerating the hiring of AI professionals across federal agencies. This initiative has resulted in onboarding over 250 AI practitioners to enhance the government's capacity to implement AI technologies effectively, including those related to augmented analytics.

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Augmented Analytics Market

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