USD 8.95 Billion
Report ID:
SQMIG45A2434 |
Region:
Global |
Published Date: January, 2025
Pages:
186
|Tables:
143
|Figures:
73
Global Augmented Analytics Market size was valued at USD 8.95 Billion in 2023 and is poised to grow from USD 11.66 Billion in 2024 to USD 91.46 Billion by 2032, growing at a CAGR of 29.4% in the forecast period (2025-2032).
Augmented analytics makes use of advanced technologies such as artificial intelligence, machine learning, and natural language processes to assist in analyzing data. The technology helps enterprises in making quick and smarter decisions that support business growth. The significant rise in data during the pandemic propelled the demand for analytical solutions and artificial intelligence adoption across industries.
This wave of digitalization across industries accelerated the global augmented analytics market growth. Furthermore, rapidly increasing digital data fuels the demand for advanced and efficient tools for data analysis. Considering the growing competition, companies are collaborating with each other to enhance the tool’s efficiency and capabilities for industry-specific needs. Market players are raising funds to make advancements in the augmented analytics market. For instance, In May 2022, an augmented analytics company, Synergies Intelligent Systems, raised over USD 12 million in a series.
Market snapshot - 2025-2032
Global Market Size
USD 8.95 Billion
Largest Segment
Cloud
Fastest Growth
On-Premises
Growth Rate
29.4% CAGR
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Global augmented analytics market is segmented by component, deployment type, organization size, business function, industry verticals and region. Based on component, the market is segmented into software and services. Based on deployment type, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small & medium sized enterprises (SMEs) and large enterprises. Based on business function, the market is segmented into sales & marketing, finance, IT, operations and others. Based on industry verticals, the market is segmented into retail, healthcare & life sciences, BFSI, telecom & IT, manufacturing, government, transportation & logistics and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.
Cloud segment is dominating in the market due to their scalability, cost-effectiveness, and ease of integration. Cloud platforms enable businesses of all sizes, including small and medium-sized enterprises, to access advanced analytics tools without the need for extensive infrastructure. Additionally, the growing adoption of cloud technology for various business operations, including data storage and processing, has further fuelled the demand for cloud-based augmented analytics solutions in augmented analytics market. Cloud platforms allow businesses to scale analytics resources based on demand, making it ideal for organizations dealing with fluctuating data loads. Cloud-based augmented analytics solutions enable global collaboration by allowing multiple users to access and analyze data simultaneously.
On-premises is the fastest growing segment in the market. On-premises solutions are preferred by organizations that require greater control over their data and need to comply with strict data privacy regulations. Large corporations in industries such as finance and healthcare often choose on-premises augmented analytics platforms for sensitive data handling. For example, Oracle Analytics offers on-premises solutions for large enterprises, ensuring compliance with industry-specific regulations. In Germany, government reports highlight how local data privacy laws encourage companies to adopt on-premises solutions to safeguard sensitive customer data, particularly in banking and insurance sectors. On-premises deployment reduces latency, enabling faster data processing and analysis.
The BFSI segment holds the major global augmented analytics market share as financial institutions are increasingly relying on data to make real-time decisions, mitigate risks, detect fraud, and ensure regulatory compliance. Augmented analytics solutions help banks and insurance companies streamline processes such as credit scoring, fraud detection, risk assessment, and market analysis, enabling them to gain actionable insights from vast amounts of data. This segment's ongoing digital transformation and the rise of fintech companies contribute significantly to its adoption of augmented analytics. Augmented analytics solutions help BFSI institutions identify fraudulent activities in real-time using predictive analytics. AI-driven insights enable better risk assessment and compliance with regulatory requirements.
Telecom and IT companies are utilizing augmented analytics for network optimisation, predictive maintenance, and customer experience enhancement. Telecom giants like AT&T and Vodafone use AI-powered analytics to optimise network performance and deliver personalised services to customers. The U.S. Federal Communications Commission (FCC) supports AI and machine learning adoption to improve communication infrastructure. In India, the government's push for 5G deployment is also expected to drive the demand for advanced analytics in telecom operations. Augmented analytics helps telecom providers predict network failures and optimize performance through AI-driven insights. These companies use analytics tools to understand customer behavior and improve services, such as offering personalized plans or troubleshooting solutions.
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As per augmented analytics market analysis, North America held the largest share in 2024. The rise in digital adoption and growing competition in the region fuels the market growth. Moreover, the region's capability to adopt new technologies at the earliest, the rise in the amount of digital data, and the increasing number of market players. The market is anticipated to witness a CAGR of 30.9% in the forecast period as the U.S. government is investing in AI and machine learning, creating a favourable environment for the growth of augmented analytics industry. For instance, the Biden administration has launched an AI Talent Surge, aimed at accelerating the hiring of AI professionals across federal agencies. This initiative has resulted in onboarding over 250 AI practitioners to enhance the government's capacity to implement AI technologies effectively, including those related to augmented analytics.
As per augmented analytics market outlook, Asia Pacific to gain a rapid growth rate during the forecast period. The rapid adoption of digital technologies across the countries such as China, India, South Korea, and Japan to propel market growth. The presence of highly populated countries with different demography is driving the need for customer insights using advanced tools. This is expected to boost the Asia Pacific region in the augmented analytics market share. The rapid adoption of digital technologies in Asia-Pacific countries, such as China, India, South Korea, and Japan, is expected to propel market growth in the region.
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Digital Transformation across Industries to Drive Market Growth
Increasing Volume of Complex Business Data
Security Threats to Hamper Market Growth
Lack of Skilled Workforce
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The global augmented analytics industry is highly competitive, driven by the rapid adoption of AI, machine learning, and natural language processing technologies to enhance data analysis and decision-making. Leading companies such as Microsoft, IBM, SAS Institute, Tableau (Salesforce) and others dominate the market, offering complex analytics systems that use advanced algorithms to automate data insights and provide business intelligence like Qlik, Sisense and ThoughtSpot.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, modern businesses need scalable solutions with ever-increasing data volumes. Growing data demands can be accommodated by enhanced analytics platforms. Modern infrastructure, large funding opportunities, a diverse customer base across many industries, a supportive environment for innovation, and the availability of a highly skilled workforce are the factors driving the emergence of augmented analytics software and services. Major growth drivers for the market include increasing volume of complex data and growing adoption of advanced business analytics tools. However, there are restraining factors that may slow down the growth of the augmented analytics market, such as apprehension about technologies replacing humans. Increasing research and development activities in the market, as well as cloud adoption, are expected to support growth in demand for augmented analytics.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 8.95 Billion |
Market size value in 2032 | USD 91.46 Billion |
Growth Rate | 29.4% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Augmented Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Augmented Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Augmented Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Augmented Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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