USD 141.1 billion
Report ID:
SQMIG25L2023 |
Region:
Global |
Published Date: January, 2025
Pages:
177
|Tables:
93
|Figures:
66
Global Athletic Footwear Market size was valued at USD 141.1 billion in 2023 and is poised to grow from USD 148.72 billion in 2024 to USD 226.51 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).
Growing engagement of people in sports and outdoor activities around the world in the wake of rising health consciousness is projected to drive the demand for athletic footwear over the coming years. The surge in popularity of athleisure fashion around the world owing to high adoption by millennials and Gen Z population is also expected to boost sales of athletic footwear in the future. Frequent launches of new products and high investments in product innovation to satisfy evolving consumer preferences are also expected to create an opportune setting for athletic footwear companies going forward. Targeting developing countries such as India, China, and Brazil are expected to offer highly rewarding returns for almost all athletic footwear companies around the world through 2031 and beyond. On the contrary, availability of counterfeit products, pricing sensitivity, supply chain disruptions, and high costs of innovation are expected to impede athletic footwear market growth potential in the long run.
Market snapshot - 2025-2032
Global Market Size
USD 141.1 billion
Largest Segment
Men
Fastest Growth
Women
Growth Rate
5.4% CAGR
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Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
The running shoes segment is forecasted to account for a major chunk of the global athletic footwear market size over the coming years. Increasing interest of people in jogging and running to maintain cardiovascular health and endurance is projected to primarily aid the dominance of this segment. High availability of running shoes in a wide variety of designs and different prices is also expected to contribute to the high revenue share of this segment. High investments in the research and development of novel technologies for improved running performance of shoes and user comfort are also expected to create new business scope via this segment.
Meanwhile, the demand for hiking and trekking shoes is forecasted to increase at a notable pace across the study period and beyond. Growing participation of people in adventure and outdoor activities to stay physically and mentally fit has allowed this segment to offer lucrative opportunities for athletic footwear companies. Comfort and flexibility are key elements for a good hiking and trekking shoe, which is why athletic footwear companies are investing in the development of products that focus on these factors. Rise in popularity of trekking and hiking around the world owing to social media and emphasis of people on reconnecting with nature are also expected to uplift sales of hiking and trekking shoes.
Men are expected to spearhead the global athletic footwear demand outlook in the future. High participation of men in multiple sporting and adventure activities is a key factor promoting the high athletic footwear market share of this segment. Growing emphasis on health and fitness among men and high popularity of the sneaker culture among men are also expected to boost sales of athletic footwear in the long run. Increasing interest of more men in sports activities and preferential treatment for sports footwear among men are also estimated to bring in more revenue for athletic footwear companies going forward.
However, the demand for athletic footwear among women is expected to increase at an impressive pace over the coming years. Increasing participation of women in sports and growing interest of women in fitness and adventure activities are key factors creating new opportunities for athletic footwear providers. Surge in the popularity of social fitness activities such as Zumba and Pilates among women is also a key factor promoting the sales of athletic footwear in this segment. Increasing availability of athleisure fashion products aimed at women and their inclination towards the same are also expected to offer new business scope for athletic footwear suppliers.
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The Asia Pacific region is forecasted to account for a prominent athletic footwear market share going forward. The presence of key athletic footwear manufacturers, availability of cheap labor and raw materials, and rising disposable income are key factors that help the dominance of Asia Pacific. Rising penetration of e-commerce and increasing popularity of sneaker culture and athleisure fashion are also expected to boost sales of athletic footwear in this region. India, China, and Japan are estimated to emerge as the most opportune markets for athletic footwear providers looking to make a mark in the Asia Pacific region.
North America accounts for the second-largest share of the global athletic footwear industry. The presence of top athletic footwear suppliers such as Nike, Puma, and Adidas coupled with a well-established sports culture are contributing to the rising sales of athletic footwear in this region. High consumer spending potential, the presence of developed retail infrastructure, and rapidly evolving fashion trends are all expected to help this region boost revenue for athletic footwear companies going forward. The United States is expected to bring in the most sales of athletic footwear followed by Canada across the forecast period.
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Rising Popularity of Athleisure Fashion
High Participation in Sports and Outdoor Activities
High Availability of Counterfeit Products
Price Sensitivity Making It Difficult for Companies to Boost Sales
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Leading athletic footwear providers should focus on product innovation and new launches to stay competitive in the global competitive landscape. Targeting emerging markets with rising disposable income is expected to be a key strategy for athletic footwear companies in the future. Use of attractive marketing strategies and celebrity endorsements can also help athletic footwear suppliers maximize their revenue generation potential.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per our analysis, increasing disposable income and increasing participation of people in outdoor activities and sports are forecasted to drive up the demand for athletic footwear over the coming years. However, the high availability of counterfeit products and price sensitivity are slated to be key restraints for athletic footwear market growth in the long run. Athletic footwear brands should focus on maximizing their sales via online channels to amplify their revenue generation potential in the long run. Evolving consumer preferences and boom in e-commerce activity are allowing Asia Pacific region to spearhead global revenue generation potential through 2031 and beyond. The use of sustainable materials is expected to be a key athletic footwear market trend for companies looking to make a mark in the future.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 141.1 billion |
Market size value in 2032 | USD 226.51 billion |
Growth Rate | 5.4% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Athletic Footwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Athletic Footwear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Athletic Footwear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Athletic Footwear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Athletic Footwear Market size was valued at USD 140.08 Billion in 2023 and is poised to grow from USD 146.95 Billion in 2024 to USD 215.46 Billion by 2032, growing at a CAGR of 4.9% in the forecast period (2025-2032).
Leading athletic footwear providers should focus on product innovation and new launches to stay competitive in the global competitive landscape. Targeting emerging markets with rising disposable income is expected to be a key strategy for athletic footwear companies in the future. Use of attractive marketing strategies and celebrity endorsements can also help athletic footwear suppliers maximize their revenue generation potential. 'Adidas AG', 'ASICS Corporation', 'Fila Inc.', 'Under Armour, Inc.', 'Lotto Sport Italia S.p.A', 'New Balance Athletics, Inc.', 'Vans, Inc.', 'Nike, Inc.', 'Puma SE', 'Reebok International Ltd.'
The blend of leisure and athletic wear is termed as athleisure fashion, which has gained massive popularity among people around the world. Athletic shoes are versatile for both casual and semi-casual occasions and their high adoption by Gen Z and millennials owing to growing popularity of athleisure fashion is expected to boost revenue generation going forward.
Customization of Shoes: Athletic footwear companies should focus on providing customized footwear and shoes to make the most of their investments. Customers can select from a variety of materials, colors, and designs to create their preferred shoes thereby generating new opportunities in the long run. Personalization and customization add value to a consumer’s purchase which makes them popular athletic footwear market trends.
The Asia Pacific region is forecasted to account for a prominent athletic footwear market share going forward. The presence of key athletic footwear manufacturers, availability of cheap labor and raw materials, and rising disposable income are key factors that help the dominance of Asia Pacific. Rising penetration of e-commerce and increasing popularity of sneaker culture and athleisure fashion are also expected to boost sales of athletic footwear in this region. India, China, and Japan are estimated to emerge as the most opportune markets for athletic footwear providers looking to make a mark in the Asia Pacific region.
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Report ID: SQMIG25L2023
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