USD 141.1 billion
Athletic Footwear Market Size, Share, and Growth Analysis
Athletic Footwear Market By Product Type (Running Shoes, Sports Shoes), By Price-Based (Premium, Mid), By End-User (Men, Women), By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25L2023 |
Region:
Global |
Published Date: January, 2025
Pages:
177
|Tables:
93
|Figures:
66
Format -
Athletic Footwear Market Insights
Global Athletic Footwear Market size was valued at USD 141.1 billion in 2023 and is poised to grow from USD 148.72 billion in 2024 to USD 226.51 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).
Growing engagement of people in sports and outdoor activities around the world in the wake of rising health consciousness is projected to drive the demand for athletic footwear over the coming years. The surge in popularity of athleisure fashion around the world owing to high adoption by millennials and Gen Z population is also expected to boost sales of athletic footwear in the future. Frequent launches of new products and high investments in product innovation to satisfy evolving consumer preferences are also expected to create an opportune setting for athletic footwear companies going forward. Targeting developing countries such as India, China, and Brazil are expected to offer highly rewarding returns for almost all athletic footwear companies around the world through 2031 and beyond. On the contrary, availability of counterfeit products, pricing sensitivity, supply chain disruptions, and high costs of innovation are expected to impede athletic footwear market growth potential in the long run.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Men
Fastest Growth
Women
Growth Rate
5.4% CAGR
Global Athletic Footwear Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Athletic Footwear Market Segments Analysis
Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
The running shoes segment is forecasted to account for a major chunk of the global athletic footwear market size over the coming years. Increasing interest of people in jogging and running to maintain cardiovascular health and endurance is projected to primarily aid the dominance of this segment. High availability of running shoes in a wide variety of designs and different prices is also expected to contribute to the high revenue share of this segment. High investments in the research and development of novel technologies for improved running performance of shoes and user comfort are also expected to create new business scope via this segment.
Meanwhile, the demand for hiking and trekking shoes is forecasted to increase at a notable pace across the study period and beyond. Growing participation of people in adventure and outdoor activities to stay physically and mentally fit has allowed this segment to offer lucrative opportunities for athletic footwear companies. Comfort and flexibility are key elements for a good hiking and trekking shoe, which is why athletic footwear companies are investing in the development of products that focus on these factors. Rise in popularity of trekking and hiking around the world owing to social media and emphasis of people on reconnecting with nature are also expected to uplift sales of hiking and trekking shoes.
Analysis by End User
Men are expected to spearhead the global athletic footwear demand outlook in the future. High participation of men in multiple sporting and adventure activities is a key factor promoting the high athletic footwear market share of this segment. Growing emphasis on health and fitness among men and high popularity of the sneaker culture among men are also expected to boost sales of athletic footwear in the long run. Increasing interest of more men in sports activities and preferential treatment for sports footwear among men are also estimated to bring in more revenue for athletic footwear companies going forward.
However, the demand for athletic footwear among women is expected to increase at an impressive pace over the coming years. Increasing participation of women in sports and growing interest of women in fitness and adventure activities are key factors creating new opportunities for athletic footwear providers. Surge in the popularity of social fitness activities such as Zumba and Pilates among women is also a key factor promoting the sales of athletic footwear in this segment. Increasing availability of athleisure fashion products aimed at women and their inclination towards the same are also expected to offer new business scope for athletic footwear suppliers.
Global Athletic Footwear Market By End User
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Athletic Footwear Market Regional Insights
The Asia Pacific region is forecasted to account for a prominent athletic footwear market share going forward. The presence of key athletic footwear manufacturers, availability of cheap labor and raw materials, and rising disposable income are key factors that help the dominance of Asia Pacific. Rising penetration of e-commerce and increasing popularity of sneaker culture and athleisure fashion are also expected to boost sales of athletic footwear in this region. India, China, and Japan are estimated to emerge as the most opportune markets for athletic footwear providers looking to make a mark in the Asia Pacific region.
North America accounts for the second-largest share of the global athletic footwear industry. The presence of top athletic footwear suppliers such as Nike, Puma, and Adidas coupled with a well-established sports culture are contributing to the rising sales of athletic footwear in this region. High consumer spending potential, the presence of developed retail infrastructure, and rapidly evolving fashion trends are all expected to help this region boost revenue for athletic footwear companies going forward. The United States is expected to bring in the most sales of athletic footwear followed by Canada across the forecast period.
Global Athletic Footwear Market By Region
- Largest
- Fastest
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Athletic Footwear Market Dynamics
Drivers
Rising Popularity of Athleisure Fashion
- The blend of leisure and athletic wear is termed as athleisure fashion, which has gained massive popularity among people around the world. Athletic shoes are versatile for both casual and semi-casual occasions and their high adoption by Gen Z and millennials owing to growing popularity of athleisure fashion is expected to boost revenue generation going forward.
High Participation in Sports and Outdoor Activities
- Increasing health consciousness of people around the world has led to a notable increase in participation in sports and outdoor activities. Athletic shoes provide performance and comfort in these sports activities, which is why an increase in outdoor activity translates to high sales of athletic footwear in the future.
Restraints
High Availability of Counterfeit Products
- The abundance of counterfeit athletic footwear products around the world is a key factor impeding athletic footwear market growth going forward. Availability of cheap counterfeit products hurts brand reputation and reduces sales for original brands thereby hurting the revenue generation scope of all leading athletic footwear suppliers around the world.
Price Sensitivity Making It Difficult for Companies to Boost Sales
- The presence of multiple athletic footwear brands and companies in the global market makes this a highly competitive and price sensitive market. With the majority market share held by companies such as Nike and Puma, all athletic footwear providers need to opt for aggressive strategies to boost their sales and provide robust discounts as well. This extreme price sensitivity can erode profit margins and slow down the sales of athletic footwear going forward.
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Athletic Footwear Market Competitive Landscape
Leading athletic footwear providers should focus on product innovation and new launches to stay competitive in the global competitive landscape. Targeting emerging markets with rising disposable income is expected to be a key strategy for athletic footwear companies in the future. Use of attractive marketing strategies and celebrity endorsements can also help athletic footwear suppliers maximize their revenue generation potential.
Top Players in Athletic Footwear Market
- Nike (USA)
- Adidas (Germany)
- Puma (Germany)
- Under Armour (USA)
- New Balance (USA)
- Skechers (USA)
- ASICS (Japan)
- Reebok (USA)
- VF Corporation (USA)
- Li Ning (China)
- Anta Sports (China)
- Decathlon (France)
- Wolverine World Wide (USA)
- Brooks Running (USA)
- Saucony (USA)
- On Holding AG (Switzerland)
- Hoka (USA)
- Fila (South Korea)
- Mizuno (Japan)
- Columbia Sportswear (USA)
Recent Developments
- In July 2024, On, leading sportswear and footwear company based in Switzerland announced the launch of its new spray-on marathon shoe. The company timed the launch with the Paris Olympics to gain traction and promote the popularity of this new shoe made by the "LightSpray" production method.
- In April 2024, Nike, a leading name in the footwear business announced the launch of a new range of athletic footwear and apparel. Pegasus Premium running shoes featuring the novel Nike Air unit were also among the new products that were launched.
- In August 2023, ASICS, a leading sports goods company from Japan launched the latest edition of its flagship running shoes. The GEL-KAYANO 30 features softgel and other technologies to make it one of the most comfortable and high-performance athletic footwear in the global market.
Athletic Footwear Key Market Trends
- Customization of Shoes: Athletic footwear companies should focus on providing customized footwear and shoes to make the most of their investments. Customers can select from a variety of materials, colors, and designs to create their preferred shoes thereby generating new opportunities in the long run. Personalization and customization add value to a consumer’s purchase which makes them popular athletic footwear market trends.
- Demand for Sustainable Footwear: Growing consumer awareness regarding sustainability is expected to bolster the demand for athletic footwear made from sustainable materials. Manufacturers are focusing on opting for recycled materials, biodegradable components, and eco-friendly production processes to make their products more sustainable and eco-friendlier as consumer preferences change.
Athletic Footwear Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per our analysis, increasing disposable income and increasing participation of people in outdoor activities and sports are forecasted to drive up the demand for athletic footwear over the coming years. However, the high availability of counterfeit products and price sensitivity are slated to be key restraints for athletic footwear market growth in the long run. Athletic footwear brands should focus on maximizing their sales via online channels to amplify their revenue generation potential in the long run. Evolving consumer preferences and boom in e-commerce activity are allowing Asia Pacific region to spearhead global revenue generation potential through 2031 and beyond. The use of sustainable materials is expected to be a key athletic footwear market trend for companies looking to make a mark in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 141.1 billion |
| Market size value in 2032 | USD 226.51 billion |
| Growth Rate | 5.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Athletic Footwear Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Athletic Footwear Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Athletic Footwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Athletic Footwear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Athletic Footwear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Athletic Footwear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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