USD 44.3 billion
Arts and Crafts Market Size, Share, and Growth Analysis
Arts and Crafts Market By Types (Painting & Drawing, Sewing & Fabric), By Application (Personal Use, Commercial Use), By Target Audience (Children’s Crafts, Adult Crafts), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2105 |
Region:
Global |
Published Date: May, 2025
Pages:
197
|Tables:
91
|Figures:
73
Format -
Arts and Crafts Market Insights
Global Arts and Crafts Market size was valued at USD 44.3 billion in 2023 and is poised to grow from USD 47.36 billion in 2024 to USD 80.76 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
Growing demand for arts and crafts is driven by increasing movement towards contemporary designs and increasing demand for handicrafts in various establishments. E-commerce channel penetration has facilitated consumers' convenience to buy art materials. Online retailing is anticipated to propel the product demand. Growing tourism and travel industries are anticipated to provide lucrative opportunities for the global arts and crafts market growth. Handicraft material individualization and rising handicraft demand are anticipated to propel the product demand.
In addition, rising retail & online shopping trends are expected to expand the growth rate of the global arts and crafts industry. Art industry has witnessed immense change over the past few years which has given rise to a growing demand for art supplies. It has led to promoting demand and supply for art supplies and art materials. The online supply of art materials is also expected to propel as it is going to achieve more global arts and crafts market penetration.
- For instance, in 2024, Etsy, an internet-based market that enables independent crafters and artists to sell their products globally, registered a 20% year-over-year increase in sales from its arts and crafts division. This is a sign of the consumer trend towards online shopping for custom and unique craft supplies and finished products.
How Laser Cutters are Transforming the Arts and Crafts Industry?
Through providing accurate and intricate design performance, laser cutters and engravers have profoundly contributed to the arts and crafts sector. Such machines use high-intensity lasers to engrave or cut intricate designs on various materials such as wood, acrylic, leather, and fabrics. Small enterprises and crafters can easily produce customized products owing to the efficiency and accuracy these machines provide, allowing for new opportunities for individual items. With design software that allows designers to quickly and precisely bring digital ideas into existence, this technology is also easy to use.
- For instance, in April 2024, Glowforge launched its Glowforge Plus model, a more sophisticated laser cutter capable of more accurately cutting and engraving designs on a range of materials such as leather, acrylic, and wood. Professional producers and hobbyists alike will find the latest model more comfortable due to its higher speed, improved user interface, and remote access software.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Personal Use
Fastest Growth
Commercial Use
Growth Rate
6.9% CAGR
Global Arts and Crafts Market ($ Bn)
Country Share for North America (%)
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Arts and Crafts Market Segments Analysis
Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children’s Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Why Painting & Drawing Leads the Arts and Crafts Market?
As per the 2024 global arts and crafts market analysis, the most populous category of arts and crafts is painting & drawing, stimulated by professional artists, students, and hobbyists. Underlying supplies such as sketchpads, paints, and markers are always in demand. Sales of introductory painting kits rose strongly in 2024, particularly during the back-to-school and Christmas holidays, by retailers such as Michaels Stores. The versatility of the segment, its educational content, and promotion of wellness and artistic expression for people of all ages are the factors responsible for its popularity.
During the forecast period, the arts & crafts tools segment is expected to have the highest arts and crafts market share. This segment consists of contemporary craft tools like laser engravers, smart paintbrushes, and die-cutting machines. The growth of this segment is being fueled by increasing demand for DIY activities, customization, and small business craft, particularly through channels like Etsy.
Can DIY Culture Sustain Personal Use as the Market Leader?
Based on the 2024 global arts and crafts market forecast, expanding creative interests and healthcare trends are influencing the personal use application category of arts and crafts companies. More than a million people viewed online tutorials on TikTok and YouTube for DIY painting, journaling, and home decor in 2024. By autumn 2024, for instance, the hashtag #arttherapy had been witnessed more than 300 million times, illustrating that people utilize artmaking as one method to dispel mental tensions. Personal crafting materials are also in high demand because of this growing activity.
The expansion of bespoke and handmade product companies is predicted to lead to a significant increase in the commercial use category. Etsy experienced a big spike in new artisan stores opening during 2025, especially for custom stationery and resin. Low barriers to entry and increasing customer orders for customized products are propelling this business trend and increasing the demand for premium arts and crafts materials and hardware.
Global Arts and Crafts Market By Application
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Arts and Crafts Market Regional Insights
How is DIY Culture Fueling Market Leadership in North America?
With its strong DIY culture, social media fads, and wide retail distribution, North America leads the arts and crafts market. Michaels Stores introduced AI-powered product recommendation systems in the US and Canada in 2024 to enhance crafting experiences in engagement and revenue. Schools are increasingly incorporating the arts into STEM education, which is increasing demand from educators and students.
U.S. Arts and Crafts Market
The U.S. has the highest arts and crafts market share due to its booming e-commerce industry. Through Q1 2025, sales on Brooklyn-based Etsy of handcrafted items had grown 12% year over year. With the pandemic, demand, particularly among millennials and Gen Z, for handcrafted home decor and therapeutic art accelerated, driving growth in online platforms for crafting and subscription boxes.
Canada Arts and Crafts Market
The Canada arts and crafts market is anticipated to witness a notable growth during the forecast period. School and community initiatives in Canada have witnessed a rise in demand for art materials. Indigo Books' "Create at Home" monthly craft boxes saw a 9% quarterly rise in 2024. The increase in demand for painting, beading, and textile crafts was further boosted by government support for cultural education and Indigenous crafts.
How are European Markets Being Driven by Sustainability?
Europe is a large contributor that focuses on education and sustainability. Sales of green products increased 18% year on year in 2025 following the introduction by French retailer Cultura of a line of recyclable art supplies. Initial interest is generated by the reality that creating is widely included in school curricula in France and Germany. European markets put great importance on ethical sourcing and handmade creativity, particularly for textiles and paper crafts.
UK Arts and Crafts Market
Leisure activity and retailing are the core of the UK economy. With the major trend for knitting, resin crafting, and scrapbooking on Instagram and TikTok, Hobbycraft saw a 14% increase in online sales early in 2025. Holiday events such as "The Handmade Festival" continue to support the arts, which maintains the demand for products and participation from a diverse variety of demographics. Thus, driving the arts and crafts market in the UK.
France Arts and Crafts Market
With school-organized programs and a culture of handiwork, arts and crafts have proliferated across France. Sales of teaching materials grew by 10% in 2024 due to investments made by the Ministry of Culture to aid the arts in rural schools. Techniques such as dyeing cloth and papier-mâché are traditional and preferred, and ateliers local to the region accommodate these practices.
Germany Arts and Crafts Market
When it comes to sustainable craftsmanship, Germany leads the way. Staedtler launched biodegradable markers in 2025, and its eco-product line experienced a sales growth of 11%. German consumers are eco-friendly and opt for products such as organically grown textiles and recycled paper. Moreover, crafting has been applied in mental health programs, which boosts demand among the elderly and youth.
Why is Asia-Pacific Dominating the Market for Precision Craftsmanship Tools?
With increased disposable incomes, extensive use of digital devices, and arts and crafts in schools, Asia-Pacific leads the way. In 2024, leading online shopping sites Rakuten and Alibaba extended their range of arts and crafts products. Demand for tools and kits has grown with the increase in do-it-yourself and online craft guides among young and old people in China and India, particularly among children and young adults.
South Korea Arts and Crafts Market
Journaling, fan-made items, and miniatures are some of the customized crafts that have increased in popularity due to K-pop and Korean dramas. Demand for calligraphy materials and stationery for decor rose by 16% in South Korea during 2024. Localized art kits for school and hobby use were pushed by online markets such as Coupang, which were particularly trendy among young buyers.
Japan Arts and Crafts Market
Japan boasts a creative and high-end arts and crafts industry. The leading export brands remain Sakura and Tombow. As a result of growing demand for origami and paper craft, Japanese precision cut equipment became globally renowned in 2025. Generational interest in customary and contemporary crafts is encouraged through local events like the Tokyo International Art Fair.
Global Arts and Crafts Market By Geography
- Largest
- Fastest
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Arts and Crafts Market Dynamics
Arts and Crafts Market Drivers
Development of E-Commerce
- One of the significant arts and crafts industry trends is the boom of e-commerce. The convenience of online shopping has raised market penetration, particularly for specialist products. DIY culture, customization, and convenience of home delivery have helped sales of art supplies grow by 20% in 2024 on platforms such as Etsy and Amazon. The online purchasing trend is expected to increase until 2025.
Do-It-Yourself and Crafting Fad
- The arts and crafts market has been fueled by the rising trend of do-it-yourself products and customized handicrafts. Crafting is simpler and trendier now due to social media platforms such as Instagram and TikTok. Pinterest recorded a 25% hike in the search for do-it-yourself (DIY)-related activities during 2024, and YouTube arts and craft videos also recorded a corresponding hike, prompting more individuals to engage in crafting as an activity.
Arts and Crafts Market Restraints
Issues with the Raw Material Supply Chain
- The disruptions to the global supply chain have tested the arts and crafts industry, especially in terms of raw materials such as paper, paints, and fabric. Certain craft supplies experienced a 12% price hike in 2024 due to delays in delivery and the unavailability of eco-friendly parts. Small businesses and artisans who manufacture and sell their products using low-cost raw materials have been affected by this.
High Price Sensitivity in Emerging Markets
- Price sensitivity is an issue in emerging countries such as India and some African countries. The price of art and craft supplies is still a major hindrance even with increased demand. Findings in 2024 indicated that 35% of Southeast Asian buyers believed imported art supplies were too costly, limiting the uptake of better equipment and supplies.
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Arts and Crafts Market Competitive Landscape
Top players in the competitive arts and crafts industry are constantly inventing new and innovative methods of attracting consumers. To appeal to ecologically aware consumers, companies such as Joann, Michaels, and Hobbycraft are increasing their online presence and introducing eco-friendly products. Smaller, specialist companies focus on sustainable craft supplies, but online stores such as Etsy and Amazon remain popular with a broad consumer base. Partnership with DIY experts and influencers has also been one of the primary strategies for expanding audiences.
- The Maker's Loft (USA, founded in 2019): A niche online store named The Maker's Loft unites artists and makers with material for a range of artistic pursuits. Customized, eco-friendly, and handmade goods are the site's forte. A range of creative materials and tools, from paper to paint, to fabric, is offered to artists that value ecologically sound approaches. Sales on the site increased by 25% in 2024 due to an increase in demand for ethical crafting material.
- ArtSnacks (USA, founded in 2013): There is a subscription service known as ArtSnacks that provides thoughtfully curated boxes of superior art supplies. They send special, high-quality supplies that are hard to find in local art supply stores. To inspire artists with new supplies, tools, and techniques, ArtSnacks focuses strongly on sending surprise art kits every month. As of 2024, ArtSnacks had a large following of professional and amateur artists, particularly in the online world.
Top Player’s Company Profiles
- Faber-Castell (Germany)
- Crayola LLC (USA)
- The Michaels Companies, Inc. (USA)
- Jo-Ann Stores, LLC (USA)
- Hobby Lobby (USA)
- Newell Brands (USA)
- FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
- Staedtler Mars GmbH & Co. KG (Germany)
- Etsy, Inc. (USA)
- Winsor & Newton (UK)
- Derwent (UK)
- Mont Marte (Australia)
- Sakura Color Products Corporation (Japan)
- Kokuyo Camlin Ltd. (India)
- Fiskars Group (Finland)
- Cricut, Inc. (USA)
- Formlabs, Inc. (USA)
- Blick Art Materials (USA)
Recent Developments in Arts and Crafts Market
- Sizzix introduced the smart die-cutting machine in February 2025. With this new device, customers can use tablets or smartphones to make their projects by combining it with the Sizzix design software through Bluetooth. Smart machines are favored by do-it-yourselfers because they provide greater accuracy and an efficient creating experience.
- Crayola launched Create & Learn, an AI-based product, in April 2024. The digital feature guides the user through creative projects based on their interest and skill level using machine learning to provide personalized project suggestions. Both kids and adults can utilize this interactive feature, which enhances art education.
- Arteza opened its revolutionary subscription box company in January 2024, enabling customers to choose customized art supplies monthly according to their preferences. Consumers can pick supplies for specific crafts such as drawing, acrylic painting, and watercolor. Since the service can offer the growing need for customized crafting experiences, memberships have grown by 15%.
Arts and Crafts Key Market Trends
- Sustainable and Eco-Friendly Products: Consumers are increasingly interested in utilizing sustainable and eco-friendly art and craft supplies as environmental awareness continues to escalate. Eco-conscious consumers were attracted to Michaels and Hobbycraft's 2024 launch of recyclable paper and biodegradable glue alternatives. With a 15% rise in demand for sustainable materials, the trend is predicted to continue substantial growth of sustainable art and craft supplies through 2025.
- Custom and Personalized Crafts: Since customers were attracted to one-of-a-kind, homemade items, personalization craft and art supplies became more and more popular. As customers looked for ways to make personalized gifts and home decor, sales of personalization art supplies and crafting kits grew by 18% in 2024. As local artisan markets and online stores such as Etsy placed a strong focus on customization, the trend is set to continue through to 2025.
Arts and Crafts Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global arts and crafts market outlook would change at a fast pace due to do-it-yourself tendencies, sustainability, and digital commerce trends. Companies are reacting by releasing customized and environmentally friendly product offerings due to the consumers' repeated demand for customized and sustainable products. Despite challenges such as price sensitivity and supply chain disruptions, the industry is poised to respond to the increasing demand for innovative, interactive activities, and e-commerce plays a central role in this transformation.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 44.3 billion |
| Market size value in 2032 | USD 80.76 billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Arts and Crafts Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Arts and Crafts Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Arts and Crafts Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Arts and Crafts Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Arts and Crafts Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Arts and Crafts Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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