USD 174.4 billion
Anti-counterfeit Packaging Market Size, Share, and Growth Analysis
Anti-counterfeit Packaging Market By Technology (Mass Encoding, Barcodes), By Application (Pharmaceutical, Food & Beverage), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15Q2016 |
Region:
Global |
Published Date: January, 2025
Pages:
192
|Tables:
93
|Figures:
70
Format -
Anti-counterfeit Packaging Market Insights
Anti-counterfeit Packaging Market size was valued at USD 174.4 billion in 2023 and is poised to grow from USD 195.33 billion in 2024 to USD 483.62 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).
Rising government regulations and the emphasis on eliminating counterfeit goods in several developed and developing economies boost market growth. The increasing government support for implementing anti-counterfeit technologies, followed by many favorable policies in food and healthcare packaging, is a major factor driving the market growth.
The need for packaging products from the food & beverage, personal care, and pharmaceutical industries is expected to fuel the expansion of the packaging industry and the market. The demand for anti-counterfeit packaging is also anticipated to rise significantly during the projected period as businesses and governments around the globe step up their efforts to combat counterfeiting activities to protect the brand's reputation and consumer health. Emerging economies are experiencing rapid growth in several important industries, including pharmaceuticals, apparel and clothing, food and beverage, and agriculture. It is a great environment for packaging companies to grow their businesses. Additionally, the covid pandemic saw a significant increase in the sales of pharmaceuticals and personal care items in these countries, which is anticipated to further increase the demand for anti-counterfeit packaging in the coming years. The high upfront costs required for the manufacturing and setup of anti-counterfeiting packaging solutions are the key factor hampering the market growth. Its further results in the easy adoption of counterfeit practices and limits the growth of anti-counterfeit solutions. Less investment in research and development may stifle the growth of the market. In addition, there is a lack of appropriate knowledge and awareness regarding the importance of anti-counterfeiting technologies among consumers. This lack of awareness is responsible for hampering the global anti-counterfeit packaging market growth. Henceforth, the high production and investment cost is further expected to impede the market. The global anti-counterfeit packaging industry is expected to register significant growth on account of the rise in the demand for brand protection solutions for the protection of pharmaceutical products. In addition, ease in product monitoring through the supply chain is expected to drive market growth over the next seven years.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Track & Trace
Fastest Growth
Covert
Growth Rate
12.0% CAGR
Global Anti-counterfeit Packaging Market ($ Bn)
Country Share for North America Region (%)
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Anti-counterfeit Packaging Market Segments Analysis
Global Anti-counterfeit Packaging Market is segmented by Technology, Application and region. Based on Technology, the market is segmented into Mass Encoding, Barcodes, Digital Mass Serialization, Digital Mass Encryption, Radio Frequency Identification (RFID), Holograms, Forensic Markers, Tamper Evidence and Other Technologies. Based on Application, the market is segmented into Pharmaceutical, Food & Beverage, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, Luxury Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Technology
Track & trace dominated the global anti-counterfeit packaging market with a revenue share of 49.0% in 2024 and is expected to witness robust growth with a CAGR of 12.2% during the forecast period. These technologies enable the real-time monitoring of products throughout the supply chain. This segment growth is driven by the increasing demand for supply chain transparency and traceability, especially in the industries where product safety and regulatory compliance are critical. This can be achieved through serialization, barcodes, RFID tags, or QR codes that provide unique identifiers for each product. As per the global anti-counterfeit packaging market analysis, covert is the fastest growing segment. Covert technologies in anti-counterfeit packaging are hidden security features that are not visible to the naked eye, requiring specialized tools or knowledge for verification. These technologies often include security labels, invisible printings, microtext, or embedded markers that can be detected using UV light, special readers, or magnification. Covert solutions are widely used in industries such as pharmaceuticals, electronics, and luxury goods to provide discreet yet robust protection against counterfeiting without alerting counterfeiters to the presence of the security feature. Forensic technology is expected to be one of the most secure anti-counterfeit services owing to the high technologies and high security against copying. DNA, biological and chemical taggants, and isotope ratios are the key examples for the anti-counterfeit packaging market.
Analysis by Application
The pharmaceutical segment accounted for the major revenue share of over 27.0% in 2024 and is expected to witness robust growth with a CAGR of 12.7% during the forecast period. Counterfeit drugs often have no active ingredients, or the ingredients are incorrect or harmful. To prevent this, it is essential to use technology that can certify that a product is indeed the work of a pharmaceutical company. Through this, the pharmaceutical segment can maintain the trust of the consumer and prevent crime. One of the factors influencing the growth in demand for the anti-counterfeiting technologies in packaging is an increase in knowledge of anti-counterfeit packaging and human health & safety. Anti-counterfeit packaging in the pharmaceutical industry ensures the authenticity of medicines, helping to prevent the circulation of fake drugs that could harm patients.
As per the global anti-counterfeit packaging market outlook, the electrical and electronics segment is the fastest growing. The electrical and electronics segment uses anti-counterfeit packaging to ensure the authenticity of products such as gadgets, components, and devices. The growing demand for branded electronic products and the rising risk of counterfeit items in global electronics markets are major drivers for this industry. The electrical and electronics industry is heavily targeted by counterfeiters, as counterfeit components or products can significantly affect product performance, safety, and consumer trust. The industry relies on anti-counterfeit packaging to protect high-value products such as smartphones, computers, and other electronic devices, where counterfeit components may lead to product malfunctions or safety hazards. Consumer safety concerns, product warranty issues, and protection against gray market sales also contribute to the adoption of secure packaging solutions.
Global Anti-counterfeit Packaging Market By Technology (%)
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Anti-counterfeit Packaging Market Regional Insights
North America in the anti-counterfeit packing market dominated the market and accounted for the largest revenue share of over 43.0% in 2024. North America is the dominating region of the global anti-counterfeiting packaging industry. The rapid development of several end-use industries and the presence of key pharmaceutical manufacturers in the U.S. drive regional growth. Moreover, the rising demand for the products enabled the track & trace technology will also foster market growth in the North American region. Furthermore, with projections from AstraZeneca estimating North American sales at USD 706 billion by 2025, the region becomes a prime target for counterfeiters. However, the anti-counterfeit packaging market is set for growth.Asia Pacific is the fastest-growing region and holds the third-largest position. Technological advancements by manufacturers boost regional growth. The region's large population base and growing middle class have created a substantial market for branded products, particularly in sectors like cosmetics, wines & spirits, and fashion. This has simultaneously attracted counterfeiters while pushing legitimate manufacturers to invest in advanced anti-counterfeit packaging solutions. For example, companies such as Samsung and LG have implemented sophisticated track-and-trace systems and tamper-evident packaging for their electronics products. Higher levels of awareness have led directly to higher levels of adoption by business owners. This has also increased demand for existing products and innovations moving forward.
Global Anti-counterfeit Packaging Market By Geography
- Largest
- Fastest
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Anti-counterfeit Packaging Market Dynamics
Anti-counterfeit Packaging Market Drivers
Rise in Pharmaceutical Crime
- Growing criminal activity has increased the demand for advanced anti-counterfeit packaging solutions. The threat of counterfeit drugs is growing with pharmacies operating online, selling illegal or counterfeit medications. However, digital verification tools and unique identifying codes in anti-counterfeit packaging assist customers and regulatory agencies in confirming the legitimacy of products.
Increase In the Number of Counterfeit Products
- The key factors influencing the market are the rising incidence of imitation goods, the importance of safety and security, and government initiatives to combat counterfeiting. Businesses can protect their products from being misrepresented as belonging to competing companies by employing anti-counterfeit packaging. For instance, high-end clothing firms imprint their logos on their apparel to prevent similar situations.
Anti-counterfeit Packaging Market Restraints
Significant Initial Investment
- The high barrier to entry for new competitors comes from the large capital expenditure required for anti-counterfeit technologies. This is primarily due to the high cost of the cutting-edge technologies needed to ensure product authenticity. These technologies’ initial and ongoing costs are high, making them more financially demanding. Emerging companies may need to invest in reliable systems and even acquire their fleet of vehicles to ensure safe and timely delivery, especially in the critical pharmaceutical sector, increasing overall costs.
High R&D Investment
- Companies in the anti-counterfeit packaging industry must invest heavily in research and development to drive innovation and enhance their goods and solutions. Smaller businesses sometimes face difficulties obtaining the expertise and capital required for these expenditures. Companies must prioritize these expenditures to mitigate financial risks and strengthen their market position, with the increasing demand for authentic products and a heightened focus on brand protection.
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Anti-counterfeit Packaging Market Competitive Landscape
The global anti-counterfeit packaging industry is highly competitive, with many global and regional players trying to meet the growing demand for safe and authentic packaging solutions. Key players in this market include 3M Company, SICPA Holding SA, Authentix, Zebra Technologies, and OpSec Security. These companies are investing in new technologies such as holography, RFID, QR codes and barcode systems to create advanced anti-counterfeiting solutions.
Top Players in Anti-counterfeit Packaging Market
- Avery Dennison Corporation (United States)
- 3M Company (United States)
- CCL Industries Inc. (Canada)
- DuPont (United States)
- Zebra Technologies Corporation (United States)
- SATO Holdings Corporation (Japan)
- SICPA Holding SA (Switzerland)
- Applied DNA Sciences (United States)
- Authentix (United States)
- AlpVision SA (Switzerland)
- Amcor Plc (Switzerland)
- Markem-Imaje (Switzerland)
- ACG Group (India)
- Tesa SE (Germany)
- HID Global Corporation (United States)
- DigiSeal Inc. (United States)
- BrandProtect GmbH (Germany)
- 3D AG (Switzerland)
- Huhtamaki (Finland)
Recent Developments
- In November 2022, Holostic India launched OptaShield, an advanced anti-counterfeit security product, at Label India Expo 2022.
- In September 2022, UbiQD, Inc., a New Mexico-based nanotechnology company, and SICPA HOLDING SA announced the expansion of their partnership focused on the developing resistant security inks counterfeit using UbiQD's advanced quantum dot technology.
- In June 2022, Exxon Mobil Corp. launched a new lubricant under the "Mobil Super" brand, with enhanced packaging that incorporates a QR-code-based anti-counterfeiting system.
Anti-counterfeit Packaging Key Market Trends
- Rising Customized Solutions and Adaptability across Various Industries: As anti-counterfeit packaging may be customized to meet the unique requirements of different industries; it offers tremendous growth prospects. Luxury goods producers combat counterfeit goods by utilizing cutting-edge authentication elements like holographic labels and distinctive serial numbers, protecting their brand's reputation and customers' trust.
- Growing Demand from Emerging Markets: Urbanization, an increase in the number of middle-class people, and increased disposable incomes will all contribute to a rise in demand for the anti-counterfeit packaging. Emerging economies such as the China and India are creating new opportunities for the anti-counterfeit packaging sector. In China and India, internet sales have considerably expanded. The world is now more susceptible to counterfeiting due to the volume of items that the same number of people carry and handle every day.
Anti-counterfeit Packaging Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the primary driver of the market is the rising global concern over product counterfeiting, particularly in pharmaceuticals, luxury goods, and consumer electronics. North America is poised to command a major share in the anti-counterfeiting packaging market, fueled by unwavering commitment to research and development. With technological advances, the market is driven by an increased emphasis on brand protection. High setup and innovation costs associated with producing anti-counterfeit packaging discourage potential customers and new entrants from accepting the anti-counterfeit solutions, slowing the market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 174.4 billion |
| Market size value in 2032 | USD 483.62 billion |
| Growth Rate | 12.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Anti-counterfeit Packaging Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Anti-counterfeit Packaging Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Anti-counterfeit Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Anti-counterfeit Packaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Anti-counterfeit Packaging Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Anti-counterfeit Packaging Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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