Anionic Surfactants Market Size, Share, and Growth Analysis

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Anionic Surfactants Market By Type (Linear Alkylbenzene Sulfonate, Lignosulfonate), By Application (Home Care, Personal Care), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35A2994 | Region: Global | Published Date: January, 2025
Pages: 191 |Tables: 59 |Figures: 80

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Anionic Surfactants Market Insights

Global Anionic Surfactants Market size was valued at USD 20.7 billion in 2023 and is poised to grow from USD 21.78 billion in 2024 to USD 32.67 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032). 

There is widespread use of anionic surfactants in household and personal care product industry. One of the primary sectors where anionic surfactants play a crucial role in the formulation of cleaning products.

Surging usage in home as well as personal care, textile, and food & beverage industries are probable to have an affirmative effect on the market growth. Various developments within these sectors are anticipated to optimistically impact the market during the forecast period. It is further added to cleaning agents, such as detergent, owing to particular properties permitting them as dispersing agents, wetting, washing, and emulsifying. They are also utilized as an ingredient in lubricants such as shaving creams for the effortless eradication of hair. Moreover, growing consciousness in terms of personal hygiene and living style is progressively developing the product's demand, thereby driving the global anionic surfactants market growth.

However, due to the growing concern for the protection of the environment and human well-being, policymakers and surface producers are focusing on all applications going towards green and sustainable products. This has resulted in a strong demand for renewable products which present a marginal danger to the ecosystem unlike industrial petroleum products, which are naturally toxic and bio-accumulative in the marine world. Therefore, producers are eager to respond to the increasing evolution of their products by using environmentally friendly solutions. The development of demand for anionic surfactants is supposed to be limited due to growing environmental problems around the world.

Market snapshot - 2025-2032

Global Market Size

USD 20.7 billion

Largest Segment

Linear Alkylbenzene Sulfonate

Fastest Growth

Lignosulfonates

Growth Rate

5.2% CAGR

Global Anionic Surfactants Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Anionic Surfactants Market Segments Analysis

Global Anionic Surfactants Market is segmented by Type, Application and region. Based on Type, the market is segmented into Linear Alkylbenzene Sulfonate, Lignosulfonate, Alcohol Ether Sulfates/Fatty Alcohol Sulfates, Alkyl Sulfates/Ether Sulfates, Sarcosinates, Alpha Olefin Sulfonates, Phosphate Esters, Alkyl Naphthalene Sulfonates and Others. Based on Application, the market is segmented into Home Care, Personal Care, Oil & Gas, Construction and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Analysis by Type

As per global anionic surfactants market outlook, the linear alkylbenzene sulfonate segment dominated the market, accounting for the largest market revenue share due to its versatile and efficient cleaning properties. LAS is particularly prized for its ability to generate stable and abundant foam, enhancing the visual appeal and consumer experience of cleaning and personal care products. Its compatibility with various water hardness levels and stability in both acidic and alkaline conditions further contribute to its widespread adoption. The cost-effectiveness of LAS compared to some alternatives also positions it as a preferred choice for manufacturers seeking economical solutions without compromising on performance.

As per global anionic surfactants market analysis, the lignosulfonates segment is the fastest growing in the market holds a significant role in the anionic surfactants market due to its eco-friendly nature, versatility, and cost-effectiveness. Derived from lignin, a natural polymer found in wood, lignosulfonates are widely used across various industries as dispersing agents, binders, and emulsifiers. Their unique properties and sustainable origin make them a crucial component of the market. Lignosulfonates are biodegradable and derived from renewable resources, making them an environmentally friendly alternative to synthetic anionic surfactants. This aligns with the growing demand for sustainable products across industries.

Analysis by Application

As per global anionic surfactants market outlook, the home care segment dominated the market due to the immense usage of surfactants in home care products like laundry detergents, dishwashing liquids, and surface cleaners. This is because surfactants in these products have efficient performance in the removal of dirt, grease, and stains. Thus, it becomes very important to have this ingredient at home to maintain cleanliness and hygiene. High demand for effective but economical cleaning solutions establishes the pre-eminence of surfactants within the home care segment.

The personal care segment is the fastest growing in the market due to rising consumer demand for newly developed and improved personal care products and cosmetics drives this segment's growth. These, allowing for rich lathers to be created, improving texture, and providing emulsification of ingredients, are vastly used in shampoos, body cleansers, and face cleansers. This current drift in personal care formulation toward more naturally derived and mild surfactants is thus fuelled by the consumer's preference for gentle and eco-friendly products, thereby further accelerating the growth in this segment. As the personal care industry continues to innovate and introduce new products, the demand for specialty surfactants rises in tandem.

Global Anionic Surfactants Market By Type (%)

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Anionic Surfactants Market Regional Insights

Asia-Pacific dominated the anionic surfactants market due to rapid growth, powered by the rising middle class, increasing awareness about hygiene and personal care, and growing demand for eco-friendly and sustainable products. Another case supporting the rise in surfactant consumption comes from the growth in end-use industries such as textiles, food and beverages, and agrochemicals. Government initiatives promoting industrial growth and foreign investments in the region are also tending to accelerate the development and adoption of cutting-edge technologies relating to surfactants. This has been a major driving force in the surfactants market of the Asia-Pacific region, because it has undergone several transitions in the years and ensured notably consistent growth.

North America is expected to hold a significant share in the market attributed to the region's rapid industrialization and rising disposable income. The increasing number of manufacturers of bio-based surfactants due to the feasible economic status of countries in the region is driving the market. Growing demand for homecare and cosmetics products, and changes in consumer lifestyle, shall drive the market size in this region. Many producers such as Chevron, Dow, and Formosa Plastics have increased their production of ethylene oxide, among which 23% of purified ethylene grade is used to produce surfactants.

Global Anionic Surfactants Market By Geography
  • Largest
  • Fastest

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Anionic Surfactants Market Dynamics

Drivers

Increasing Demand for Various Surfactants Applications

  • The escalating demand for surfactants across diverse sectors, including home care, personal care, textiles, food & beverages, industrial & institutional cleaning, and plastics, catalyzes market growth due to their versatile properties and applications. Surfactants serve as a key ingredient in home care products, such as detergents and cleaners, facilitating the removal of dirt and grease from various surfaces. Their ability to reduce surface tension enables effective wetting and emulsification, enhancing cleaning efficacy.

Increasing Demand for Green and Bio-based Surfactant Products

  • The growing demand for sustainable technologies has led to the adoption of substitutes in petroleum-based synthetic products. Bio-surfactants have several potential applications across the products, such as emulsifying agents, biocides for sulfate-reducing bacteria, anticorrosive, and many other innovative applications. They are used in industries such as home care, industrial cleaning, food & beverages, and others due to versatility and efficiency.

Restraints

High Costs

  • Raw material costs are fluctuating as a result of environmental concerns and crude oil prices. The negative consequences of surfactants on the environment, such as degradability and toxicity, have an impact on raw material pricing. Several regional administrations have mandatory environmental and resource protection regulations. Material costs and technological limits in commercial petroleum production during the forecast period are likely to stymie market expansion.

Volatility in Raw Material Prices to Hinder Growth

  • The price of raw materials is volatile owing to the environmental concerns coupled with crude oil prices. The ill-effects of surfactants over the environment such as degradability and toxicity affect the prices of raw material. Various regional governments have mandated regulations for environmental protection and use of resources. Low raw material prices and technological constraints in the commercial production of petroleum products are expected to hinder market growth during the forecast period.

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Anionic Surfactants Market Competitive Landscape

The global anionic surfactants industry is highly competitive, with a strong presence of global and regional players vying for market share. Key market participants such as BASF SE, Dow Inc., Croda International, Clariant AG, and Stepan Company dominate the industry through extensive product offerings, technological advancements, and robust global distribution networks. These companies focus on producing high-performance anionic surfactants tailored for various applications such as detergents, personal care, agriculture, and industrial cleaning.

Top Players in Anionic Surfactants Market

  • Croda International (United Kingdom) 
  • Stepan Company (United States) 
  • SNF Floerger (France) 
  • Galaxy Surfactants (India) 
  • Solvay (Belgium) 
  • BASF (Germany) 
  • Clariant (Switzerland) 
  • Evonik Industries (Germany) 
  • Huntsman Corporation (United States) 
  • Kao Corporation (Japan) 
  • Sasol (South Africa) 
  • Dow Chemical Company (United States) 
  • AkzoNobel (Netherlands) 
  • Arkema (France) 
  • Lubrizol Corporation (United States) 
  • Nouryon (Netherlands) 
  • Ashland Global Holdings (United States) 
  • Lonza Group (Switzerland) 
  • Wacker Chemie (Germany) 
  • Mitsubishi Chemical Corporation (Japan) 

Recent Developments

  • In July 2024, Godrej Industries strengthened its position in the chemicals sector through the acquisition of a Gujarat-based company, Shree Vallabh Chemicals' Ethoxylation Unit II. This strategic move will enhance the company's capabilities in oleochemicals, surfactants, specialties, and biotech, particularly in ethoxylation technology.
  • In April 2024, Nouryon, a global specialty chemicals leader, announced the launch of a new biodegradable personal care technology, Structure M3 co-surfactant at the 2024 in-cosmetics Global event in Paris, France.
  • In April 2024, AmphiStar, a Ghent-based biotech startup, secures USD 6.5 million to launch eco-friendly and cost-effective biosurfactants derived from waste materials.

Anionic Surfactants Key Market Trends

Anionic Surfactants Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to SkyQuest analysis, the increased demand for the product from numerous applications such as home care, textiles, and food & beverage will drive the worldwide market forward. Home care application is one of the primary reasons driving the market, owing to increased consumer hygiene concerns. The product provides great infection prevention and prevents illness transmission. Rising demand for sanitizers, detergents, cleaning products, shampoo, and hand soap will drive market expansion. High consumption potential, growing production capacity, competitive manufacturing costs and strong economic growth are the main market drivers in the region. This dominance of the Asia-Pacific is mainly due to population growth and improved lifestyles in each financial stratum.

Report Metric Details
Market size value in 2023 USD 20.7 billion
Market size value in 2032 USD 32.67 billion
Growth Rate 5.2%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Linear Alkylbenzene Sulfonate
    • Lignosulfonate
    • Alcohol Ether Sulfates/Fatty Alcohol Sulfates
    • Alkyl Sulfates/Ether Sulfates
    • Sarcosinates
    • Alpha Olefin Sulfonates
    • Phosphate Esters
    • Alkyl Naphthalene Sulfonates
    • Others (Methyl Ester Sulfonates
    • Isethionates
    • Taurates
    • Sulfosuccinates)
  • Application
    • Home Care
    • Personal Care
    • Oil & Gas
    • Construction
    • Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Croda International (United Kingdom) 
  • Stepan Company (United States) 
  • SNF Floerger (France) 
  • Galaxy Surfactants (India) 
  • Solvay (Belgium) 
  • BASF (Germany) 
  • Clariant (Switzerland) 
  • Evonik Industries (Germany) 
  • Huntsman Corporation (United States) 
  • Kao Corporation (Japan) 
  • Sasol (South Africa) 
  • Dow Chemical Company (United States) 
  • AkzoNobel (Netherlands) 
  • Arkema (France) 
  • Lubrizol Corporation (United States) 
  • Nouryon (Netherlands) 
  • Ashland Global Holdings (United States) 
  • Lonza Group (Switzerland) 
  • Wacker Chemie (Germany) 
  • Mitsubishi Chemical Corporation (Japan) 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Anionic Surfactants Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Anionic Surfactants Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Anionic Surfactants Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Anionic Surfactants Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Anionic Surfactants Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

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Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

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FAQs

Global Anionic Surfactants Market size was valued at USD 21.10 Billion in 2023 and is poised to grow from USD 22.26 Billion in 2024 to USD 34.16 Billion by 2032, growing at a CAGR of 5.5% in the forecast period (2025-2032).

The global anionic surfactants industry is highly competitive, with a strong presence of global and regional players vying for market share. Key market participants such as BASF SE, Dow Inc., Croda International, Clariant AG, and Stepan Company dominate the industry through extensive product offerings, technological advancements, and robust global distribution networks. These companies focus on producing high-performance anionic surfactants tailored for various applications such as detergents, personal care, agriculture, and industrial cleaning. 'BASF SE (Germany) ', 'Nouryon (Netherlands) ', 'Evonik Industries AG (Germany) ', 'Stepan Company (US) ', 'Solvay S.A. (Belgium) ', 'Dow Inc. (US) ', 'Clariant AG (Switzerland) ', 'Indorama Ventures Public Company Limited (Thailand) ', 'Ashland Inc. (US) ', 'KAO Corporation (Japan) ', 'Croda International PLC (UK) ', 'Aarti Industries Limited (India) ', 'ADEKA Corporation (Japan) ', 'AK ChemTech Co., Ltd. (South Korea) ', 'ALZO International Inc. (US) ', 'Arkema (France) ', 'Bayer AG (Germany) ', 'Cargill, Incorporated (US) ', 'CEPSA (Spain) ', 'Colonial Chemical Inc. (US) ', 'EOC Group (Belgium) ', 'ENASPOL A.S. (Czech Republic) ', 'Galaxy Surfactants Ltd. (India) ', 'Innospec Inc. (US) ', 'KLK Oleo (Malaysia) '

The escalating demand for surfactants across diverse sectors, including home care, personal care, textiles, food & beverages, industrial & institutional cleaning, and plastics, catalyzes market growth due to their versatile properties and applications. Surfactants serve as a key ingredient in home care products, such as detergents and cleaners, facilitating the removal of dirt and grease from various surfaces. Their ability to reduce surface tension enables effective wetting and emulsification, enhancing cleaning efficacy.

Shift Towards Eco-Friendly and Biodegradable Surfactants: With increasing environmental awareness and stringent regulations on chemical usage, there is a significant shift toward eco-friendly and biodegradable anionic surfactants. Manufacturers are focusing on developing sustainable alternatives, such as bio-based surfactants derived from renewable resources, to reduce the ecological impact. This trend is particularly prominent in industries like personal care, detergents, and cleaning products, where consumers are prioritizing sustainability.

Asia-Pacific dominated the anionic surfactants market due to rapid growth, powered by the rising middle class, increasing awareness about hygiene and personal care, and growing demand for eco-friendly and sustainable products. Another case supporting the rise in surfactant consumption comes from the growth in end-use industries such as textiles, food and beverages, and agrochemicals. Government initiatives promoting industrial growth and foreign investments in the region are also tending to accelerate the development and adoption of cutting-edge technologies relating to surfactants. This has been a major driving force in the surfactants market of the Asia-Pacific region, because it has undergone several transitions in the years and ensured notably consistent growth.

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