USD 3.5 billion
Action Camera Market Size, Share, and Growth Analysis
Action Camera Market By Type (Box Style, Cube Style), By Resolution (Ultra HD, Full HD), By Technology (Ultra HD, Full HD), By Distribution Channel, By Application, By End-User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25E2082 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
173
|Figures:
79
Format -
Action Camera Market Insights
Action Camera Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 9.78 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).
Action cameras are small and light, comfortable to wear, portable, and mountable for recording action videos. To photograph and record high-definition videos, the action cameras can be mounted to almost anything, including surfboards, bicycles, body parts, and skateboards. Adventure has become an important part of modern travel and expedition. Consumer lifestyles have shifted to be more active and healthier, as evidenced by the rapid growth of adventure tourism. The majority of action videos and photos are captured with an action camera and shared on social media platforms, blogs, and other travel websites. The market for action cameras is expected to grow significantly due to the numerous advantages over conventional point-and-shoot or DSLR cameras. The various advantages include the ability to record 4k videos in high quality without any hassle, the compact size, the capability to capture multiple angles in sports activities such as surfers and skiing, as well as the ability to use it as a car dashboard camera.
The videos shot on cameras and lenses are designed to provide viewers with a first-person perspective. This is piquing viewers' interest because they can form their views about activities like surfing, rock climbing, and skiing. Because of the small size and excellent 'point of view' feature of action cameras, people have been able to capture and share their adventures on social media platforms. Because of their waterproof nature and specialized design, action cameras are useful for working in extreme weather and underwater excursions, in addition to being simple and small. This demand is propelling the sale of action cameras.
The action camera has several features, including wide angle capture, amazing image quality, 4k+ resolution, waterproof specifications, and stable footage. The novel action camera innovation products are affordable and packed with a slew of exciting features, and are expected to fuel the global action camera market growth.
US Action Camera Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
12.1% CAGR
Global Action Camera Market ($ Bn)
Country Share for North America Region (%)
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Action Camera Market Segments Analysis
Global Action Camera Market is segmented by Type, Resolution, Technology, Distribution Channel, Application, End-User and region. Based on Type, the market is segmented into Box Style, Cube Style, Bullet Style, Periscope and 360 Degree. Based on Resolution, the market is segmented into Ultra HD, Full HD and Standard Resolution. Based on Technology, the market is segmented into Ultra HD, Full HD, HD and SD. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Sports, Recreational Activities, Emergency Services and Others. Based on End-User, the market is segmented into Personal and Professional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Action Camera Market Analysis by Distribution Channel
Offline channels account for the largest share of the action camera market because customers prefer to inspect the equipment and its characteristics in aperson. High consumerism is prevalent in consumer trends. The growing need for channel partners to streamline sales strategy has a significant impact on the business. Furthermore, the retail industry has a high customer retention rate due to the availability of aftermarket service at a low cost. Retail channels may also sell both accessories and cameras, or they may specialize in one or the other.
Because of the rise in e-commerce and the growing popularity of online purchases, online channels are expected to have a positive impact over the forecast period. Attractive and functional graphics that demonstrate cutting-edge products appeal to online users, influencing first-time online buyers' purchasing decisions. Furthermore, online discounts and offers during the holiday season are likely to fuel a surge in online sales. Furthermore, e-commerce is a growing domain in the lens industry, implying that robust growth opportunities will exist during the forecast period.
Global Action Camera Market By Distribution Channel
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Action Camera Market Regional Insights
During the forecast period, North America is expected to have the largest market share. The United States is a significant contributor to the region's action camera market growth, the region's high disposable income, and the growing popularity of adventurous activities such as sky diving, bungee jumping, and boating. The media coverage of adventure sports is a thriving industry in the United States, as the regional market sees a rise in demand for a camera systems with large storage capacities. Furthermore, significant investments in R&D activities aimed at the creation of advanced versions are supporting regional growth. Furthermore, the major trend observed in the United States that affects the market in the region is a shift in consumer behavior from digital to action cameras.
Global Action Camera Market By Region
- Largest
- Fastest
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Action Camera Market Dynamics
Action Camera Market Driver
The growing use of social media platforms is propelling the action camera market
- Social media is increasingly being used as a platform for numerous marketing and promotional activities, such as sharing photos and streaming videos. Social media is widely acknowledged as a rich source of data that brands can study and use to determine customer needs and trends. The trend of sharing videos and photos with friends and followers is growing with the rapid expansion of social networking sites such as Facebook, Instagram, Twitter, and others. This is the primary reason for the expansion of the action camera market size over the upcoming year.
The Use of Smart Cameras in Adventure Activities is Growing
- The complexity of device handling with too many accessories can influence first-time users' purchasing decisions. Complex system settings may deter a first-time user from exploring the device. Pricing is another factor that creates constraints and influences market trends, as smartphones with advanced lens features are now available at an affordable price. As a result, market vendors have introduced low-cost, durable, waterproof, weather-resistant, and compact design action cameras to capture the attention of consumers. These factors are expected to increase the action camera market share in the forecast year.
Action Camera Market Restraint
Concerns about handling too many accessories and high prices are expected to stymie market growth.
- The complexity of device handling with several accessories can influence first-time users' purchasing decisions. Complex system settings may deter a first-time user from considering the device. Pricing is yet another factor that creates constraints and influences market trends, as gadgets with advanced lens features are now available for a reasonable price. As a result, market players have introduced low-cost, durable, waterproof, weather-resistant, and compact design action cameras to capture the attention of consumers.
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Action Camera Market Competitive Landscape
The global market is differentiated by the presence of a significant number of market participants. The key strategy adopted in recent years by the market's prominent players has been the launch of new products. However, in order to capitalize on the strategic initiatives, several players have begun providing cloud storage services for action cameras. For instance, FeiyuTech introduced the FeiyuPocket 2S and FeiyuPocket 2, two new portable gimbal cameras with eye-catching features for videographers. The FeiyuPocket2S is the flashier of the two, with a magnetically detachable head and handles that allow users to experiment with a variety of shooting angles. Its magnetic features also allow it to be worn and mounted, expanding the possibilities for action camera-style POV shooting and making it a useful helmet camera option.
Top Players in Action Camera Market
- GoPro (US)
- Insta360 (China)
- DJI (China)
- Sony (Japan)
- Olympus (Japan)
- Ricoh (Japan)
- Garmin (Switzerland)
- Polaroid (US)
- Yi Technology (China)
- SJCAM (China)
- Akaso (China)
- Campark (China)
- Apeman (China)
- Crosstour (China)
- Veho (UK)
- Rollei (Germany)
- Kodak (US)
- Drift Innovation (UK)
- TomTom (Netherlands)
Action Camera Market Recent Development
- In May 2022, The Hero Group's technology company, Hero Electronix, released the Qubo Smart Dash Cam with artificial intelligence. It has a built-in 6-axis G-sensor that can detect a sudden shake or collision and record it in the event file, which is accessible via a mobile app for both Android and iOS. It is simple to install on the dashboard and can record photos and videos while driving.
- In March 2022, Insta360 introduced the ONE RS, a three-lens action camera with a starting price of US$299.99. The ONE RS is a new action camera that comes in a variety of editions. It is positioned as a competitor to the DJI Action 2 and GoPro Hero 10 Black.
- In October 2021, The Brave 8 is the latest addition to AKASO Tech LLC's Brave line of action cameras. The AKASO Brave 8 series action camera is the first to use innovative technology and high performance to directly impact the high-end action camera market, which includes offerings from market players such as GoPro and DJI. The Brave 8 series will provide consumers worldwide with an innovative and tough brand image.
Action Camera Key Market Trends
- The rise in extreme sports events, vacations, and music festivals is propelling the action camera market forward. Action cameras are commonly used to record sporting events, vacation musical events, and a variety of other activities such as surfers, roller skating, snowboarding, lifting, bungee jumping, bicycle racing, biking, and other sports. Because of its fixed point-and-shoot model, an action camera is more convenient than a DSLR (digital single-lens reflex camera). They can be placed anywhere to capture high-quality videos and photos, from a dashboard to underwater. Because of the increase in extreme sports events, vacations, and music festivals, there will be a significant demand for action cameras. According to the 2021 Holiday Travel Survey conducted by a US-based travel planner, The Vacationer, to find the number of Americans who will make the journey this starting come holiday period (Thanksgiving and late December holidays), nearer to 63% of all Americans aged 18 or older (161 million adults) are expected to travel for at least one holiday in 2021, representing a 37% increase over last year's survey. It demonstrates that the number of holidays is increasing. As a result, the rise in extreme sports events, vacations, and music festivals is expected to fuel the growth of the action camera market.
Action Camera Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, we found that the Consumer electronics industry evolution, such as sensor miniaturization and widespread use of smart gadgets, is expected to boost the market growth. The market has been driven by features such as mobility, comfortability, compactness, and versatility. The new generation of action cameras on the market frequently include add-ons that enable Wi-Fi and other capabilities that connect action camera users to other devices. These factors are expected to support our analysis of the action camera market forecast.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.5 billion |
| Market size value in 2032 | USD 9.78 billion |
| Growth Rate | 12.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Action Camera Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Action Camera Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Action Camera Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Action Camera Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Action Camera Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Action Camera Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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