Global A2 Milk Market

A2 Milk Market Size, Share, Growth Analysis, By Product(Liquid and Powder), By Packaging(Cartons, Bottles), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2220 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 60 |Figures: 77

A2 Milk Market Insights

Global A2 Milk Market size was valued at USD 2.90 billion in 2022 and is poised to grow from USD 3.44 billion in 2023 to USD 13.36 billion by 2031, at a CAGR of 18.5% during the forecast period (2024-2031).

A2 milk is a type of cow's milk that lacks a type of -casein polypeptide known as A1 and primarily contains the A2 form. A2 milk is 12% higher in protein, 25% higher in vitamin A, 15% higher in calcium, 33% higher in vitamin D, and 30% higher in cream. Furthermore, studies on A2 milk consumption have revealed that regular drinking of A2 milk can help to slow down muscle catabolism, hence increasing muscular recovery. Milk from Guernsey, Jersey, and Asian cows, for example, are high in A2 beta casein. A2 milk contains beta casein protein, which differs by one amino acid at the 67th position in amino acid chains. When A1 milk is compared to A2 milk, A2 milk is better absorbed than A1. The intestine digests A1, and an enzyme produces the peptide beta-casomorphin-7 (BCM-7) from the A1-casein variant. The opioid peptide protein beta-casomorphin (BCM) has been linked to stomach discomfort, lactose intolerance, and other gastrointestinal issues, and it is thought to be linked to an increased risk of type 1 diabetes and heart disease. The A2 -casein version does not induce such discomfort and is hence preferable to A1.

A2 milk has a high nutritional content, which is necessary for an infant's growth. A2 milk has health benefits due to its high protein content, easily digestible characteristics, high calcium content, vital vitamins and minerals, and lack of antibiotics and hormones. A2 milk contains 12% more protein, 25% more vitamin A, 15% more calcium, 33% more vitamin D, and 30% more healthy fat. As a result, it is widely employed in the production of infant formula, assisting in the growth of the A2 milk industry.  Milk is an essential dietary staple and an essential component of baby meals. Milk containing A1 beta casein has been reported to raise levels of BCM-7 in babies, which has been associated with a variety of stomach ailments. A2 milk digestion, on the other hand, produces smaller quantities of BCM-7. As a result, A2 milk is widely chosen in newborn formulas by baby food makers, resulting in increased demand for A2 milk, which will support market growth in the approaching years.

US A2 Milk Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.90 billion

Largest Segment

Liquid

Fastest Growth

Powder

Growth Rate

18.5% CAGR

Global A2 Milk Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global A2 Milk Market By Product ($ Bn)
Global A2 Milk Market By Product (%)

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A2 Milk Market Segmental Analysis

Global A2 Milk Market is segmented on the basis of product, packaging and region. By product, the market is segmented into liquid and powder. By packaging, the market is segmented into cartons and bottles. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

A2 Milk Market Analysis by Packaging

According to estimates, the cartons segment would account for more than 60% of the worldwide A2 milk market by 2022. Since carton packing protects and gives longer product content durability, it is safer and more practical for storing food. Carton weighs less, which reduces the cost of transportation. Due to the substantial need for rigid packaging in the dairy products industry around the world, the carton segment contributed the most to market revenue globally.

A2 Milk s are Additionally, the bottles market is anticipated to grow with the second-highest CAGR of 18.1%. Milk containers can be made of glass or plastic. The milkman often delivers freshly made milk in bottles. Refilling bottles allows for more uses. Additionally, it is anticipated that the segmental share would increase during the forecast period due to the increased demand for practical packaging solutions in the dairy beverages sector.

A2 Milk Market Analysis by Product

Over 70% of the market's sales in 2022 came from the liquid category, which led the industry. Fresh milk is preferred by consumers because it provides nutrients including calcium, vitamins, and proteins. As a result of their convenience and widespread consumption, liquid products contributed more to market income.

With a CAGR of 18.9%, the powder market is anticipated to grow the fastest. Additionally, the segmental market is anticipated to have considerable increase due to the growing use of A2 milk in powder form in infant formula. Powder is becoming more and more in demand for a variety of uses, including confectionery, baked pastries, and salty goods. Low moisture level in the powder improves durability and extends storage time.

Global A2 Milk Market By Product , 2023 (%)

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A2 Milk Market Regional Insights

With a revenue share of over 50.0% in 2022 and an anticipated CAGR of 18.7%, Asia Pacific dominated the A2 milk market. A positive contribution to the market revenue is being made by nations like China, Australia & New Zealand, and India. In order to contribute to this industry, milk is widely regarded as the finest health product among people of all ages. Additionally, a large quantity of milk was produced due to the easy accessibility of the many varieties of cows and buffalo.

North America is projected to grow significantly, with a CAGR of 19.7%. Due to the high demand for nutritious milk throughout the world, nations like the US and Canada are positively influencing the market's expansion. This quick expansion is anticipated given the rising demand brought on by customers' increased spending and the adoption of A2 milk as a beverage.

Global Organic Baby Food Market By Region, 2024-2031
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A2 Milk Market Dynamics

A2 Milk Market Drivers

Increased Awareness to Bolster Market Growth

  • The primary factor propelling the global A2 milk market is customers' increasing awareness of their own health, diets, and food intake. Consumers gradually come to understand the benefits and drawbacks of the food they consume on a regular basis. Due to the presence of A2 beta-casein protein, A2 milk is very nourishing and benefits a person's body. The A2 protein guards against a number of cardiac conditions, diabetes, and autism. As a result, consumers are drinking A2 milk and prefer it for everyday usage. The global A2 milk market is anticipated to grow faster as a result of this shift in preference and growth in health awareness.
  • The protein type and structure of A2 milk are different from those of A1 milk. A2 milk is the finest option for bolstering immunity and maintaining good health, and switching from ordinary milk to A2 milk benefits the mind and body by enhancing cognitive performance and nourishing skin and hair. A2 milk also guards against issues including diabetes, autism, lactose intolerance, and heart disease. The demand for A2 milk among customers is steadily increasing due to its wealth of nutrition and several health advantages. Customers prefer A2 milk over conventional milk in various dairy products to maintain their health. As a result, it has been demonstrated that A2 milk is more nutrient-dense than ordinary milk.

A2 Milk Market Restraints

High Cost to Hamper Market Growth

  • The amount of A2 milk produced by cows of Indian heritage is less per cow, though. A2 milk is more expensive than A1 milk as a result of the imbalance between the supply and demand for this grade of milk. Because A2 grade milk is so nutritive, it has a higher overall value and is used more frequently in food items. Cows were a part of the domestication process long ago. Cows consequently produced milk grade A1. A1 milk is more likely to be produced in greater quantities by cows than A2 beta-casein milk.

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A2 Milk Market Competitive Landscape

Details about the competition are provided by the competitive landscape for A2 milk. Company overview, financials, revenue generated, market potential, investments in R&D, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product introduction, and application dominance are among the components that are included. Only the businesses concentrating on the A2 milk market are mentioned in the data points above.

A2 Milk Market Top Player’s Company Profiles

  • The a2 Milk Company (New Zealand)
  • Fonterra Co-operative Group Limited (New Zealand)
  • Nestlé S.A. (Switzerland)
  • Synlait Milk Limited (New Zealand)
  • Lion Dairy & Drinks (Australia)
  • Gujarat Cooperative Milk Marketing Federation (India)
  • Freedom Foods Group Limited (Australia)
  • Mengniu Dairy Co., Ltd. (China)
  • Yashili International Holdings Ltd. (China)
  • China Modern Dairy Holdings Ltd. (China)
  • Vinamilk (Vietnam)
  • Dairy Farmers of America, Inc. (United States)
  • Murray Goulburn Co-operative Co. Limited (Australia)
  • Tatura Milk Industries Pty Ltd. (Australia)
  • Mengniu Arla (China)
  • Westland Milk Products (New Zealand)
  • United Dairies (United Kingdom)
  • Mead Johnson Nutrition (United States)
  • Arla Foods amba (Denmark)
  • Danone S.A. (France)
  • Inner Mongolia Yili Industrial Group Co., Ltd. (China)
  • Saputo Inc. (Canada)

A2 Milk Market Recent Developments

  • In February 2024, The A2 Milk Company announced that its infant formula sales in China had risen by 1.5% during the first half of FY2024, despite the overall market experiencing a decline of nearly 14% in sales. 
  • In January 2024, Once Upon a Farm, a prominent childhood nutrition company, announced its expansion into the dairy category with the introduction of its inaugural product line: organic A2/A2 Whole Milk Shakes. These shakes are available in three delightful flavors: Strawberry Crème, Triple Berry, and Banana Crème. Made with farm-fresh fruits and vegetables, organic A2/A2 whole milk, and no added sugar, these shakes offer a wholesome option for consumers. The organic A2/A2 grass-based whole milk used in these shakes is sourced from Alexandre Family Farm, renowned as the first and premier regenerative organic certified dairy farm in the U.S., known for its holistic farming practices aimed at enhancing soil health. 
  • In January 2024, Mother Dairy, a prominent milk and milk products company, announced the release of its Pure Buffalo Milk variant for consumers. Initially introduced in the Delhi-NCR region, its distribution will subsequently expand to Maharashtra, Uttar Pradesh, and Haryana.

A2 Milk Key Market Trends

  • The developing side-effects linked with excessive A1 milk consumption are projected to raise demand for A2 milk, boosting its market growth. A1 milk, for example, produces neuro problems such as cognitive impairments, which have been related to learning deficits and aggravated autism symptoms. This is related to the presence of morphine-like chemicals in A1 milk. The morphine effect causes constipation in children who consume A1 milk. According to the World Health Organisation, over 55 million people worldwide have dementia, with more than 60% of them living in low- and middle-income countries. This figure is expected to rise to 78 million by 2030 and 139 million by 2050 as the proportion of aged people in the population rises in practically every country. Furthermore, recent research has revealed that higher consumption of A1 milk may raise the risk of chronic disease, which has increased demand for A2 milk. BCM-7, a chemical compound found in A1 milk, for example, has been linked to type 1 diabetes, heart disease, neonatal mortality, autism, and digestive difficulties, according to an MRFR study. Furthermore, leading companies' expanding expansion initiatives to enhance their footing in the A2 Milk market are expected to promote market growth throughout the forecast period. For example, Fonterra Co-operative Group Limited (Fonterra) and The a2 Milk Company (a2MC) formed a comprehensive strategic alliance in March 2018. This collaboration typically links Fonterra's milk pool and supply chain, manufacturing capacity, in-market sales and distribution capability, and a2MC's brand power and skills. Fonterra will begin discussions with its farmers about sourcing an A2 milk pool for a2MC products in New Zealand under this agreement. This pool is expected to grow greatly over time to help meet the growing demand for a2MC goods. Australia will establish a similar milk pool. Furthermore, in May 2022, the a2 Milk Company and Lincoln University will launch a new programme to encourage sustainable dairy farming activities in New Zealand. The Farm Sustainability Fund was established by The a2 Milk Company and Lincoln University, New Zealand's only speciality land-based university. In the first year, the a2 Milk Company will provide up to USD 500,000 to the Fund to fund grants for farm activities that demonstrate an integrated approach to a sustainable future and have a good and significant impact on the community and environment. The Fund is available to New Zealand farms that supply milk to Mataura Valley Milk Limited or Synlait Milk Limited under a contract for use in the manufacture of items for The a2 Milk Company.

A2 Milk Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the A2 milk market has witnessed substantial growth due to increasing consumer awareness and demand for healthier and specialty dairy products. The market size has been expanding as more consumers seek alternatives to conventional milk and embrace A2 milk as a potential solution for lactose intolerance or milk protein sensitivities. A2 milk is marketed as being easier to digest and potentially offering health benefits compared to conventional milk. The A2 beta-casein protein, found in A2 milk, is claimed to be more easily tolerated by individuals with milk-related digestive issues. This differentiation and perceived health benefits have contributed to the growing popularity of A2 milk. Factors such as the perceived health benefits of A2 milk, regional market dynamics, product diversification, consumer education, strategic partnerships, regulatory support, and competitive landscape are shaping the market. The market is expected to witness further expansion as more consumers adopt A2 milk as an alternative to conventional dairy products.

Report Metric Details
Market size value in 2023 USD 2.90 billion
Market size value in 2031 USD 13.36 billion
Growth Rate 18.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Liquid and Powder
  • Packaging
    • Cartons, Bottles
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The a2 Milk Company (New Zealand)
  • Fonterra Co-operative Group Limited (New Zealand)
  • Nestlé S.A. (Switzerland)
  • Synlait Milk Limited (New Zealand)
  • Lion Dairy & Drinks (Australia)
  • Gujarat Cooperative Milk Marketing Federation (India)
  • Freedom Foods Group Limited (Australia)
  • Mengniu Dairy Co., Ltd. (China)
  • Yashili International Holdings Ltd. (China)
  • China Modern Dairy Holdings Ltd. (China)
  • Vinamilk (Vietnam)
  • Dairy Farmers of America, Inc. (United States)
  • Murray Goulburn Co-operative Co. Limited (Australia)
  • Tatura Milk Industries Pty Ltd. (Australia)
  • Mengniu Arla (China)
  • Westland Milk Products (New Zealand)
  • United Dairies (United Kingdom)
  • Mead Johnson Nutrition (United States)
  • Arla Foods amba (Denmark)
  • Danone S.A. (France)
  • Inner Mongolia Yili Industrial Group Co., Ltd. (China)
  • Saputo Inc. (Canada)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on A2 Milk Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on A2 Milk Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the A2 Milk Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the A2 Milk Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the A2 Milk Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the A2 Milk Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

A2 Milk Market size was valued at USD 2.90 billion in 2022 and is poised to grow from USD 3.44 billion in 2023 to USD 13.36 billion by 2031, at a CAGR of 18.5% during the forecast period (2024-2031).

Details about the competition are provided by the competitive landscape for A2 milk. Company overview, financials, revenue generated, market potential, investments in R&D, new market initiatives, presence, production sites and facilities, production capacities, company strengths and weaknesses, product introduction, and application dominance are among the components that are included. Only the businesses concentrating on the A2 milk market are mentioned in the data points above. 'The a2 Milk Company (New Zealand)', 'Fonterra Co-operative Group Limited (New Zealand)', 'Nestlé S.A. (Switzerland)', 'Synlait Milk Limited (New Zealand)', 'Lion Dairy & Drinks (Australia)', 'Gujarat Cooperative Milk Marketing Federation (India)', 'Freedom Foods Group Limited (Australia)', 'Mengniu Dairy Co., Ltd. (China)', 'Yashili International Holdings Ltd. (China)', 'China Modern Dairy Holdings Ltd. (China)', 'Vinamilk (Vietnam)', 'Dairy Farmers of America, Inc. (United States)', 'Murray Goulburn Co-operative Co. Limited (Australia)', 'Tatura Milk Industries Pty Ltd. (Australia)', 'Mengniu Arla (China)', 'Westland Milk Products (New Zealand)', 'United Dairies (United Kingdom)', 'Mead Johnson Nutrition (United States)', 'Arla Foods amba (Denmark)', 'Danone S.A. (France)', 'Inner Mongolia Yili Industrial Group Co., Ltd. (China)', 'Saputo Inc. (Canada)'

The primary factor propelling the A2 milk market is customers' increasing awareness of their own health, diets, and food intake. Consumers gradually come to understand the benefits and drawbacks of the food they consume on a regular basis. Due to the presence of A2 beta-casein protein, A2 milk is very nourishing and benefits a person's body. The A2 protein guards against a number of cardiac conditions, diabetes, and autism. As a result, consumers are drinking A2 milk and prefer it for everyday usage. The A2 milk market is anticipated to grow faster as a result of this shift in preference and growth in health awareness.

The developing side-effects linked with excessive A1 milk consumption are projected to raise demand for A2 milk, boosting its market growth. A1 milk, for example, produces neuro problems such as cognitive impairments, which have been related to learning deficits and aggravated autism symptoms. This is related to the presence of morphine-like chemicals in A1 milk. The morphine effect causes constipation in children who consume A1 milk. According to the World Health Organisation, over 55 million people worldwide have dementia, with more than 60% of them living in low- and middle-income countries. This figure is expected to rise to 78 million by 2030 and 139 million by 2050 as the proportion of aged people in the population rises in practically every country. Furthermore, recent research has revealed that higher consumption of A1 milk may raise the risk of chronic disease, which has increased demand for A2 milk. BCM-7, a chemical compound found in A1 milk, for example, has been linked to type 1 diabetes, heart disease, neonatal mortality, autism, and digestive difficulties, according to an MRFR study. Furthermore, leading companies' expanding expansion initiatives to enhance their footing in the A2 Milk market are expected to promote market growth throughout the forecast period. For example, Fonterra Co-operative Group Limited (Fonterra) and The a2 Milk Company (a2MC) formed a comprehensive strategic alliance in March 2018. This collaboration typically links Fonterra's milk pool and supply chain, manufacturing capacity, in-market sales and distribution capability, and a2MC's brand power and skills. Fonterra will begin discussions with its farmers about sourcing an A2 milk pool for a2MC products in New Zealand under this agreement. This pool is expected to grow greatly over time to help meet the growing demand for a2MC goods. Australia will establish a similar milk pool. Furthermore, in May 2022, the a2 Milk Company and Lincoln University will launch a new programme to encourage sustainable dairy farming activities in New Zealand. The Farm Sustainability Fund was established by The a2 Milk Company and Lincoln University, New Zealand's only speciality land-based university. In the first year, the a2 Milk Company will provide up to USD 500,000 to the Fund to fund grants for farm activities that demonstrate an integrated approach to a sustainable future and have a good and significant impact on the community and environment. The Fund is available to New Zealand farms that supply milk to Mataura Valley Milk Limited or Synlait Milk Limited under a contract for use in the manufacture of items for The a2 Milk Company.

With a revenue share of over 50.0% in 2022 and an anticipated CAGR of 18.7%, Asia Pacific dominated the A2 milk market. A positive contribution to the market revenue is being made by nations like China, Australia & New Zealand, and India. In order to contribute to this industry, milk is widely regarded as the finest health product among people of all ages. Additionally, a large quantity of milk was produced due to the easy accessibility of the many varieties of cows and buffalo.

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Global A2 Milk Market

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