Global 360-degree Camera Market

360-degree Camera Market Size, Share, Growth Analysis, By Connectivity Type(Wired, and Wireless.), By Resolution(High Definition (HD), and Ultra-high Definition (UHD).), By Camera Type(Single, and Professional.), By Vertical(Media & Entertainment, Consumer), By Application(Traffic-Monitoring, Grid Layout) - Industry Forecast 2024-2031


Report ID: SQMIG45J2069 | Region: Global | Published Date: April, 2024
Pages: 197 | Tables: 145 | Figures: 78

360-degree Camera Market Insights

Global 360-degree camera market was valued at USD 1.21 billion in 2022 and is expected to rise from USD 1.51 billion in 2023 to reach a valuation of USD 8.76 billion by the end of 2031 at a CAGR of 24.60% during the forecast period (2024-2031).

360-degree cameras use omnidirectional camera systems to simultaneously record views from all directions. The 360-degree capability of these cameras leads to an improved visual flow. This camera records a horizontal surface view of a 360-degree field. The excellent image quality allows for a high zoom level and potentially extremely high resolution. The usage of augmented and virtual reality in video games and other interactive entertainment is increasing, which is why 360 cameras are becoming more and more popular. These videos are often taken with one camera, or occasionally with a system of cameras and lenses. These camera setups are largely used in the film business.

The market for 360-degree cameras is being driven by the integration of these cameras with mobile devices as well as the growing tendency to watch real-time 4K and HDR video. In addition, an increase in the number of security lapses, theft, and burglary incidents in public, commercial, and apartment buildings is driving up product sales. These cameras are also used by the defence sector for monitoring and surveillance purposes. The lack of public awareness of 360-degree cameras is one of the key causes of their low adoption rate. These camera setups are too large to photograph close-up shots of small items or models. To provide a camera to track the surroundings, multiple lenses are positioned closely to one another in a ball or disk-shaped gear in a traditional 360-degree form in the camera.

The most difficult problems faced by 360-degree cameras include shooting in confined spaces and getting close-up shots of objects. The distance between the two cameras, which results in picture errors, generates the parallax effect. In the coming years, it's anticipated that hardware and software limitations, a lack of proper device compatibility, and high price of 360-degree cameras, may hinder the growth of this market.

Several 360-degree camera models are now being released by various tech businesses, each with their own price, ergonomics, size, and design. Customers can live stream 4K footage via Smartphone connectivity to prominent platforms with these solutions. This includes facial recognition, improved picture rates, night vision, and advanced image stability. High-quality picture sensors and expandable memory are also offered by the main rivals, which increases their efficiency and attracts a wider user base.

US 360-degree Camera Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 1.21 billion

Largest Segment

Wired

Fastest Growth

Wireless

Growth Rate

24.60% CAGR

Global 360-degree Camera Market ($ Bn)
Country Share for North America Region (%)
Global 360-degree Camera Market Size By Connectivity ($ Bn)
Global 360-degree Camera Market Size By Connectivity (%)

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360-degree Camera Market Segmental Analysis

360-Degree Camera Market is segmented based on connectivity type, resolution, camera type, vertical, application, and region. In terms of connectivity type, the 360-Degree Camera Market is segmented into wired, and wireless. Based on resolution into High Definition (HD), and Ultra-high Definition (UHD). With respect to segmentation by camera type, the 360-Degree Camera Market is divided into single, and professional. On the basis of verticals, the 360-Degree Camera Market is classified into media & entertainment, consumer, military & défense, travel & tourism, automotive, commercial, healthcare. Based on the Application into Traffic-Monitoring, Grid Layout, and Aerial Scenery. Based on region, 360-Degree Camera Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

360-Degree Camera Market Analysis by Connectivity Type:

With respect to segmentation by connectivity type, the wired segment dominated the global 360-degree camera market in terms of revenue in 2022. Cables are used to connect wired cameras to a power supply and an internet connection. In photo studios, this kind of camera is frequently utilized. The wireless segment, on the other hand, is anticipated to be registering fastest growth during the forecast period. The wireless 360-degree cameras are frequently used in both residential and commercial settings for security purposes.

360-Degree Camera Market Analysis by Vertical:

In terms of segmentation by vertical, the consumer segment earned the largest revenue share in 2022. The global market has room to expand with the rise in adoption of these cameras for multiple purposes such as sports, photography, events, and festivals. On the other side, it is anticipated that the media and entertainment area will be the most opportunistic segment over the projected period. The 360-degree camera setups employ many cameras, producing outstanding 360-degree views. These sets up are easy to use and highly tough, making them perfect for a range of shooting situations.

Global 360-degree Camera Market By Connectivity, 2023 (%)

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360-degree Camera Market Regional Insights

North America accounted for the largest share in 2022. The availability of a sizable number of producers making standalone cameras and rigs, combined with the willingness of customers to embrace technologically advanced products, are the main factors promoting this regional market. The rise of this region is also being fuelled by the expansion of VR gaming and the rising popularity of VR headsets in the United States and other countries in the region. This region is further anticipated to develop a faster growth rate in the coming years due to the high acceptance rate of innovative technologies and ongoing technological advancements in the consumer electronics market.

Rise in purchasing power parity (PPP) in developing nations such as China, India, and Japan, coupled with the growing acceptance of AR-VR technology, and higher demand from the entertainment industry are all predicted to contribute to the growth of the Asia Pacific market for 360-degree cameras. But during the course of the projection period, the region's growth is anticipated to be boosted by the rising use of smart devices, rising economic growth, rising consumer spending, and shifting consumer spending patterns.

Global 360-degree Camera Market By Region, 2024-2031
  • Largest
  • Fastest

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360-degree Camera Market Dynamics

360-Degree Camera Market Drivers:

Affordable Prices of 360-degree cameras

  • The event can be recorded for viewers using a 360-degree camera. Since 360-degree cameras are now reasonably priced, users can easily purchase them to get a complete view of their surroundings. The integration of these cameras with mobile devices and rising interest in watching real-time 4k and HDR content are driving up demand for 360-degree cameras.

Improving Demand for VR Headsets

  • The market for 360-degree cameras is expanding as demand for VR headsets increases. The greatest consumer of VR content is the gaming industry. Additionally, the growth and introduction of serialised content has changed the traditional entertainment sector. VR content creators are creating a variety of genres, from entertainment to art and culture.

360-Degree Camera Market Restraint:

Need for large bandwidth to stream high-quality 360-degree videos

  • In verticals such media and entertainment, sports, and entertainment, there is a growing demand for high-resolution monitoring and frame rates for the better-quality image. Large bandwidth is now required to transmit 360-degree films of the highest quality since they were first introduced. The bandwidth used by 360-degree videos is four to five times greater than that of conventional 2D videos. Considering that they are omnidirectional, 360-degree cameras frequently record images from all angles.

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360-degree Camera Market Competitive Landscape

The global 360-degree market is still in its budding stage so there is high scope of growth with the entry of new players. This is further projected to intensify the overall market competition. Merger and acquisition strategies are highly adopted by players along with increase in investments in research and development. The ability to live stream 4K videos to popular platforms using Android or iOS devices is provided by a number of manufacturers.

The study delves deeply into recent product development initiatives by significant manufacturers and evaluates the variables that have the potential to have a significant impact on the market's competitive dynamics. The release of numerous high-profile products with cutting-edge image-stabilization features and gorgeous designs is expected to result in a dynamic ecosystem for the global 360 camera market.

360-Degree Camera Market Top Player's Company Profiles

  • Samsung Electronics Co., Ltd.
  • Ricoh Company, Ltd.
  • GoPro, Inc.
  • Nikon Corporation
  • 360fly Inc.
  • Eastman Kodak Company
  • LG Electronics Inc.
  • Insta360
  • Bubl Technology Inc.
  • Humaneyes Technologies Ltd.
  • Giroptic, Inc.
  • Detu
  • Garmin Ltd.
  • Panono GmbH
  • Insta 360
  • Vuze Camera
  • Nokia Corporation
  • ALLie Camera
  • SJCAM Limited
  • Kodak Pixpro SP360

360-Degree Camera Market Recent Developments

  • In January 2024, Xiaomi India announced a new entry to its smart home ecosystem, the Xiaomi 360 Home Security Camera 2K. It features a 3MP camera with an upgraded 6P lens, f/1.6 aperture, and can output 2K HD video. It comes with smart features such as intelligent motion detection and voice control functionality. Let us explore the price, specifications, and features of the device. 
  • In November 2023, underwater robotics company VideoRay acquired St. Pete tech startup Blue Ring Imaging. Blue Ring develops mixed reality – a blend of virtual and physical environments – interfaces for underwater ROVs and their pilots. Its specialized, 360-degree 3D cameras are custom-built according to vehicle type and mission. 
  • In November 2023, Insta360 announced the release of Insta360 Ace and Insta360 Ace Pro, a pair of, the company claims, groundbreaking, wide-angle action cameras that deliver smarter action capture and incredible image quality. The flagship version of the camera is the Insta360 Ace Pro. Co-engineered with industry giants, Leica, it boasts “an industry-leading 1/1.3″ sensor for truly superior imaging performance”, according to Insta360.

360-degree Camera Key Market Trends

  • The global market for 360-degree cameras is expanding as a result of the rising acceptance of VR headsets and the appeal of augmented and virtual reality content. The market is expanding because of the increasing demand for 360-degree films and photos for surveillance and security applications in public spaces. Consumers all around the world are keen to buy these cameras, which has contributed to the market's steady growth in recent years. These cameras have gained popularity among end-use sectors thanks to their user-friendliness, ability to share content across numerous platforms, and high-resolution 360-degree films, among other appealing characteristics. Manufacturers are releasing goods that can be easily shared on social media sites and are compatible with a variety of mobile devices, which is increasing demand. The addition of high-quality image sensors and expandable memory to 360-degree cameras makes them even more alluring. The increasing use of these cameras in autonomous vehicles by various well-known manufacturers is anticipated to boost the market for 360-degree cameras in a significant and profitable way. The market is also being helped by the expanding usage of these cameras in cars to provide smart views.

360-degree Camera Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

Our in-house experts produce in-depth data on the parent market, value chain, and 360-degree camera industry that vendors may utilize to their advantage during the forecast period. The knowledge about the value chain offers a comprehensive grasp of product insight and profit as well as optimization and analysis of business initiatives. Selective data and analysis from the whole research findings are included for the players throughout the value chain in accordance with the report's objectives.

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to a detailed SkyQuest exclusive matrix.

Report Metric Details
Market size value in 2023 USD 1.21 billion
Market size value in 2031 USD 8.76 billion
Growth Rate 24.60%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Connectivity Type
    • Wired, and Wireless.
  • Resolution
    • High Definition (HD), and Ultra-high Definition (UHD).
  • Camera Type
    • Single, and Professional.
  • Vertical
    • Media & Entertainment, Consumer, Military & Défense, Travel & Tourism, Automotive, Commercial, Healthcare.
  • Application
    • Traffic-Monitoring, Grid Layout, and Aerial Scenery.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Samsung Electronics Co., Ltd.
  • Ricoh Company, Ltd.
  • GoPro, Inc.
  • Nikon Corporation
  • 360fly Inc.
  • Eastman Kodak Company
  • LG Electronics Inc.
  • Insta360
  • Bubl Technology Inc.
  • Humaneyes Technologies Ltd.
  • Giroptic, Inc.
  • Detu
  • Garmin Ltd.
  • Panono GmbH
  • Insta 360
  • Vuze Camera
  • Nokia Corporation
  • ALLie Camera
  • SJCAM Limited
  • Kodak Pixpro SP360
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on 360-degree Camera Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on 360-degree Camera Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the 360-degree Camera Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the 360-degree Camera Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the 360-degree Camera Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the 360-degree Camera Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

360-degree camera market was valued at USD 1.21 billion in 2022 and is expected to rise from USD 1.51 billion in 2023 to reach a valuation of USD 8.76 billion by the end of 2031 at a CAGR of 24.60% during the forecast period (2024-2031).

The 360-degree market is still in its budding stage so there is high scope of growth with the entry of new players. This is further projected to intensify the overall market competition. Merger and acquisition strategies are highly adopted by players along with increase in investments in research and development. The ability to live stream 4K videos to popular platforms using Android or iOS devices is provided by a number of manufacturers. 'Samsung Electronics Co., Ltd.', 'Ricoh Company, Ltd.', 'GoPro, Inc.', 'Nikon Corporation', '360fly Inc.', 'Eastman Kodak Company', 'LG Electronics Inc.', 'Insta360', 'Bubl Technology Inc.', 'Humaneyes Technologies Ltd.', 'Giroptic, Inc.', 'Detu', 'Garmin Ltd.', 'Panono GmbH', 'Insta 360', 'Vuze Camera', 'Nokia Corporation', 'ALLie Camera', 'SJCAM Limited', 'Kodak Pixpro SP360'

The event can be recorded for viewers using a 360-degree camera. Since 360-degree cameras are now reasonably priced, users can easily purchase them to get a complete view of their surroundings. The integration of these cameras with mobile devices and rising interest in watching real-time 4k and HDR content are driving up demand for 360-degree cameras.

The market for 360-degree cameras is expanding as a result of the rising acceptance of VR headsets and the appeal of augmented and virtual reality content. The market is expanding because of the increasing demand for 360-degree films and photos for surveillance and security applications in public spaces. Consumers all around the world are keen to buy these cameras, which has contributed to the market's steady growth in recent years. These cameras have gained popularity among end-use sectors thanks to their user-friendliness, ability to share content across numerous platforms, and high-resolution 360-degree films, among other appealing characteristics. Manufacturers are releasing goods that can be easily shared on social media sites and are compatible with a variety of mobile devices, which is increasing demand. The addition of high-quality image sensors and expandable memory to 360-degree cameras makes them even more alluring. The increasing use of these cameras in autonomous vehicles by various well-known manufacturers is anticipated to boost the market for 360-degree cameras in a significant and profitable way. The market is also being helped by the expanding usage of these cameras in cars to provide smart views.

North America accounted for the largest share in 2022. The availability of a sizable number of producers making standalone cameras and rigs, combined with the willingness of customers to embrace technologically advanced products, are the main factors promoting this regional market. The rise of this region is also being fuelled by the expansion of VR gaming and the rising popularity of VR headsets in the United States and other countries in the region. This region is further anticipated to develop a faster growth rate in the coming years due to the high acceptance rate of innovative technologies and ongoing technological advancements in the consumer electronics market.

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Global 360-degree Camera Market

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