Primary Responsibilities: Digital Marketing Professionals 

·       Coordinate online marketing campaigns on all social and digital media platforms.

·       Devise strategies to drive online traffic to the company website.

·       Track conversion rates and making improvements to the website.

·       Track growth and maintain analytics reports to provide up-to-date information to upper management.

·       Develop and manage digital marketing campaigns

·       Design, build and maintain our social media presence

·       Oversee the social media strategy for the company.

·       Manage online brand and product campaigns to raise brand awareness.

·       Manage the redesign of the company website.

·       Oversee all customer-facing digital communication channels.

·       Improving the usability, design, content and conversion of the company website

·       Responsibility for planning and budgetary control of all digital marketing

·       Evaluate customer research, market conditions and competitor data.

·       Review new technologies and keep the company at the forefront of developments in digital marketing.

·       Identify trends and insights, and optimize spend and performance based on the insights

·       Brainstorm new and creative growth strategies