An increase in strategic acquisitions among major market players will have a significant impact on the growth of the global brown rice market. Several companies in this market are focusing on mergers and acquisitions to strengthen their product portfolios. Riviana Foods, Inc. focuses on expansion of manufacturing facility to strengthen business. This US-based brown rice leader, Riviana Foods, Inc., is aggressively investing in expanding production capacity to meet growing consumer demand for its products. For example, in April 2021, the company announced his $15 million investment to improve its instant rice production capacity. This has enabled the company to meet the growing demand for its products from consumers around the world. Global market players such as KRBL Limited, LT Foods Limited, Kohinoa Foods Limited and Kikkoman Corporation are focusing on product innovation, acquisitions, mergers and collaborations to further strengthen their market prospects. The market entry of emerging key players is driving market competition that will impact market expansion in 2022-2028. 'Amira Nature Foods Ltd.', 'Ebro Foods, S.A.', 'KRBL Ltd.', 'LT Foods Ltd.', 'Mars Food', 'Agistin Biotech Pvt Ltd', 'SunFoods, LLC', 'California Family Foods', 'KENKO Mayonnaise Co., Ltd.', 'Riceland Foods, Inc.', 'THAI UNION GROUP PCL', 'T.K. Rice Mill And Ash Co., Ltd.', 'Golden Grain Rice Company', 'Veetee Rice Ltd.', 'American Rice, Inc.', 'Asia Golden Rice Co., Ltd.', 'Hain Celestial Group, Inc.', 'Shree Krishna Rice Mills', 'STC Rice Trading Pte. Ltd.', 'Tanasan Rice Industry Co., Ltd.'