The market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. 'Rowhani Saffron Co.', 'Gohar Saffron', 'Grandor Co.', 'Novin Saffron Co.', 'saffronir', 'Golden Saffron Co.', 'King Kesariya', 'Shiva Saffron', 'Taj Agro Products', 'Great American Spice Company', 'Frontier Co-op', 'Halcyon Organics', 'Iranian Saffron Company', 'Royal Spices International', 'Azafran de la Mancha', 'Phytocompounds', 'Greenleaf Bioceuticals', 'Kishor Spices Co.', 'Saffron Valley', 'Shahsaffron.'