Global diamond market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'De Beers Group (United Kingdom)', 'ALROSA (Russia)', 'Rio Tinto Diamonds (Australia)', 'Dominion Diamond Corporation (Canada)', 'Petra Diamonds (United Kingdom)', 'Lucara Diamond Corporation (Canada)', 'Gem Diamonds (United Kingdom)', 'Mountain Province Diamonds (Canada)', 'Gemological Institute of America (United States)', 'Graff Diamonds (United Kingdom)', 'Harry Winston (United States)', 'Tiffany & Co. (United States)', 'Chow Tai Fook (China)', 'Rosy Blue (Belgium)', 'Chow Sang Sang (Hong Kong)', 'Blue Nile Inc. (United States)', 'Signet Jewelers Limited (United States)', 'Swarovski Group (Austria)', 'LVMH Moët Hennessy Louis Vuitton SE (France)', 'Kering SA (France)'