The Alkaline Battery market is relatively fragmented, with a high level of competition. Few large players, like Duracell Inc., Energizer Holdings Inc., and EnerSys, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Duracell Inc', 'Energizer Holdings Inc.', 'Panasonic Corporation', 'Toshiba Corporation', 'GP Batteries International Ltd.', 'Rayovac', 'Sony Corporation', 'Fujitsu Limited', 'Hitachi Maxell Ltd.', 'Samsung SDI Co., Ltd.', 'Spectrum Brands Holdings, Inc.', 'Varta Consumer Batteries', 'Zhongyin (Ningbo) Battery Co., Ltd.', 'PKCELL Battery Co., Ltd.', 'Eveready Industries India Ltd.', 'Camelion Battery Co., Ltd.', 'Gao Huan Photoelectric Technology Co., Ltd.', 'Sunwoda Electronic Co., Ltd.', 'LEOCH Battery Corporation', 'Ningbo Baowang Battery Co., Ltd.'