Global confectionery market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. For example, With the new KIT KAT Blueberry Muffin, the KIT KAT brand is bringing a novel twist on one of the most recognizable baked delicacies. With undertones of both fresh and cooked blueberries, a muffin flavor like cake batter, and graham cookie bits included throughout the bar, this unique, limited-edition KIT KAT bar embodies all the greatest aspects of the beloved baked delicacy. The wonderful blueberry muffin-flavored cream in this new bar is encased in the trademark KIT KAT crispy wafers, perfectly simulating the taste of a warm, fresh blueberry muffin. 'Pladis Global', 'Mars, Inc.', 'Nestle S.A.', 'Mondelez International, Inc.', 'The Hershey Company', 'Ferrero Group', 'Lindt & Sprüngli AG', 'Cadbury Schweppes plc', 'Ferrara Candy Company, Inc.', 'Haribo GmbH & Co. KG', 'Perfetti Van Melle S.p.A.', 'Lotte Confectionery Co., Ltd.', 'Meiji Co., Ltd.', 'Orion Corporation', 'The Kraft Heinz Company', 'Ritter Sport', 'Tootsie Roll Industries, LLC', 'Arcor Group', 'Bazooka Candy Brands', 'Wrigley Company.'