Web Content Management Market Trends

Drivers

Customers' Shift toward Video-based Content

• There's been a remarkable global shift towards digital formats for media consumption, driven by the proliferation of devices supporting digital content and the rapid expansion of high-speed internet access. This trend offers consumers unprecedented flexibility in accessing a wide array of media content, spanning information, entertainment, and social engagement, at their convenience and from any location. Notably, the United States has witnessed a substantial surge in digital media consumption, marking a significant transition from conventional media platforms. The emergence and prominence of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee have notably disrupted the long-standing dominance of television as the primary entertainment source. These digital platforms have revolutionized how audiences access and engage with content, challenging the traditional television model and offering diverse, on-demand content options that cater to evolving consumer preferences.

Restraints

Interoperability Issue due to Data Integration

• Interoperability stands as the capacity of software systems to seamlessly integrate with other platforms, facilitating the smooth sharing of functionalities and data. This capability empowers users to effortlessly communicate across diverse external systems by standardizing interactions, thereby mitigating compatibility issues. Within a content management system, interoperability plays a pivotal role in not only extracting data and content from various external sources but also in efficiently delivering content and experiences across multiple frontend applications. Additionally, the quality and structure of data represent a critical facet of interoperability, ensuring that information can be effectively understood, accessed, and utilized across different systems or applications.