Tinned Fish Market Size

Global Tinned Fish Market size was valued at USD 10.62 Billion in 2023 and is poised to grow from USD 10.83 Billion in 2024 to USD 12.71 Billion by 2032, growing at a CAGR of 2.02% in the forecast period (2025-2032).

The global tinned fish market is experiencing notable growth, fueled by the rising demand for convenient, non-perishable, and ready-to-eat meals. In today’s fast-paced world, many consumers struggle to find time for fresh meal preparation, turning instead to protein-rich options that offer long shelf lives. Tinned fish fits this need perfectly, offering both nutrition and convenience. Additionally, the health benefits of fish such as being rich in omega-3 fatty acids and lean protein are further driving consumer preference.

As awareness around sustainability grows, buyers are becoming more selective about the brands they support. There is mounting pressure on companies to adopt environmentally responsible practices. For instance, Wild Planet Foods has gained popularity by offering pole-and-line-caught tuna, ensuring minimal bycatch and ocean-friendly sourcing. At the same time, sustainability efforts are no longer just about compliance they're becoming a core part of brand identity.

How Fast Can AI Evaluate a Tuna’s Quality Compared to Humans?

Artificial intelligence (AI) has significantly influenced the tinned fish market through various innovations in processing, quality control, and sustainability. AI-enabled smart cameras, such as the TallyVision system, are revolutionizing quality control in seafood processing. These cameras can inspect up to four cans per second, identifying defects like seal issues, mislabeling, and packaging anomalies. This shift from random sampling to continuous inspection ensures higher accuracy and consistency in product quality.

For instance, In April 2025, Fujitsu and startup Sonofai introduced a machine that utilizes ultrasound and AI to assess the fattiness of tuna, a crucial factor in determining quality and pricing. Traditionally, this evaluation required manual inspection by cutting the fish's tail, a process taking about 60 seconds. The new system automates this by scanning a whole frozen tuna in just 12 seconds, providing a fat content diagram. This innovation not only accelerates the assessment process but also improves hygiene and safety standards in seafood processing.

How are Traditional Fishing Practices Powering Sustainable Tuna Production?

In an era where sustainability and traceability are becoming essential in the food industry, traditional fishing practices are making a powerful comeback particularly in the tuna sector. Instead of relying on large-scale industrial fishing methods that often harm marine ecosystems, some producers are turning to age-old techniques like pole-and-line fishing. These methods not only reduce bycatch and environmental impact but also support local communities that have fished responsibly for generations. As the demand for ethically sourced tinned tuna rises, these traditional practices are proving to be both environmentally sound and economically viable.

• BLUU Seafood: Founded in 2020, BLUU Seafood is a German food biotech company specializing in cultivated fish products. In June 2023, the company secured €16 million (approximately $17.36 million) in Series A funding. This investment is aimed at advancing their technology and facilitating market entry, particularly targeting Singapore for the launch of their cultivated seafood products in 2024. BLUU Seafood plans to introduce hybrid products like fish balls and fish fingers made from cultivated fish cells, pending regulatory approval.

• Kona Tuna: Established in 2018, Kona Tuna is a fishing company and brand focused on delivering sustainably sourced canned tuna to Libya, which has the highest per capita consumption of tuna globally. The company collaborates with local fishermen in the Maldives who employ traditional pole-and-line fishing methods to ensure environmental sustainability. Kona Tuna's supply chain encompasses sourcing in the Maldives, canning primarily in Thailand, and selling in Libya. As of October 2024, the company has experienced success in its operations, emphasizing ocean conservation and support for local fishing communities.