Super Foods Market Size, Share, Growth Analysis, By Application(Beverages, bakery & confectionary, Snacks and Dietary supplements), By Distribution channel(Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel), By Product(Fruit, Vegetables, Grains, Herbs & roots), By Region - Industry Forecast 2024-2031

North America dominates the superfoods market with revenue share of around 42%. The demand for superfoods is growing at a rapid pace due to rising popularity among consumers. The adoption of innovative technologies as well as growing investments in research and development activities is driving the growth of the superfoods market in the North America region. The U.S. Food and Drug Administration recently stated that food makers can now include a qualified health claim on foods containing omega 3 fatty acids that links omega 3 consumption to a lower risk of coronary heart disease.

Europe is expected to develop at a faster rate due to the growing importance of Fiber fortified food products. In addition, the government is also promoting the benefits associated with superfoods by organizing campaigns with NGOs. Due to the favorable climatic condition and presence of advanced farming technology impacts the growth of superfoods positively.

The Asia-Pacific region is also expected to grow at a lesser rate due to increasing working population and lack of physical activity which leads to obesity across the region. It will also expect growth due to rapid urbanization. Countries like Japan, China, and India are projected to increase the consumption of healthy food containing healthy ingredients.