Strength Training Equipment Market Updates

Global Strength Training Equipment Market size was valued at USD 14.44 Billion in 2023 and is poised to grow from USD 15.22 Billion in 2024 to USD 22.76 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global strength training equipment market is highly fragmented with strategic players focusing on innovation, geographical expansion, and innovation in products. From Technogym Coach to ARTYASHA, Technogym has established solutions powered through AI; the company’s strategy places significant importance to clients’ customization. Life Fitness deals with long-lasting effective equipment in different sectors and, on the other hand, Johnson Health Tech through mergers; especially in India. Peloton enters strong fitness with Home gym smart system that aligns nicely with what it has already in the cardiovascular category. Eleiko continues with the Olympic standard equipment quality to support its premium branding. These companies compete by adopting new trends, focusing more in smart aspects, and growing their market to a new commercial and home fitness.Top Players Company Profiles 'Life Fitness', 'Technogym S.p.A.', 'Johnson Health Tech Co., Ltd.', 'ICON Health & Fitness, Inc.', 'Nautilus, Inc.', 'Precor Incorporated', 'Core Health & Fitness, LLC', 'Rogue Fitness', 'True Fitness Technology, Inc.', 'Hoist Fitness Systems (U.S.)', 'Eleiko', 'Dyaco International Inc.', 'Body-Solid, Inc.', 'Hammer Strength', 'Cybex International', 'PowerBlock, Inc.', 'Peloton Interactive, Inc.', 'Decathlon', 'York Fitness', 'Star Trac'

The increasing public focus on functional fitness and healthy aging is driving demand for strength training equipment. Consumers are recognizing strength training as essential not just for aesthetics but for mobility, bone health, and long-term vitality. This shift is reshaping fitness routines, fueling sustained interest in both home and commercial equipment offerings.

Virtual fitness platforms elevate home training experiences: The growing integration of virtual fitness platforms with strength training equipment is reshaping the market. As consumers increasingly demand personalized workout experiences, the ability to connect strength equipment with virtual training apps provides an interactive, engaging way to monitor progress and receive expert guidance, making home workouts more appealing.

North America Leads with Established Fitness Culture