Sports Coaching Market Trends

Sports Coaching Market Drivers

Increasing Awareness about Health and Fitness

• Now-a-days, there is a huge emphasis on health and fitness among the public. Growing concerns regarding lifestyle diseases and mental well-being are leading to people across age groups participating in sports for recreation as well as health management. Participating in sports can improve heart function, lower tension and stress, reduce the risks of diabetes and control blood sugar. This shift towards an active lifestyle, in turn, increases the need for sports coaching and is contributing to its market growth.

Growing Popularity of Professional Sports Leagues

• Professional sports leagues are enjoying significant popularity across the world. Sports leagues such as the NFL, NBA, EPL, IPL, Big Bash League and many more are encouraging young athletes to pursue sports as a career. The financial rewards and glamour and media attention that comes along with this career is attracting these aspirants and they are increasingly enrolling in coaching programs. As a result, sports coaching academies, clubs, and private institutions are expanding to meet the growing competition in the market.

Sports Coaching Market Restraints

High Cost of Professional Coaching Services

• Professional sports coaching involves high costs, which is especially the case for niche or elite sports. Some companies charge as much as USD 175 for a single month of individual sports coaching. Such expenses along with specialized equipment, training camps, and travel for competitions can prohibit people from seeking sports coaching. This financial barrier curbs the market’s growth particularly for middle- and lower-income people who might not prioritize spending on formal coaching and can be detrimental for industry’s growth.

Shortage of Qualified and Certified Coaches

• Globally, there is a shortage of trained, certified, and experienced coaches across sports disciplines. According to a study published in IOSR Journal of Humanities and Social Science published in December, the ratio of coaches to athletes, in India, is 1:114 in some states, against the ideal ratio of 1:10. Thus, even though demand for sports coaching is rising, the supply of coaches has not kept pace. This can lead to inadequacy in coaching quality. This situation can cause subpar athlete development and reduce trust and enthusiasm among people, thus restraining growth of market.