Social Commerce Market Size

Social Commerce Market size was valued at USD 571 Trillion in 2023 and is poised to grow from USD 646.9 Trillion in 2024 to USD 1550.5 Trillion by 2032, growing at a CAGR of 0.133 during the forecast period (2025-2032).

'Amazon.com, Inc. (United States)', 'Alibaba Group Holding Limited (China)', 'eBay Inc. (United States)', 'Facebook, Inc. (United States)', 'Flipkart Internet Private Limited (India)', 'Google LLC (United States)', 'Instagram, LLC (United States)', 'JD.com, Inc. (China)', 'Kakao Corp. (South Korea)', 'LinkedIn Corporation (United States)', 'Meituan Dianping (China)', 'Pinterest, Inc. (United States)', 'Rakuten, Inc. (Japan)', 'Shopify Inc. (Canada)', 'Snap Inc. (United States)', 'SSENSE (Canada)', 'Tencent Holdings Limited (China)', 'TikTok Inc. (China)', 'Twitter, Inc. (United States)', 'WeChat (China)', 'Xiaohongshu (China)', 'YouTube LLC (United States)'

Social commerce is being used by numerous enterprises to connect with current and potential clients. People's increased use of social media platforms—the typical individual spends more than two hours each day on them, according to studies—is one of several factors influencing this trend. The fact that these platforms allow users to make purchases in a more participatory way than traditional e-commerce platforms also make them useful marketing tools and a part of the reason why social media platforms are seeing a continuous rise in online buying. Social media networks have attracted a lot of attention in the previous 10 years and have seen a rapid growth in user numbers.

For the purpose of enhancing their service offerings, social commerce organisations are rapidly implementing AI and big data technology. Big data, a sizable collection of offline and online data, has developed into a useful tool for analysing historical trends and getting insightful knowledge into customer behaviour, resulting in higher levels of customer satisfaction. Big data integration with social commerce can give companies access to information that they can use to increase sales, attract new clients, and improve operational efficiency.

Asia-Pacific had a sizable market share and is anticipated to expand at a CAGR of 30.7% over the projection period. The rise of this region is mostly attributable to increasing investments in telecommunications infrastructure, the spread of the internet and smartphones, and the extensive usage of social media platforms like Facebook, Instagram, and Twitter. Additionally, the growth of social media and smartphone use in nations like China is substantially in favor of regional market expansion.