Smart Toys Market Size

Global Smart Toys Market size was valued at USD 12.37 billion in 2023 and is poised to grow from USD 13.79 billion in 2024 to USD 32.95 billion by 2032, growing at a CAGR of 11.5% in the forecast period (2025-2032).

The competitive landscape of the global smart toys industry is highly dynamic, with established players and emerging startups competing to capture the attention of tech-savvy parents and children. Major companies such as Lego Group, Hasbro, Mattel, and VTech dominate the market with extensive product portfolios that integrate advanced technologies like artificial intelligence (AI), machine learning, and augmented reality (AR) to deliver interactive and educational experiences. These players leverage strong brand recognition, global distribution networks, and consistent innovation to maintain their competitive edge. 'Pillar Learning', 'Sega Toys Co. Ltd.', 'LeapFrog Enterprises Inc. ', 'Mattel Inc. 5. Hasbro Inc. ', 'Lego System A/S ', 'Robofi LLC ', 'Tomy Co. Ltd. ', 'Doctor's Associates Inc. ', 'Digital Dream Labs ', 'Sphero ', 'Wonder Workshop ', 'TOSY Robotics'

The working women population has substantially increased over the past few years and this trend is expected to prominently drive the smart toys market potential over the forecast period. This working-class population will further bolster the demand for smart toys as parents seek advanced toys that they can administer to their kids in their absence. The rising popularity of smart technology is also expected to boost the smart toys market growth during the forecast period.

Increasing Awareness of Technology-Led Education to Witness the Growth: Along with the growth in the middle-class family population, the penetration of smartphones and the development of social media platforms have opened opportunities and encouraged individuals to participate and select technology-led toys, hence expanding the size of the smart toys industry. Enhanced Learning: Interactive instructional information from smart toys can boost cognitive, social, and emotional skill sets.

As per smart toys market analysis, the North America region dominated the market and accounted for a share of 39.3% in 2024. North America boasts a well-established network of toy stores, department stores, and electronic retail outlets that provide a diverse range of smart toys. This widespread availability, coupled with the region's strong consumer purchasing power, ensures that a broad demographic can easily access and purchase smart toys. In addition, the integration of voice-activated technology is driving the regional market growth. Voice-activated smart toys, equipped with virtual assistants or interactive features, offer children a hands-free and intuitive user experience. Voice technology trends create engaging and interactive products that cater to North American consumers’ preferences for convenient and innovative play experiences.