Secondary Ticket Market Size

Global Secondary Ticket Market Size was valued at USD 2.78 Billion in 2023 and is poised to grow from USD 3.04 Billion in 2024 to USD 6.24 Billion by 2032, growing at a CAGR of 9.4% during the forecast period (2025-2032).

High demand for live events, rise of digital and mobile ticketing, adoption of dynamic pricing strategies, rising disposable income of people, and rise in global touring acts are slated to boost secondary ticket adoption going forward.

The increasing popularity of concerts, sports events, and festivals fuels demand for secondary tickets. Dynamic pricing tools help sellers optimize ticket prices based on demand, event proximity, and inventory levels. This data-driven pricing model allows resellers and platforms to maximize profits and buyers to find price points aligned with budget and urgency. Growing disposable income, prioritization of experiences, and enhanced platform transparency are other key factors driving the global secondary ticket market growth.

On the contrary, legal uncertainty, negative public perception, counterfeit tickets, ticketing fraud, and dependence on event supply chains are key constraints anticipated to impede the sales of secondary tickets across the study period and beyond.

What is the Role of AI in Advancing Secondary Ticket Adoption?

Artificial Intelligence is increasingly used to forecast demand and dynamically adjust resale prices in real time. Algorithms analyze factors like artist popularity, event proximity, seat location, and market trends to suggest optimal pricing for sellers and personalized recommendations for buyers. Platforms also use AI to group unsold tickets for bundle discounts or upgrade offers. For buyers, predictive pricing tools help decide the best time to purchase. This data-driven approach enhances revenue generation for resellers and creates more transparency for consumers, improving overall market efficiency. AI is also improving fraud detection, further boosting platform reliability.

How Startups are Catalyzing Secondary Ticket Adoption?

Startups are mainly focusing on building consumer trust by addressing the issue of high profit margins in ticket resale and scalping. Here are some startups that could boost secondary ticket demand in the future.

• Tixel: Based in Australia, the company is secure fan-to-fan ticket resale platform that aims to combat scalping and fraud by capping resale prices and verifying every ticket. The company’s platform can be integrated with major ticketing platforms and partners with artists and event organizers to legitimize the resale process. Founded in 2016, the company has expanded its presence in Australia, United Kingdom, and other countries.

• Lyte: founded in 2017, the new company provides a ticketing platform that allows fans to return tickets and buy from a waitlist at fair market prices. The company is focused on eliminating the issue of scalping to provide improved access for events. Based in the United States, the company’s business model emphasizes fan trust and data analytics to improve event experience and inventory control.