Personalized Nutrition Market Size

Personalized Nutrition Market size was valued at USD 18.15 Billion in 2023 and is poised to grow from USD 20.23 Billion in 2024 to USD 48.26 Billion by 2032, growing at a CAGR of 11.48% during the forecast period (2025-2032).

The global personalized nutrition market is highly competitive owing to the rise in number of players, further attributed to the increase in the number of health-conscious consumers worldwide. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Superior Supplement Manufacturing', 'BASF SE', 'DNA Fit', 'Arizona Nutritional Supplements', 'Metagenics, Inc.', 'Asiamerica, Ingredients', 'Nutralliance, Inc.', 'Barrington Nutritionals', 'Balchem Corporation', 'Maat Nutritionals', 'Natures Product Inc.', 'Mixfix, Inc.', 'DSM', 'Herbalife Nutrition', 'Wellness Coaches', 'Noho Health Inc.', 'Bactolac Pharmaceutical Inc.', 'Foodsmart', 'DNAlysis', 'Wellcome Trust Sanger Institute Morgan Building', 'Helix'

The potential to track health data on a regular basis with wearable solutions, as well as ongoing advancements in personalized nutrition and personalized supplements, are expected to drive market growth during the forecast period.

Customers are becoming increasingly aware of ingredients that can provide nutritional content in addition to basic nutrition. Products containing adaptogens, such as immunity-boosting ingredients, are gaining popularity when it comes to selecting the right fitness and sport nutrition product.

North America is expected to hold the largest personalized nutrition market share during the forecast period, owing to rising consumer health awareness and high incomes. Furthermore, the United States is expected to dominate the North American personalized nutrition market in 2022, accounting for a sizable share. Personalized nutrition diets are increasingly becoming popular in a variety of industries, including food service and the media. Companies such as Chipotle and The Counter offer meal customization and promote their products through on-demand music and video platforms.