Penetration Testing Market Trends

Penetration Testing Market size was valued at USD 1.7 Billion in 2023 and is poised to grow from USD 1.99 Billion in 2024 to USD 2.68 Billion by 2032, growing at a CAGR of 17.12% during the forecast period (2025-2032).

Penetration testing providers should focus on reducing the costs and complexity of their offerings to maximize their business scope in the future. Collaborations and mergers are expected to emerge as popular strategies for penetration testing market players to enhance their market share. Addressing the issue of skilled professional shortage will be crucial for penetration testing companies to unlock the full growth potential of the market in the long run. 'Rapid7 ', 'Secureworks ', 'Synopsys ', 'Cisco Systems ', 'IBM ', 'Crowdstrike ', 'Coalfire ', 'Cigniti Technologies ', 'The Chertoff Group ', 'Fortinet ', 'Bugcrowd ', 'Summit Partners ', 'Hackerone ', 'Raxis ', 'Rsi Security ', 'Rhino Security Labs ', 'Sciencesoft ', 'Portswigger ', 'Netragard ', 'Software Secured ', 'TELUS Corporation ', 'LRQA Nettitude ', 'Liberty Strategic Capital ', 'Nowsecure ', 'Securitymetrics ', 'KKR (Netspi) ', 'Covertswarm ', 'Holm Security ', 'Intruder Systems ', 'Breachlock ', 'Isecurion ', 'Redbot Security'

Rise of cloud technologies has led to a massive upsurge in the popularity and use of cloud-based applications around the world. Penetration testing for cloud environments helps organizations identify potential security gaps, making it a crucial tool for ensuring that cloud-based systems are secure. Hence, growing use of cloud-based applications will drive up the demand for penetration testing.

Use of Automation: Penetration testing companies can focus on integration of artificial intelligence and machine learning technologies to introduce automation in penetration testing. Use of automation can also help organizations resolve the issue of the dearth of skilled professionals, enhance the efficiency of penetration testing solutions, and make them more accessible going forward.  

North America is estimated to account for a substantial share of the global penetration testing market. The presence of a strong technological infrastructure, stringent regulations for data privacy and security, rising incidence of cyberattacks, and high investments in R&D of novel security technologies are key factors allowing this region to hold sway over others. Canada and the United States are slated to bring in substantial revenue for all penetration testing companies operating in this region. High awareness and spending on bolstering security of digital platforms and technologies will also create new opportunities for market players in North America.