Online Survey Software Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to online survey software market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Online Survey Software Market News

in Online Survey Software Market
  • In January 2024, Synopsys, a leader in electronic design automation, announced its acquisition of Ansys, a prominent engineering simulation software provider, for $31.9 billion. This merger is set to create a comprehensive portfolio combining Synopsys' design tools with Ansys' simulation capabilities, potentially impacting industries reliant on complex simulations and data analysis, including advanced survey software development.
  • In March 2024, Cisco completed a landmark acquisition of Splunk, a leading data analytics and security company, for $28 billion. This acquisition aimed to bolster Cisco's capabilities in data analytics and cybersecurity, providing enhanced tools for real-time data analysis and threat detection. The integration of Splunk's advanced analytics is expected to benefit various applications, including survey data analysis and customer feedback systems.
  • In December 2024, global HR platform Deel acquired Assemble, a compensation management startup. This move aimed to enhance Deel's all-in-one HR platform by integrating Assemble’s technology, focusing on compensation analytics and management. Earlier in the year, Deel also acquired companies like Zavvy, PaySpace, Hofy, and Atlantic Money, reflecting its aggressive expansion strategy to offer comprehensive HR solutions.
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Global Online Survey Software Market size was valued at USD 3.61 Billion in 2023 and is poised to grow from USD 4.13 Billion in 2024 to USD 12.02 Billion by 2032, growing at a CAGR of 14.3% in the forecast period (2025-2032).

The global online survey software industry is highly competitive, with numerous established players offering advanced tools for collecting, analyzing, and acting on survey data. Leading companies such as SurveyMonkey (now Momentive), Qualtrics, and Google Forms have been instrumental in shaping the market, each offering unique features tailored to both large enterprises and individual users. These established players focus on providing scalable, customizable survey platforms integrated with data analytics, business intelligence, and customer relationship management systems to cater to businesses of all sizes. Additionally, many companies are increasingly incorporating AI and machine learning capabilities to enhance survey analysis and automation, ensuring they stay competitive in a rapidly evolving digital landscape. 'Synopsys', 'Cisco', 'SurveyMonkey', 'Qualtrics', 'Alchemer (formerly SurveyGizmo)', 'Typeform', 'Google Forms', 'Zoho Survey', 'SurveySparrow', 'QuestionPro', 'Microsoft Forms', 'SoGoSurvey', 'Formstack'

Organizations across sectors are increasingly relying on insights derived from data to shape strategies, improve customer experience, and gain competitive advantages. Online survey software enables businesses to collect real-time feedback from customers, employees, or stakeholders. This structured data helps in tailoring products, services, and marketing campaigns based on actual user behavior and sentiment.

AI and Machine Learning Integration: AI is revolutionizing online survey software through intelligent survey design, predictive analytics, and sentiment analysis. Modern tools can now offer automated survey generation, dynamic question routing based on user responses, and deeper insight generation. For instance, in 2024, platforms like Typeform and Qualtrics introduced AI-powered features that auto-generate surveys and analyze textual feedback more effectively.

What Are the Key Growth Drivers in North America's Online Survey Software Market?

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Global Online Survey Software Market
Online Survey Software Market

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