Online Dating Market Regional Analysis

North America region dominated the market and is estimated to hold a major revenue share of more than 39% in 2024. The U.S. is positively contributing to the growth of market revenue. The presence of well-established online dating platforms such as Tinder, Bumble, Badoo, and others is one of the driving factors for market growth. For instance, in North America, the average number of subscribers of Match Group online dating service providers was 4.1 million in 2018, which further increased to 4.9 million in 2020. Growth in North America’s average subscribers was primarily driven by Tinder, Hinge, BLK, and Chispa apps.

Asia Pacific is expected to grow with the largest CAGR of 9.5% from 2025 to 2032. China and India are positively contributing to the growth of the market. The major factors that propel regional growth include the growing trend of online dating sites and apps among the young population in emerging economies. Additionally, substantial growth in smartphone penetration, coupled with growing digitalization in China and India, further propels market growth. An increasing number of users of online dating apps across China, India, and other emerging economies is further projected to provide ample opportunities to the market.