Nail Polish Market Updates

Global Nail Polish Market size was valued at USD 16.23 Billion in 2023 and is poised to grow from USD 17.35 Billion in 2024 to USD 29.59 Billion by 2032, growing at a CAGR of 6.9% in the forecast period (2025-2032). Demand for gel-based, non-toxic, and breathable nail lacquers is increasing as customers prefer healthier alternatives than traditional formulations. With increased awareness about toxic ingredients such as formaldehyde, toluene, and dibutyl phthalate (DBP), big brands have introduced "3-free," "5-free," and even "10-free" offerings. Vegan and cruelty-free nail polishes appeal the most to consumers, as ethical beauty becomes a trend.

Both traditional companies and new startups are embracing a host of strategies so that they can compete in the nail polish market, which is a very competitive market. Classic companies such as OPI and Sally Hansen are still ruling the roost with their new-age products, while newer players are creating a storm with their clean beauty, eco-friendly, and green series of products. By using online platforms for marketing, providing products that are customizable, and focusing on direct-to-consumer sales, startups are creating a competitive edge. Furthermore, influencer relationships and social media platforms are also used to help increase the size of their market. 'OPI', 'Essie Cosmetics', 'Sally Hansen', 'Revlon', 'Coty Inc.', 'L'Oréal', 'Zoya', 'China Glaze', 'Orly', 'Deborah Lippmann', 'Dior', 'Chanel', 'Nails Inc.', 'Julep'

Cruelty-free, non-toxic, and eco-friendly natural nail paint is gaining more popularity among consumers as they become more aware of environmental concerns. The adoption of plant-based ingredients, vegan products, and eco-friendly packaging is becoming more prevalent among companies. With consumers looking for more secure alternatives to conventional nail products, the trend is driving market growth to fill their needs. To cater to these demands, companies such as Sally Hansen and Coty Inc. are changing.

Customization and Personalization of Nail Polish on Nails: The client is demanding increasingly personalized nail treatments, and that is a pattern that will remain ongoing. The consumer can pick unique colours, finishes, and designs using personalization options being offered by the nail parlor and web destinations. Nail polish that is made to order, in which clients are allowed to create their own hues, is becoming increasingly popular. The experience of the customer and sales are being improved as a result of this trend, particularly among members of the millennial and Gen Z generations.

What Are the Key Drivers Behind Nail Polish Demand in North America?