The global masterbatch market is highly competitive and fragmented. To gain a considerable percentage of market shares, key industry players are focusing on product development, new product launches, and geographical expansions. Despite the increased entrance barriers, many businesses continue to enter the field. Companies are realizing they need to make large R&D investments if they want to produce and market newer generations of masterbatch with innovative applications. Masterbatch is generally of superior quality in its later generations. They must also merge with, buy, and make strategic alliances with other profitable enterprises in order to retain their financial viability. 'Ampacet Corporation ', 'LyondellBasell Industries Holdings B.V. ', 'Cabot Corporation ', 'Plastika Kritis S.A. ', 'Plastiblends ', 'Hubron International ', 'Tosaf Compounds Ltd. ', 'Penn Color Inc. ', 'Americhem ', 'RTP Company ', 'Sukano AG ', 'Kafrit IL ', 'Vanetti S.P.A. ', 'Frilvam Spa ', 'Gabriel-Chemie GmbH ', 'Primex Plastics Corporation ', 'High TecnoLogy Masterbatches S.L. ', 'Jiangsu Pulaike Hongmei Masterbatch Co., Ltd. ', 'Alok Masterbatches Pvt. Ltd. ', 'Dainichiseika Colour & Chemicals Mfg. Co., Ltd. ', 'In March 2021, Ampacet, a global masterbatch manufacturer, announced the extension of its ScratchShield solutions, which serve to protect plastic products from scratches and abrasion marks generated by production, transportation, and handling operations.', 'In January 2021, Avient Corporation completed an extension of its present color concentrate manufacturing capacity at its Vietnam factory in Binh Duong. The move will increase speed-to-market and service levels for local customers looking for one-of-a-kind color solutions to improve the aesthetics and appeal of high-quality end products.', ' In November 2020, the Cabot Corporation introduced PLASBLAK XP6801D black masterbatch. It is a novel formulation based on styrene-acrylonitrile (SAN)-a that satisfies the needs of the styrenics industry without the typical trade-off between color and mechanical qualities.', 'In September 2020, Ascend Performance Materials announced that it had completed the acquisition of the Italian firms Poliblend and Esseti Plast. Ascend will now be able to offer more recycled resins, engineered polymers, and masterbatches as a result of this acquisition, claims the supplier of the Houston-based goods.'