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Massage Oil Market Size, Share, Growth, By Product (Olive Oil, Almond Oil, Coconut Oil, Citrus Oil, Others), By End Use (Adult, Baby), By Application (Spa and Wellness Centers, Medical Therapeutics, Others), By Region, And Segment Forecast, 2025-2032

Report ID: SQMIG30L2286 | Region: Global | Published Date: March, 2025
Pages: 186 | Tables: 88 | Figures: 71

Massage Oil Market News

  • In February 2024, Weleda expanded its facial care offerings with the introduction of the Plumping and Rejuvenating lines. The Plumping range targets early signs of aging using pomegranate seed oil and maca root peptides to support skin renewal and improve elasticity. The Rejuvenating line incorporates blue gentian, edelweiss, and cica to mimic natural collagen effects, reducing deep wrinkles and enhancing facial contours.
  • In January 2024, Bath and Body Works announced that the entire Body Care product of the brand was improved to meet consumers' demand for advanced and safe solutions. The products have been overhauled to become sulphate and paraban-free and include known ingredients such as Shia butter, coconut oil, pro-vitamin B5 and aloe. These upgrades are used on the company's individual care services and exclusive aroma, including bestseller, wellness collections, men's category and new sugar category.
  • In December 2023, Biotone offered professional massage and spa therapy products their 'Plant Plus Massage Lotion', especially designed for the environmentally conscious doctor. This product is designed to fulfill the rapidly developed pure standards promoted by environmentally friendly organizations. The ingredients used are obtained from sunflower oil and jojoba, Stearley oils, giving smooth structures and long -lasting effects. The product is ideal for lymphatic drainage and oncology massage and is available in 1-gallon and 8-ounce sizes.
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Global Massage Oil Market size was valued at USD 3.44 Billion in 2023 and is poised to grow from USD 3.69 Billion in 2024 to USD 6.44 Billion by 2032, growing at a CAGR of 7.2% in the forecast period (2025-2032).

The global massage oil industry is very competitive, focusing on product innovation, organic totals and strategic partnerships to gain a competitive advantage. There were prominent players like Biotone, Bon Vital, The Body Shop, Himalaya Wellness, which dominate the market by offering different types of oils for medical, aromatherapy and spa applications. Companies invest rapidly in R&D to develop skin-friendly, hypoallergenic and environmentally conscious yogas to meet the growing consumers' demand for natural and chemical-free products. 'Biotone', 'Bon Vital', 'The Body Shop', 'Himalaya Wellness', 'Now Foods', 'Weleda', 'Aura Cacia', 'Kneipp', 'L'Occitane', 'Badger Balm', 'Majestic Pure', 'Forest Essentials', 'Nature’s Alchemy', 'Maple Holistics', 'Arbonne'

Essential oils have attracted considerable attention in recent years due to their medical properties. Many essential oils are known for calm, refreshing or pain-relieving effects, making them ideal for use in massage oils. Raising awareness of the benefits of essential oils has inspired consumers to find massage oils that include these natural ingredients. With the growing trend of essential oils, the massage oil market industry has been predicted to continuously increase the demand for products that comfort them.

Expanding Spa and Wellness Industry: The global spa and wellness industry has been witnessing remarkable growth, particularly in luxury and wellness tourism. The rising number of hotel spas, medical spas and wellness clinics integrating massage therapy for therapeutic and relaxation benefits has contributed to the surge in demand. In addition, the company's wellness programs, which include massage treatments for stress management, have continued to use high quality massage oils in different fields. As more consumers seek rejuvenation experiences, resorts, wellness retreats, and premium spa centers have expanded their offerings to include a variety of massage therapies using specialized oils.

North America dominated the market and was responsible for a sufficient revenue share in the market in 2024. Facilities such as spas and wellness centers receive noticeable traction as a result of the ever-growing population of workers in the region and their busy lifestyle. It has given rise to strong demand for products such as massage and body oil that provides immediate relief and relaxation. In addition, increasing consumer interest in aromatherapy is another major industry driver in regional economies.

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Report ID: SQMIG30L2286

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