Massage Equipment Market Trends

Massage Equipment Market size was valued at USD 7.7 Billion in 2023 and is poised to grow from USD 8.5 Billion in 2024 to USD 13.2 Billion by 2032, growing at a CAGR of 0.092 during the forecast period (2025-2032).

The global massage equipment market features a competitive landscape characterized by a mix of established players and innovative newcomers. Industry leaders like Panasonic, HoMedics, and OSIM International maintain their dominance through extensive product portfolios, widespread distribution networks, and brand recognition. Meanwhile, emerging companies such as Etekcity and Brookstone introduce cutting-edge technologies and unique design approaches to attract consumers. Online platforms serve as crucial avenues for market growth, enabling both established and new entrants to reach a global audience. As consumer demand for relaxation and wellness remains steady, competition focuses on product innovation, pricing strategies, and effective marketing to secure market share. 'OSIM International Ltd. - Singapore', 'Panasonic Corporation - Japan', 'HoMedics Inc. - United States', 'Beurer GmbH - Germany', 'JSB Healthcare - India', 'Inada Co., Ltd. - Japan', 'Huang Wei Health - China', 'OGAWA World Berhad - Malaysia', 'MedMassager - United States', 'Forever Rest - United States', 'Breo International - China', 'Luraco Technologies - United States', 'Berkshire Hathaway (Brookstone) - United States', 'Fujiiryoki Co., Ltd. - Japan', 'HealthmateForever - United States', 'Family Inada Co., Ltd. - Japan', 'Human Touch - United States', 'Ogawa Corporation - Japan', 'Casada International - Germany', 'Dongguan Esino Technology Co., Ltd. - China'

There has been a global trend towards health and wellness, with more individuals seeking ways to relax, alleviate stress, and improve overall well-being. Massage therapy is often considered an effective method to achieve these goals. As people become more health-conscious and informed about the benefits of massage, the demand for massage equipment, such as massage chairs, handheld massagers, and other devices, tends to increase.

Rise in Wellness and Self-Care: One of the prominent trends in the massage equipment market was the increasing focus on wellness and self-care. As people became more health-conscious and sought ways to alleviate stress and promote relaxation, demand for massage equipment, such as massage chairs, handheld massagers, and massage cushions, witnessed growth. Manufacturers were developing products that offered various massage techniques, customizable settings, and smart features to cater to this demand.

The largest growing region among these can vary depending on the specific time frame and market dynamics. Traditionally, North America and Europe have been some of the largest segments due to their established wellness industries and higher disposable incomes.