Mass Notification Market Trends

Mass Notification Market Drivers

Increased adoption of IP-based devices

• IP-based devices have range of communication channels such as SMS, emails, etc, due to which the users will get the notification easily through any medium. Alongside, the IP-based devices provide access to the real-time information to the users, in this way IP-based devices helps in instant communication.

Rise in the number of disasters and accidents

• The rise in the number of disasters and the accidents acts a driver for the mass notification market globally. As, it has been seen that EM-DAT have recorded the 387 natural calamities or disasters worldwide in 2022. Considering the increase in the number of natural calamities, results in the increased demand for the streamlined communication system for notifying the mass number of people, to ensure their safety.

Mass Notification Market Restraints

High Incurring cost of mass notification system

• Though it has been found that mass notification system is highly useful in disseminating information to the people and highly effective in providing the real-time alerts to them but there is a constraint of high cost of mass notification system implementation. As, its implementation, includes the expenses such as hardware, software, cost of setting-up infrastructure, maintenance cost, etc. It is not just limited to this, as there is certain additional cost too, like staffing cost, technical support, etc.

The spread of misinformation about MNS

• The spread of the fake news or any misinformation about mass notification system results in the negative publicity of it, this can be a restraint in the market of the mass notification system. It has been noted that there are range of news channels which convey the fake information across various regions. The survey reveals that 80% of the fake news is spread to Brazil, 70% to UK, 64% to US, etc.